Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. What were your favorite WUL guest posts in 2015? Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015.

Storytelling 0

Storytelling Video Leadership Writing 0

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2015: 6 Pragmatic Content Marketing Predictions for 2015. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Brands are shifting focus to “Association” rather than “Advertising”. This is a spank-worthy practice. It is so so so important.

Wireless 150

Wireless Analytics Data Trends 150

Mindful Marketing

AUGUST 5, 2023

” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.” All this to say, Musk and those who work with him are likely extremely competent people.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Cision

NOVEMBER 10, 2015

After carefully highlighting Carnival brand improvements, such as the industry first “Great Vacation Guarantee” and implementing a blue ribbon advisory board, Carnival brought in a dynamic change agent: a new CEO to tell the corporate story – Arnold Donald.

Crisis 120

Crisis Brand Branding Crisis Communications 120

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media. Don’t confuse urban and rural poverty. The urban poor is not the rural poor, said Haworth.

Social Media 97

Social Media Conference Media Corporate 97

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. Don’t Write Like a (Corporate) Robot. In his book, Public Relations and the Social Web, Rob Brown describes one of the biggest fallacies of communication on the social web: corporate speak. Hit the hot buttons.

Writing 144

Writing Study Viral Consumer 144

Melissa Agnes

NOVEMBER 26, 2014

CASL also imposes personal liability on directors and officers of corporations that violate its requirements. Anyone who develops, distributes or markets such applications to Canadians must comply with CASL’s consent requirements, which will come into force on January 15, 2015.

Policies 195

Policies Crisis Software Examples 195

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

SEPTEMBER 25, 2018

This is down slightly, but macro trends across the economy suggest corporate revenues are up. The CMO Survey hasn’t reported growth of less than 5% since late 2015. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%).

Survey 85

Survey Marketing Exercises Study 85

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000. And the 2015 numbers. Agency $88,000. Why stop there?

Survey 113

Survey Agency Report Corporate 113

Ishmael's Corner

AUGUST 23, 2017

Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Storytelling 84

Storytelling Industry Communications Publicity 84

Shift Communications

DECEMBER 23, 2015

Corporate jargon and unexciting news? In 2015, the average press release was only shared 18 times across nine social media platforms. If you want your news to gain traction on social media, be prepared to allocate part of your marketing budget to digital advertising. When you think about a press release, what comes to mind?

Mobile 60

Mobile Social Media Analysis Strategy 60

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. It’s an issue that is quickly rising up the corporate agenda. It’s a theme that Topi? billion in 2019.

Government 103

Government Education Print Ethics 103

Melissa Agnes

NOVEMBER 26, 2014

CASL also imposes personal liability on directors and officers of corporations that violate its requirements. Anyone who develops, distributes or markets such applications to Canadians must comply with CASL’s consent requirements, which will come into force on January 15, 2015.

Policies 100

Policies Crisis Management Crisis Software 100

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Transforming a slick brochure into a PDF to host on the corporate website is not content marketing. Takeaway: This is the problem that has nagged advertising for ages. by Frank Strong. Lacks relevance.

Survey 60

Survey Content Marketing Report Corporate 60

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). These four categories correspond roughly to the areas of advertising, PR, marketing, and sales.

Pitching 60

Pitching eBook Advertising Advertising 60

Cision

MAY 2, 2016

Posted by Facebook Media on Tuesday, May 12, 2015. Native advertise through a third-party. Twitter Advertising (@TwitterAds) November 8, 2013. Linkedin Corporate Publishing Playbook from LinkedIn. Facebook Instant Articles. Earlier this month, they opened the feature up to all publishers. Monetize through Facebook Ad.

Mobile 120

Mobile LinkedIn Facebook Google 120

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Holly is now the vice president of corporate branding and partnerships at Polaris. Other leadership roles : Maggie was the editor of the LOL/OMG blog as part of l’etoile Magazine from 2013-2015, giving her insight into social media and allowing her to hone her writing skills.

Marketing 60

Marketing Leadership Creativity Internal 60

Cision

NOVEMBER 6, 2015

If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor? Vine ‘s short format works particularly well for visual comedy, so it’s no surprise that all top ten Vine creators (as of August 2015) produce comic shorts.

Video 120

Video Trends YouTube Television 120

MaccaPR

JULY 20, 2015

October 2014-April 2015 , brands used Sponsored Stories with the intention of reaching all Snapchat users, regardless of whether or not they followed the brand’s account. Marketers have the option to purchase 10-second advertisements that are nestled between published content on each news channel, following the format of a TV or YouTube ad.

Brand 48

Brand Branding Marketing Mobile 48

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. Social Media Today (@socialmedia2day) April 10, 2015. To read some of these it becomes a bit laughable how useless they are.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. , dust it off along with the rest of your spring cleaning. Based in the Washington, D.C.,

Viral 40

Viral Marketing Web Big Data 40

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

MaccaPR

NOVEMBER 18, 2020

So what can you as a marketer or corporate communications professional learn from the magicians’ world of levitating supermodels and vanishing Bengal tigers? All of us dream of achieving a pinnacle – say, winning a Clio and an Emmy and being named Advertising Age’s CMO of the Year. Here’s proof: 1.

Marketing 62

Marketing Agency Video Brand 62

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 6. 3 Steps to Efficient Content Amplification. Based in the Washington, D.C.,

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

PR Conversations

JULY 24, 2014

Jiamin Ren’s post for PR Conversations is based on her submitted capstone paper for the New York University master’s degree program in Public Relations and Corporate Communications. Quoted references: [1] Excellence Theory in Public Relations, James E Grunig. [2] 2] Shen Fu’en ??? “Zhongyong ??”,

Marketing 87

Marketing Communications Video Reputation 87

Sword and the Script

MARCH 22, 2016

There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. While it might pique interest from the keeper of a corporate reputation, it doesn’t answer the CMO question…so what? The advertising pitch today has transition to a talk about storytelling. PR Firms Eat the Flat Fee Difference.

Survey 60

Survey System Trends Small Business 60

MaccaPR

JANUARY 15, 2019

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? What line should advertisers not cross? says Preston.

Film 48

Film Marketing YouTube Advertising 48

MaccaPR

OCTOBER 14, 2015

As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target. However, at the time, a corporate message would not have had the same effect.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. A reset on advertising spend. Rather, AI will be used to create a lot of filler and SEO bait.

Marketing 187

Marketing Content Marketing Data Social Media 187

Flatiron Communications

AUGUST 30, 2015

SpotifyCares (@SpotifyCares) August 25, 2015. More significantly, building awareness for a newly named company can be costly, especially for a corporate parent with no previous name recognition. It has spent a pretty penny on TV advertising since making the change. svanzura Hey! ” New Twitter logo on right.

Twitter 28

Twitter Google Financial Comparison 28

MaccaPR

JANUARY 15, 2019

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48