Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets!

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 30+ Social Media Predictions for 2015. .” 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015.

Trends 40

Trends Marketing Social Media Web 40

prTini

DECEMBER 19, 2014

6 Ways to Think Smarter in 2015. Facebook Creates ‘Empathy’ Team to Relate to Users. 7 Holiday Season Survival Tips for Community Managers. These Australian Social Media Reactions To The #SydneySiege Are Perfect. 15 Social Media Companies To Watch In 2015. The 10 Commandments of Good PR.

Case Study 63

Case Study Education Resources Social Media 63

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1 Tip #1 : Know your purpose.

Energy 190

Energy Mobile Community Measurement 190

Waxing UnLyrical

OCTOBER 9, 2015

. — Diane Bégin (@dibegin) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015. Shonali Burke (@shonali) October 6, 2015. measurePR — Michelle Hinson (@MichelleHinson) October 6, 2015. measurePR community member Ai Zhang chimed in: Data have 2 be contextualized to make sense. AmecOrg (@AmecOrg) October 6, 2015.

Measurement 40

Measurement System Facebook Corporate 40

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

MAY 4, 2015

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. and It Shouldn’t Be.

Community 40

Community Content Marketing Travel Agency 40

Communications Conversations

MAY 15, 2015

Today’s guest post comes from a good friend of mine, Tony Saucier , director of social media at Life Time Fitness. Kind of seems like Facebook wants to be the mega spaceship. Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)? Facebook has a robot service for it!

Hotels 60

Hotels Facebook Web Journalism 60

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. The community that once coalesced around backlinks and comments has gone.

SEO 113

SEO Community Blogging LinkedIn 113

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. Observations on a company of communal stakeholders.

Community 40

Community Print Twitter Creativity 40

Stephen Waddington

JUNE 13, 2019

The UK is suffering a collective breakdown triggered by the new media. Trust in the news has fallen 11% since 2015. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Solo PR Pro

MAY 14, 2015

On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Does it ever make sense to use a new social network for a limited time?

Social Media 40

Social Media SMB Media Small Business 40

Waxing UnLyrical

JANUARY 23, 2015

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. Or: “Never mind about [mainstream media outlet]! Make sure [social media influencer] gets a press pass!” PR Trends for 2015. PR Trends for 2015: 7 To Watch is a post from: Shonali Burke Consulting, Inc.

Trends 40

Trends Measurement Analytics Education 40

Waxing UnLyrical

NOVEMBER 20, 2015

Community member Bill Smith chimed in: A2) I wouldn’t say exciting but very crucial, tie your measurement to a specific business objective, people have to be reminded. As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr.

Measurement 40

Measurement Google Twitter Groups 40

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

JULY 30, 2015

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ Some great suggestions were offered up including: Use keywords to set up social media alerts for relevant positions. See you all there!

Internal 40

Internal International Communications Measurement 40

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. Account-centric social networks.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Solo PR Pro

MARCH 12, 2015

On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Does this impact any of your clients?

Social Media 40

Social Media Media SEO Leadership 40

Stuart Bruce

MARCH 18, 2015

My CIPR CPD targets for 2015. I already have a good understanding of how to use paid media strategically and tactically, but don’t know enough about the practical nuts and bolts of actually setting up and running paid Facebook, Twitter, Google/Bing search and LinkedIn adverts. What do I need to know? How can I learn?

Training 60

Training Ethics Course Analytics 60

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media.

Comparison 120

Comparison Television Print Social Media 120

Communications Conversations

JULY 29, 2015

You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. A video posted by Nordstrom (@nordstrom) on Jul 16, 2015 at 4:14pm PDT. They then took video/photos of the installation via drone and then shared those pics and videos on Nordstrom social media channels.

Instagram 60

Instagram Brand Branding Creativity 60

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. ’s Chartered Institute of Public Relations with its State of the Profession 2015 report. How Much do Senior Pros Care About Using Social Media? The trouble is, smart strategic PR today demands it.

Social Media 40

Social Media Media Measurement Survey 40

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Kristie Aylett, APR (@KristK) February 3, 2015.

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

AUGUST 14, 2015

We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. SME Social Media Reporting Toolkit. Survey Monkey. CyberAlert.

Measurement 40

Measurement Analytics Google Tools 40

Cision

JUNE 10, 2015

You know those tired, old social media tactics you rely on? Around 500 communicators gathered in Atlanta for Social Media Today’s Social Shake-Up 2015, where dozens of social thought leaders spilled the beans on the latest industry best practices. Provide value by helping grow a community.

Social Media 120

Social Media Data Community Crisis 120

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Here’s what you’ll learn.

Ethics 108

Ethics Conference Advertising Advertising 108

Bianchi Biz Blog

NOVEMBER 14, 2022

It didn’t hurt that GM President Mark Reuss was offering encouragement via Facebook on that drive. I’ve been a Wards since 2015. I’m also an active community volunteer, serving as an officer in my local Sons of the American Legion squadron, which lately involves helping to run a huge outdoor cornhole league.

Automotive 81

Automotive Engineering System Media 81

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2

Television 72

Television Education Groups Community 72

NewsWhip

JUNE 2, 2020

CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. social referrals. new mobile users.

Case Study 78

Case Study Study Radio Analytics 78

wiredPRworks

OCTOBER 9, 2015

Monday October 12th, 2015. Track: Technology / Social Media. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Meet the Expert on Meetings, Destinations and Events Marketing and Communication.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

Shift Communications

OCTOBER 2, 2015

Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Community is Key. Last but not least, Pinterest is about community.

Pinterest 60

Pinterest Tools Marketing Social Media 60

Waxing UnLyrical

MARCH 3, 2014

If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Why: Social media has given companies the ability to become more personable through online interaction.

Crisis Communications 80

Crisis Communications Resources Social Media Web 80