Deirdre Breakenridge

JANUARY 18, 2022

Back in 2014, I made a comment on Facebook about the movie Dear White People. I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps. No, not in any major way.

Blogging 239

Blogging Ethics Social Media Privacy 239

Melissa Agnes

JANUARY 27, 2015

There is currently a huge divide between police officers / agencies and the communities they serve. A divide that unfortunately grew in 2014 and that I hope to see begin to bridge itself in 2015. His goal and his passion is in helping police agencies leverage social media to communicate effectively with their communities.

Community 100

Community Crisis Crisis Management Crisis Communications 100

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

Melissa Agnes

OCTOBER 22, 2014

The Law Enforcement Social Media Conference. A three day event, The Law Enforcement Social Media Conference is the first ever online social media conference for law enforcement and the speaker list is sensational! Because let’s face it, “just the facts” doesn’t work on social.

Conference 100

Conference Social Media Media Crisis 100

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Prediction: Mobile will take over.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. To prepare for the #PRLab chat, consider the following prompts: Some clients want to be on every social media platform. Others consider blasting news releases good media relations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Melissa Agnes

OCTOBER 28, 2014

Canada suffered two terrorist attacks last week and, though there is some criticism out there around certain aspects of the way officials communicated in this crisis, I would like to highlight what has made me most proud. — Tanveer Naseer (@TanveerNaseer) October 22, 2014. — Brian Laufman (@blaufman) October 22, 2014.

Case Study 216

Case Study Crisis Government Crisis Management 216

Deirdre Breakenridge

SEPTEMBER 30, 2014

I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? How are you using social media to promote your Skimm’bassadors program? Social media is how we keep a pulse on feedback from our readers and interact with them regularly.

Interviews 329

Interviews Social Media Technology Resources 329

Deirdre Breakenridge

DECEMBER 5, 2014

From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone by my friends at the Social Network Station. New hashtags are surfacing every day. And that’s how www.HashAtIt.com was created.

Engineering 413

Engineering Pinterest Social Media Radio 413

wiredPRworks

APRIL 7, 2017

Hosted by General Assembly, Next Level Social Media Influencers runs from 6:00-8:00pm and takes place at 444 N. Presented by Social Media Club Chicago and the Windy City Blogger Collective, the event is free and open to the public. About Next Level Social Media Influencers Event Partners. SMCChicago.

Social Media 53

Social Media Media Local Community 53

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

Deirdre Breakenridge

DECEMBER 4, 2018

Social media tools are the perfect avenues to share stories to get instant feedback and promote agency and self-expression among young people. The best way to increase youth engagement on social media is to motivate young adults to open up about their own experiences. A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. Social media by definition is a space where people share ideas and information. The Ugly Side of Social Media Sharing.

Social Media 111

Social Media Reddit Media Facebook 111

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Rock the Status Quo

DECEMBER 23, 2014

Thank you from the bottom of my heart for a successful year – and a warm welcome out to the hundreds of new subscribers that have recently joined our blog community! I’m so grateful for the growth, and all of the wonderful support you have all given me in 2014. THANK YOU x 100. Public Relations Rock The Pitch'

eBook 172

eBook Pitching How To Media 172

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Karen Freberg

OCTOBER 16, 2017

We are a community, and the more we are able to engage and help others, the better. I know I have tried to think outside of the box when it comes to my social media class, and we are seeing the call for creativity and embracing it throughout our research, teaching, and professional practices. I am forever grateful to Hootsuite.

Education 40

Education Social Media Creativity Conference 40

Melissa Agnes

OCTOBER 28, 2014

Canada suffered two terrorist attacks last week and, though there is some criticism out there around certain aspects of the way officials communicated in this crisis, I would like to highlight what has made me most proud. — Tanveer Naseer (@TanveerNaseer) October 22, 2014. — Brian Laufman (@blaufman) October 22, 2014.

Crisis Management 100

Crisis Management Crisis Government Community 100

Shift Communications

DECEMBER 24, 2014

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. In 2014, we amped up our firm’s internal culture and training initiatives so that every team member is happier, healthier and more focused on your needs. Season’s greetings from SHIFT! The year was an incredible one!

Communications 138

Communications Training Mobile Employee 138

Presspage

MARCH 2, 2021

A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ). Communicators play a crucial role during a crisis, as do your owned channels, including your online newsroom. In some cases, your response can make a huge difference for the community affected by the situation.

Crisis 148

Crisis Software Crisis Management Crisis Communications 148

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Who could resist that?

Social Media 40

Social Media Media Community Web 40

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. My goal for session was to challenge communicators and push the envelope with new roles and responsibilities, as a result of our continuously changing landscape.

Big Data 250

Big Data Data Education Internal 250

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need. Thankfully, expert resources soon arrived, in some cases from faraway states, to guide them.

Corporate 107

Corporate Communications Crisis Management Crisis 107

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

MaccaPR

JUNE 16, 2016

In this blog post, we give you a crash course on vertical social networks and dig into Doximity*, the largest social network connecting physicians with one another, while helping marketers bridge the social-digital divide between health care providers and business. The Promise of Vertical Social Networks for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

NewsWhip

FEBRUARY 19, 2020

This is a different problem for brands, who normally have to face backlash in the wake of a crisis from their consumers via a social media firestorm. It seems that these efforts are covered in the media when things go horribly wrong or are counterproductive in the very communities they’re trying to reach. Katherine Ellis.

Training 97

Training Brand Branding Fashion 97

Melissa Agnes

AUGUST 12, 2014

Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. It takes time and energy to build a community of trust. So we have three important fact(ors): Your executives will be expected to lead your organization through a crisis and communicate with key audiences in real-time.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Polaris

DECEMBER 18, 2014

In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. It’s to grow communities where they live.” Social Media'

Trends 135

Trends Marketing Pinterest Social Media 135

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. How NOT to Run Your Social Media.

SMB 77

SMB Case Study Social Media Nonprofit 77

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Procedia – Social and Behavioral Sciences 6 Petrovici, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Rock the Status Quo

MARCH 2, 2015

The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014). Even if the tsunami of social change weren’t overtaking us, it’s obvious that strategy must include a long-term vision and short-term strategies to build owned media. Is anyone surprised?

Google 100

Google Pinterest Media Social Media 100