Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. Influencer marketing and authentic word-of-mouth are as important as press releases and media placements anymore.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

JANUARY 30, 2018

Other than Instagram, what’s the hottest social media platform in 2018? Consider the facts: LinkedIn now has 500 million daily active users–that’s more than every other platform except Facebook and Insta. Translation: LinkedIn is now not only the third-largest social network in the U.S.,

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Sword and the Script

FEBRUARY 12, 2019

Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014. In 2014, ‘several per week’ was the most popular answer. Graphics and imagery in corporate blogging work best when it’s relevant, seeks to draw readers in and conveys an idea.

Blogging 106

Blogging Survey B2B Analysis 106

Melissa Agnes

AUGUST 14, 2014

Last week I had the pleasure of attending the 2014 AEJMC conference , which took place in my hometown of Montreal. There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Deirdre Breakenridge

NOVEMBER 8, 2015

As a PR student, I know the importance of social media so I used my personal social media accounts to engage with friends and influencers; retweeting and reposting the Pioneers in Skirts social media accounts whenever possible. I tweeted to anyone I thought would be interested in supporting the film.

Film 150

Film Social Media Video Writing 150

Waxing UnLyrical

FEBRUARY 3, 2014

Social media is all around us, but what does “being social” actually mean? And who’s being social? Bringing the Social Back to Social Media. The New Demographics of Social Media. How Social Media Impacted the 2014 Indian Elections. ” 2.

Social Media 73

Social Media Corporate Resources LinkedIn 73

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Who could resist that? Answer: Boss.

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. How NOT to Run Your Social Media.

SMB 77

SMB Case Study Social Media Nonprofit 77

Ishmael's Corner

JANUARY 27, 2015

White House Advances Owned Media. Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. Facebook, a News Media Platform. It’s a Bird. They don’t.

Industry 60

Industry Storytelling Journalism Corporate 60

Waxing UnLyrical

NOVEMBER 3, 2014

Is social media contributing to political paralysis? Why: How has social media affected modern day politics? In this classic post, Mark Schaefer explores the positive and negative implications of “social polling.” Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study.

Customer Service 68

Customer Service Social Media Resources Government 68

ReimaginePR

JUNE 10, 2015

I think I’ll stop using that bit of corporate jargon altogether. If you’ve tuned out for the past several months, suffice it to say that confusion, fear, social ostracism, mistrust of the healthcare system, displaced populations, orphaned children and painful, horrible death made up the predominant narrative.

Video 120

Video Government Healthcare Viral 120

MaccaPR

JULY 2, 2014

after Google, Facebook, YouTube, Yahoo and Amazon? Facebook relies on Wikipedia. Did you know Facebook uses content directly from Wikipedia to feed its community pages? Tweet This So, what you see on Wikipedia, you may also find on Facebook , which itself is the second most trafficked site in the world. Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Waxing UnLyrical

JANUARY 13, 2014

Why: The social media landscape is changing and we have two choices, adapt or perish. Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. Blogging goals for 2014. How do you plan to step out of your comfort zone in 2014? Based in the Washington, D.C.,

Content Marketing 78

Content Marketing Resources Pitching Web 78

Communications Conversations

AUGUST 23, 2016

So, that got me thinking: Could Twitter legitimately go away as a company social media tool within two years? 3: It’s not nearly the social ad darling Facebook is. It offers much of the same functionality Facebook does, in fact. But, the results are often less than what Facebook offers. I think so.

Twitter 60

Twitter Brand Branding Tools 60

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat.

Measurement 86

Measurement Case Study Twitter Google 86

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Want to become an innovator on social media? As of November, 2014, it had 170 million viewers and 25 million members. Growth in traffic, volume and influence. The first step is to listen.

Video 120

Video Trends YouTube Television 120

Waxing UnLyrical

FEBRUARY 7, 2014

Ale Iraheta (@airaheta2305) February 4, 2014. I’m psyched that online social media training provider, author, and entrepreneur Eric Schwartzman will join us as our featured guest. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Measurement 89

Measurement Media Training Google Resources 89

Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Waxing UnLyrical

JANUARY 20, 2015

What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Valeria Maltoni reviews Vision Critical’s 2014 report. Social Media Measurement for Pragmatists. 5 Measurements for PR ROI.

Measurement 40

Measurement Web Analytics Content Marketing 40

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. If you have questions on PR (and social media) measurement, or a suggestion for a future guest, do let me know in the comments below. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Eric Wittlake. Can you believe it?

Measurement 72

Measurement B2B Community LinkedIn 72

Waxing UnLyrical

MARCH 30, 2015

Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. Growth Hacking” – Ignore the Hype.

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014.

Web 40

Web Retail Twitter Print 40

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. October 2014-April 2015 , brands used Sponsored Stories with the intention of reaching all Snapchat users, regardless of whether or not they followed the brand’s account. Source: Adweek.

Brand 48

Brand Branding Marketing Mobile 48

Shift Communications

DECEMBER 22, 2014

Our top posts from the first quarter of 2014 focused on social media and content. How much will you need to pay Facebook? Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. Let’s take a look: 1. Tori Sabourin.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Eric Wittlake (@wittlake) January 7, 2014.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

AUGUST 7, 2015

I shared these thoughts on Facebook a couple of weeks ago, so some of this might sound familiar, if you saw it there. in July 2014: 61 comments. I love what Shelly Kramer said in response to my Facebook query: “I think that measuring the ‘success’ of a blog based on comments has always been an ineffective measurement.

Measurement 40

Measurement System Blogging Facebook 40

Communications Conversations

JUNE 25, 2015

I was researching social media brand voice examples on behalf of a client the other day, and I stumbled across the Sharpie accounts. For those who have been paying attention, Sharpie has been widely heralded as one of the more progressive and “hip” brands when it comes to social media. New CMO comes in.

Social Media 60

Social Media Case Study Media Study 60

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. How can they do that?

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR Conversations

JULY 20, 2015

Although a very different initiative and experience, I couldn’t help but compare and contrast the lack of gender and ethnic diversity, access to speak (with resulting profile) at comparable “ juried ” public relations and social media conferences and events. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. ” Yet Pinterest may be the Rodney Dangerfield of social networks. .” ” Yet Pinterest may be the Rodney Dangerfield of social networks. Search algorithm doesn’t penalize for publish date. We love that connection.” Get your free white paper today!

Pinterest 120

Pinterest Banking Mobile Trends 120

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Cision

FEBRUARY 1, 2016

That ’ s the same amount of views as Facebook. Snapchat star CyreneQ started using the app in late 2014 to have fun with co-workers as a web designer for Verizon. Read the free social listening e-book today! Snapchat is different than other forms of social media. Snapchat generates 4 billion video views daily.

Brand 120

Brand Branding Case Study Advertising 120

Waxing UnLyrical

DECEMBER 19, 2014

Here’s what I said to Mark (minor edits that don’t impact the meaning of what I wrote): 2014 was a very interesting year for my business. So as you plan for 2015, do consider this, especially as you start to map out your PR (and/or social media) strategy. Social Sharing: What Makes It Tick?

Web 103

Web Social Media Strategy Blogging 103

The Proactive Report

MARCH 31, 2015

500 online newsrooms are meeting these changing media needs. Shrinking resources in media newsrooms: The reduction of media newsroom staff through layoffs and buy-outs continued throughout 2014 and Digital First Media, The Washington Post and Crain’s announced staff cuts early in 2015. The Trends.

Trends 100

Trends Media Case Study SEO 100