Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. Jeremy Bamidele is a corporate communications specialist, publicist, and journalist based out of Los Angeles. Credibility. Ability to Decide What Is Presented.

Content Marketing 120

Content Marketing Marketing Radio Media 120

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2015: 6 Pragmatic Content Marketing Predictions for 2015. Slow decline of social media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

OCTOBER 31, 2019

Not even American Family’s Jack Salzwedel (although he is great– I wrote about him first in 2015 ). It’s free or corporate jargon. She writes like a human being–not a robotic corporate executive. Regardless of how they develop this “impromptu creative”, it works. Want proof?

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Deirdre Breakenridge

JANUARY 27, 2020

It was the summer of 2015, and filming of this very important impact documentary was going as planned. Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. A Guest Post By: Director Ashley Maria & Producer Lea-Ann W.

Film 252

Film Marketing Nonprofit Education 252

Waxing UnLyrical

DECEMBER 22, 2014

2, 2015, back on Jan. And you have every good wish from us to you for a wonderful start to 2015. Why: The new year is a great opportunity to inject some fresh life and creativity into your business strategy. Why: The new year is a great opportunity to inject some fresh life and creativity into your business strategy.

Web 73

Web Creativity Blogging LinkedIn 73

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Where is she now? Where is she now? Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Cision

NOVEMBER 10, 2015

After carefully highlighting Carnival brand improvements, such as the industry first “Great Vacation Guarantee” and implementing a blue ribbon advisory board, Carnival brought in a dynamic change agent: a new CEO to tell the corporate story – Arnold Donald. Consider a change maker to help effectively tell your brand story.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Communications Conversations

JANUARY 26, 2015

However, very few journalists (13 percent) are relying on sourcing consumer-generated video and only 3 percent are using corporate video. Or, what about thinking creatively? PR Trends pr trends PR trends 2015 public relations trends public relations trends 2015' What it means for PR: The age of B-roll is slowly dying.

Pitching 60

Pitching How To Trends Video 60

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

DECEMBER 1, 2014

It’s Lightbox Collaborative’s 2015 editorial calendar. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Before we get to 2015, we still have to see 2014 out. And some of them don’t even cost money!

Resources 69

Resources Nonprofit Measurement Creativity 69

Sword and the Script

SEPTEMBER 25, 2018

This is down slightly, but macro trends across the economy suggest corporate revenues are up. The CMO Survey hasn’t reported growth of less than 5% since late 2015. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and.

Survey 88

Survey Marketing Exercises Study 88

Barokas

MAY 30, 2017

It’s true that Google changed their tune on the value of press releases in 2015, when the search engine announced their algorithm would allow companies’ own statements to appear atop searches, which was good news for proponents of the press release. The question is, is this a genuine response or a tactic used to shew eager publicists quickly?

SEO 68

SEO Pitching Corporate Report 68

Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. It’s not just conversations, but creativity,” writes Francisca Fanucchi as she explains how “the Star Wars community celebrates fans in a big way.” Valentine’s Day Campaign Tips For 2016.

Community 40

Community Viral Web Creativity 40

wiredPRworks

NOVEMBER 22, 2016

Tell us: How did you participate in 2015? Focus on partnerships with corporations that match funds as well as other charities that want to combine to be part of a bigger effort. Get creative! What did you learn? What will do differently in 2016? GivingTuesday Ideas for NonProfit Fundraising. Own a business?

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Please share in the comments below.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Please share in the comments below.

Internal 40

Internal International Case Study Banking 40

Cision

NOVEMBER 6, 2015

Are there videos of people using your product in creative or offbeat ways that you can promote? If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor? What messages do you see in the media about your target audience?

Video 120

Video Trends YouTube Television 120

PRSay

SEPTEMBER 29, 2016

As practitioners for hire, it’s important to explain to potential clients why we either are not answering an RFP or why we are not including specifics for strategies, campaigns, and creative. Also, we should be clear about ownership of work product and ideas/creative, should the agreement be terminated.

Ethics 60

Ethics Government Agency Creativity 60

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. This is completely fixable with an audit, analysis and creative application. Transforming a slick brochure into a PDF to host on the corporate website is not content marketing. by Frank Strong.

Survey 60

Survey Content Marketing Report Corporate 60

Ethical Voices

JUNE 12, 2023

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. It lacks that creative thought. Then the biggest project was countering Islamophobia and Islamophobic rhetoric. The issues were our clients basically. It lacks originality.

Ethics 70

Ethics Storytelling Communications Training 70

Mindful Marketing

DECEMBER 17, 2015

Members are experienced practitioners who have held senior positions in large PR agencies and/or corporations, but now put services first and work directly with clients. I love that it keeps you on your toes and you need to move smartly, fast and creatively. What is next for you for the remainder of 2015? ​.

Communications 50

Communications Marketing Internal International 50

Waxing UnLyrical

SEPTEMBER 21, 2015

ON BOARD – How To Use Board Games to Build Corporate Skills. Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 3. ” 4. Based in the Washington, D.C.,

Travel 40

Travel Content Marketing Corporate Writing 40

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. Perhaps Melcrum or the IABC could bring back medieval penalties for those purveyors of snake oil in the internal realm at their 2015 conferences.

Employee 103

Employee Communications Internal International 103

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. The Art of Repurposing Content – 5 Creative Tips for Content Marketers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

MaccaPR

DECEMBER 1, 2015

Their mission is singular: Our marketing industry will thrive only if it absorbs the creativity of people with diverse ethnic and socioeconomic backgrounds, so that marketers are more representative of the country’s multicultural, multiracial audiences. To paraphrase WWE wrestler “Stone Cold” Steve Austin, “Hell, yeah !”

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

MARCH 25, 2016

They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Training 40

Training Banking Software Web 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She manages a staff of 13 individuals and provides the final approval for all creative content.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends).

Transportation 122

Transportation Social Media Corporate Agency 122

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

MARCH 16, 2016

Use your creativity. We want to see the festival talked about well beyond the music and showbiz pages, so we have various executions in the pipeline in the way of creative campaigns, partnerships and news announcements to keep us busy right up until the festival weekend in August. Tell us about W’s approach to PR strategy.

Wireless 120

Wireless Creativity Industry Agency 120

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. 29) A logical investment in creativity. “As 17: Wendy Zajack.

Marketing 105

Marketing Content Marketing Advertising Advertising 105