Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. I come across them usually when researching certain topics for building blog posts or decks for class at the University of St. Give me some context!

Social Media 68

Social Media Media Video Facebook 68

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching How To Media 150

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. Read the article here (click over to): Jaffe PR Blog.

Social Media 83

Social Media Media Journalism Reputation 83

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. This month’s issue of PRSA Tactics has an article by Business Wire’s Ibrey Woodall called “Delivering News That Media Can Use.” I’d also suggest adding social media feeds to it.

How To 242

How To Survey Resources Social Media 242

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We PR grows more in demand. Livestream goes mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Rock the Status Quo

OCTOBER 2, 2014

How To Do An Editorial Calendar Scour Most know what an editorial calendar is – an outline of what topics a blog, magazine or media outlet intends to cover for the year, and when it will run – giving PR pros a better chance of including their clients in relevant stories. Public Relations'

Wikipedia 205

Wikipedia Pitching Fashion System 205

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Critical Mention

JANUARY 3, 2019

We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable for thought leaders and content creators today. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

Shift Communications

JANUARY 28, 2019

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. for example, has ongoing contributors).

How To 89

How To Case Study Conference Web 89

Doctor Spin

JANUARY 16, 2024

Dead of Winter (Short Film, 2014). Doctor Spin | The PR Blog. The organisation uses media manipulation to shape the narrative deceptively. Source: Journal of Professional Communication 9 Grunig, J. Journal of Professional Communication, 1. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Film Groups Journalism 52

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Beyond PR

MARCH 7, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves?

Real Estate 45

Real Estate Fashion Media Film 45

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 91

Analysis SEO Guidelines Google 91

Beyond PR

MARCH 14, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves? She first joined Town & Country in 2011 as jewelry and accessories director.

Fashion 40

Fashion Tourism Media Journalism 40

Ishmael's Corner

MARCH 22, 2015

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read the blog. Part of the blog’s growth has come from stockpiling posts over the years.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. White House Advances Owned Media. Change : The reach of owned media can equal and even exceed that of conventional publications. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

The Stalwart Blog

NOVEMBER 6, 2015

While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. Stay current on publications.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Shift Communications

MARCH 6, 2015

Many of the experts facing these challenges head on were on hand at the 2014 FutureM Conference in Boston, an annual event where thousands of industry professionals converge to discuss the intersection of marketing integration and business innovation. Gini Dietrich : CEO of Arment Dietrich and Creator of Spin Sucks blog.

eBook 60

eBook Marketing Interviews Big Data 60

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Presspage

MAY 8, 2017

By being delicate and considerate towards the victims, they minimized the negative backlash in the media about Alton Towers. Fingers were pointed towards Under Armour’s suits, and the Wall Street Journal headlined a story titled “Under Armour Suits May Be a Factor in U.S. Speedskating's Struggles."

Crisis 102

Crisis Crisis Management Crisis Communications Internal 102

Critical Mention

JUNE 4, 2018

According to the Journal of Music Therapy, listening to your favorite music lowers your perception of tension even if the music’s energetic. In 2014, researchers from Kellogg School of Management asked the question, “Does listening to the right kind of music make us feel more powerful and in control?” Until next time! Critical Mention.

Chemicals 76

Chemicals Study Groups Journalism 76

Norton's Notes

NOVEMBER 22, 2014

Earlier this week it was announced that the CIPR is to cease it’s arrangement with PR Week after December 2014. The media landscape has changed and the industry has had to also but I still felt an industry voice was needed. Good journalism and reporting on the PR industry is still required let’s hope we still get it.

Journalism 44

Journalism Print Industry Leadership 44

Polaris

DECEMBER 14, 2014

Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. This eye-opening book examines the underbelly of the media world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. You’ll never look at media in the same way.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

DECEMBER 11, 2013

The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. It is rightly said that PR and journalism are interdependent. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Sword and the Script

OCTOBER 3, 2017

How Long Should a Blog Post Be? [A For example, applying that concept in context of this blog, Sword and the Script , the 5-why sequence is as follows: a) I want to blog about B2B marketing and PR. And if you are spending money on content marketing, the business will look for a justification at some point in time.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Tough Sledding

JANUARY 12, 2015

Because once the wall between advertising and journalism is breached, there’s no going back. It was this sponsored story from the Northeast Ohio Media Group, aka, the Plain Dealer, that has me wondering how many readers accept these sponsored items as legitimate news. I’ve been away from the blog for a spell.

Newspapers 28

Newspapers Journalism Local Advertising 28

Norton's Notes

NOVEMBER 22, 2014

Earlier this week it was announced that the CIPR is to cease it’s arrangement with PR Week after December 2014. The media landscape has changed and the industry has had to also but I still felt an industry voice was needed. Good journalism and reporting on the PR industry is still required let’s hope we still get it.

Journalism 28

Journalism Print Industry Leadership 28

Waxing UnLyrical

JUNE 1, 2016

Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. 2010 to 2014, depending on which site you read. We could probably also learn a few things from the Baby Boomers about the pre-social media era. Guest Post by Emma Hawes.

Groups 40

Groups Meeting Employee Social Media 40

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Blogs as a tool of corporate influence is flat to declining. .

Social Media 119

Social Media Study Blogging Company 119

PR Conversations

SEPTEMBER 22, 2015

One would hope so; however, an article published in August 2014 in the American magazine, The Atlantic , pondered the outsized numbers (and how they related to career trajectory) of women in PR, demonstrating that the debate remains current. Many women are trusted with responsibilities in media relations.

Interviews 40

Interviews Enterprise Corporate Internal 40

Prakkypedia

APRIL 10, 2014

Claire Díaz-Ortiz (@Claire) April 5, 2014. Claire Díaz-Ortiz (@Claire) April 11, 2014. Disasters and tragedies can sometimes be live-tweeted even as people still grapple with what is going on and try to embark on some citizen journalism. To reiterate my labor pains: BLERGH!!!! Tweeting disasters.

Television 107

Television Twitter Conference Transportation 107

Sword and the Script

DECEMBER 10, 2019

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 108

Marketing Content Marketing Advertising Advertising 108