Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 167

Marketing Employee Content Marketing Training 167

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.”

Social Media 60

Social Media Brand Branding Media 60

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. Today, things are different.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Cision

DECEMBER 11, 2015

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games.

Telecommunications 120

Telecommunications Training Reputation Software 120

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

APRIL 25, 2017

But we like the museum for the lesson behind it, which is that even the biggest brands and most successful companies are capable of failure. It also inspired us to look at famous (and infamous) PR “fails” over the decades as examples that even big brands can mess up. Can You Head Off PR Failures?

Retail 168

Retail Course Local Brand 168

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. There couldn’t be a better testament.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Don’t confuse urban and rural poverty.

Social Media 97

Social Media Conference Media Corporate 97

Sword and the Script

FEBRUARY 2, 2022

Side note: I don’t think “Agility” existed as it does today until 2015. Notified said it can now monitor brand mentions on TikTok. Onclusive named Manuel Moerbach as CEO in the wake of a PE-backed three-way merger with Kantar Reputation Intelligence and PRGloo. Agility was a media database owned by PR Newswire.

SEO 130

SEO Content Marketing Marketing Software 130

5W PR

APRIL 8, 2021

These days, instead of simply being used to announce new products or services, press releases are used as a tool to improve search engine optimization, which can help companies connect with investors, employees, customers, and other interest target demographics that would be interested in the business or its solutions. . Newsworthy.

Engineering 128

Engineering Writing Social Media Tools 128

Sword and the Script

APRIL 6, 2021

That is when one site links to your site – and doesn’t mention your brand by name. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. The company’s fees range “from $350 to $600 depending on the size and reputation of the media outlet in which experts are quoted.”.

Media 105

Media SEO Analytics Analysis 105

Stephen Waddington

JUNE 15, 2017

International Paralympic Committee (IPC): enhancing and protecting reputation. The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole. “It is now hard to put a price on the reputation of your business.

Publicity 118

Publicity Corporate Reputation Community 118

ImPRessions - Crenshaw Communications

JUNE 30, 2016

In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix. It may include community relations, third-party endorsement, word-of-mouth, and reputation management.

Agency 120

Agency Creativity Advertising Advertising 120

Cision

SEPTEMBER 30, 2015

In December, 2014, the European Union added a requirement for large enterprises (of 500 employees or more) to provide non-financial reports on board diversity, environmental impact, human rights and related corporate social responsibility matters, giving member nations two years to apply the ruling on a national basis.

Media Relations 120

Media Relations Trends Media Corporate 120

prTini

JANUARY 6, 2017

will not decrease as a result of our new plant in Guanajuato , Mexico announced in April 2015. 10 manufacturing facilities, 1,500 dealerships and 136,000 employees, Toyota looks forward to collaborating with the Trump Administration to serve in the best interests of consumers and the automotive industry. With more than $21.9

Crisis 28

Crisis Brand Branding Automotive 28

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Host a community cleanup event or volunteer day with employees and customers. Host a themed party or event that aligns with your brand and values.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

AUGUST 24, 2015

From now on, your complaint about the lines at the airport or the unfairness of a tax audit will get an actual response from a government employee. Do your brand’s vulnerabilities? Click here for our free tip sheet to protect your brand before trouble strikes. Reviews are messaging that you don’t control. Conclusion.

Newspapers 120

Newspapers Instagram Writing Examples 120

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Unfortunately, because of this, they received a bit of a bad reputation because a high volume of them appeared which were very low quality and sometimes, completely inaccurate in terms of the data they displayed.

Infographics 160

Infographics Data Blogging Mobile 160

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. CIPR Yorkshire & Lincolnshire Pride Awards 2015. Plan and implement cohesive PR strategies.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 90

Social Media Marketing Media Creativity 90

PR Conversations

APRIL 1, 2015

While we might not be at the stages championed by these two distinguished practitioners, after attending the February 2015 iteration of the Federated Press’ 16 th Communications Performance Measurement Conference in Toronto, I am confident the industry is moving in the direction Likely and Kealey have (separately) proposed.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

While we might not be at the stages championed by these two distinguished practitioners, after attending the February 2015 iteration of the Federated Press’ 16 th Communications Performance Measurement Conference in Toronto, I am confident the industry is moving in the direction Likely and Kealey have (separately) proposed.

Conference 40

Conference Measurement Communications Employee 40

Flatiron Communications

MAY 29, 2015

” In the PR world, and specifically when grappling with the forces driving the rise and fall of reputations, one might find these equations instructive. But it actually contains the keys to successful expansion for other high-end brands and designer labels and to improved brand perceptions for other mass retailers.”

Retail 28

Retail Fashion Policies Employee 28

Sword and the Script

MAY 5, 2015

Frank Strong (@Frank_Strong) April 19, 2015. American Airlines too has earned a reputation for targeting parents. She resented it because it put her – an employee – in the crossfire of a rightfully upset parent, but left her few options to deal with it. We’ve been through this before. CSR #customer. My threshold is 4.

Airlines 60

Airlines Travel Customer Service Crisis 60

Stephen Waddington

AUGUST 27, 2018

The Chartered Practitioner accreditation scheme was revised in 2015 removing the requirement for a paper. Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. People have always talked about organisations and brands. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Melissa Agnes

MARCH 15, 2016

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. The CEO, the brand and the alleged sex offender. Instead, the brand is still under scrutiny for not having done so yet.

Reputation 100

Reputation Brand Branding Ethics 100

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. For me, as a local government employee, there are clear political boundaries. “Now, I have been learning in 2015 that content marketing is on a shift. Adam is a digital marketer. .

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

We launched a SaaS business last March 2015 has over 600 customers all over the world and growing. I'll find myself researching something that's neither important nor urgent, like keynote speakers for two events time or which t-shirt people reckon is the best for getting branded up. I love helping people, and I rarely refuse to help.

Writing 114

Writing Social Media SEO Blogging 114

PRSay

SEPTEMBER 12, 2016

And time and time again the answer comes back that business leaders are focused on and value institutional reputation and communications more than ever. Nearly half are rethinking how they communicate “brand.”. I experienced first-hand their standards, professionalism and deep commitment to their employees and clients.

Leadership 0

Leadership Agency Education Communications 0