Cision

JULY 27, 2015

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Click here to get the free Social Journalism Study now! Here are five of the report’s findings on social media’s role in journalism: 1.

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Cision

JANUARY 30, 2016

Preparing a well-crafted pitch is only half of the battle to gaining media coverage. And with journalists slowly, but surely, joining social networks, PR professionals are left wondering where and how to pitch. Follow these tips for pitching reporters on their top four preferred contact methods. Don’t wing your verbal pitches.

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Media Pitching Social Media Report 120

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data.

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Meeting Automotive Transportation Newspapers 60

Cision

SEPTEMBER 17, 2015

Don’t forget to include links to relevant keywords and make your contact information prominent. Pitching to media professionals and influencers is a delicate process. According to Cision’s 2015 Social Journalism Study , 83 percent of media professionals prefer receiving pitches through email. Measuring.

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Bianchi Biz Blog

NOVEMBER 14, 2022

We’re always digging into the latest automotive news with an emphasis on providing insights informed by our deep industry data covering everything from sales and production numbers to installation information for everything from ADAS to vehicle powertrain types. How long have you been in journalism and how did you get started?

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Cision

MARCH 29, 2016

CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. ” Joe Eichner takes that thought to the next step by considering the audience of a journalist or an influencer, saying that we tend to overgeneralize when pitching messages to these professionals. ” 4. Boilerplate.

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Sword and the Script

APRIL 6, 2021

In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”. Cision acquired PR Newswire in 2015 for $841 million. Vetted co-founder and CEO Jon Amar also owns a PR consultancy. PR tech mentions.

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Media SEO Analytics Analysis 106

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. I’m not complaining.

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Cision

JANUARY 22, 2016

Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. Your content can prove to them how informed and experienced your brand is in your specific field. It Establishes Your Expertise. It Gives Reporters Something to Talk About.

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Media Infographics Reputation Study 120

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. She’s not looking for pitches laying out everything there is to know about a subject. Think about what kind of audience you want to see your information,” she says.“What

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Cision

NOVEMBER 3, 2015

Pitch reporters and influencers. When pitching, it’s important to be clear and concise. For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. Include a headline, subheading, body copy, and don’t forget your contact information.

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Social Media Pitching Writing Report 120

ImPRessions - Crenshaw Communications

NOVEMBER 10, 2016

Every so often it’s important to see how PR and journalism are portrayed in popular media and what we can take away from these portrayals. It has also helped shape how PR people craft messages and pitch certain stories, paying particular attention to how a story will play out beyond a one-time hit. Better Call Saul.

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Film Interviews Ethics Journalism 236

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

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Media Relations Automotive Media Newspapers 102

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Mark Hopkins : With our old newsroom there was a total of 11,588 hits in 2015.

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Healthcare Journalism Local System 137

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. billion in 2015. . billion in 2015. . billion in 2014 to 6.3

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Pinterest Mobile Pitching Social Media 120

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Comparable to press releases and corporate websites, reporters perceive social media to be a useful source of information. Pitching Via Twitter. Don’t pitch them right away. Make a connection first.

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Twitter Media Relations How To Media 100

Sword and the Script

NOVEMBER 9, 2021

“Kroger’s investor-relations website automatically picked up the release, and media organizations including Bloomberg News published the information. PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. The report says journalism email open rates dropped 8% from 36% to 28%.

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Software Banking Technology Data 93

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News. Working with Ventura also taught me about the news business – the information that we in the public receive is only a fraction of the reality that’s actually happening.

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Interviews Radio Journalism Newspapers 48

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Local news and indy journalism more trusted. “I People will turn to the media for solace and key information.

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Marketing Content Marketing Data Social Media 196

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Pitching reporters is not the same as it was 10 or even 5 years ago. So quite a line up.

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Content Marketing Groups Facebook Reputation 100

Journalistics

JANUARY 3, 2016

I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post). As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism). How can this be?

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Blogging Analytics Google Writing 64

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. It could help Facebook collect data, eavesdrop on customer service and collect consumer information normally proprietary to the brand based on customer interactions.

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Facebook Customer Service YouTube Crisis Management 100

MaccaPR

FEBRUARY 25, 2015

Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We What’s your own information diet for business news? "I Think again. www.maccapr.com.

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Newspapers Journalism Real Estate Healthcare 48

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Last time we spoke about your content strategy. That is a meteoric 889% increase!

Healthcare 102

Healthcare Real Estate Social Media Energy 102

The Hoffman Agency

JUNE 17, 2019

When Jack Ma and Alibaba plucked down $266M at the end of 2015 for the SCMP, the vision for the media property expanded the playing field from Hong Kong to rest of the world. Yet, the only ongoing information on China available to Westerners came from publications based in the West that inevitably looked at China through a Western lens.

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Pitching Fashion Trends Technology 28

Journalistics

JANUARY 3, 2016

I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post). As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism). How can this be?

Blogging 40

Blogging Analytics Google Writing 40

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. He thrives on new challenges and knows how to turn connections into relationships.

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Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”.

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Flatiron Communications

JANUARY 14, 2015

Even so, as someone who has made a career and still plies the “earned media” trade for a range of clients, I get the heebie-jeebies when a prominent journalist from a highly sought-after business news site quips during a recent Publicity Club of New York luncheon that he “hasn’t written a story pitched by a PR person in years.”

Media 28

Media Journalism Social Media Mobile 28

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. When employees are informed, this leads to trust. Audiences know the difference.

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Writing Communications Marketing B2B 198

ZudePR

JUNE 6, 2016

Social media and the amount of information at our fingertips has made us all a bit more distracted. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. On distraction-fighting habits) Writing my goals in my journal daily. I'm either on or off.

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Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 5) March 23, 2015: Viralheat.

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Technology Software Company Marketing 12

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. This experience taught me the value of free information and I later started Blogging Wizard with the same thinking. “The idea of breaking down boundaries and making information more accessible has been at the forefront of my mind. They all share freely and all see the benefit.

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Communications How To Blogging Content Marketing 81