Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. This post was our most viewed in 2014, with more than 2.5

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

MARCH 10, 2016

Before 2015, influencers were treated more like journalists. I don ’ t think I noticed this until early 2014 when Chrissy Teigen asked me how to get a Taco Bell Breakfast Phone after I posted mine. . Jeff Barrett (@BarrettAll) March 20, 2014. christine teigen (@chrissyteigen) March 23, 2014. humblebrag. That ’ s great.

Instagram 96

Instagram Advertising Advertising Storytelling 96

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Mobile 40

Mobile Media Newspapers Local 40

Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. May 2012 : Facebook rolls out Promoted Posts for brand Pages. January 2014 : Pure text status updates from brand Pages will be seen less frequently in users’ News Feeds, in favor of more updates from friends.

Facebook 60

Facebook Advertising Advertising Technology 60

Flatiron Communications

MAY 20, 2015

The last iteration of the PR Quiz was created in early 2014, and a quick re-visit shows just how quickly time has passed, i.e., many questions were, well, tired. Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Q6) What’s the difference between sponsored content and native advertising?

Journalism 28

Journalism Radio Report Advertising 28

MaccaPR

JULY 20, 2015

Now for the million-dollar question (or if you want to get specific, $16-19 billion, Snapchat’s estimated value): Why do Snapchatting brands from McDonald’s, HBO and General Electric to Taco Bell, Acura and Heineken care about a mobile app used by teens and young adults to exchange selfies and pictures of Sunday’s brunch? Source: Adweek.

Brand 48

Brand Branding Marketing Mobile 48

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Brands must earn the trust of customers, and that’s where good PR can play a role. Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. Brand influence is born in a community. Promote Brand Values.

Education 120

Education Leadership Viral Consumer 120

Shift Communications

JANUARY 13, 2016

The longer people stay on Twitter’s domain or within the mobile app, the more time Twitter has to sell those impressions to advertisers. In the below graph from Google Trends, we see the popularity of long-form content around the web, building momentum in mid-2014 and continuing on through 2015. Bottom line? Tori Sabourin.

Twitter 60

Twitter Advertising Advertising Facebook 60

Cision

AUGUST 3, 2015

What I want to do in this post is reintroduce you to Snapchat: demographics, how it works, and how brands are using it to communicate. BI Intelligence (@BIIntelligence) April 4, 2014. Sponsored discovery branded content (“Discovery”). How do brands leverage Snapchat content? Brands are using Snapchat in beta.

Mobile 120

Mobile Advertising Advertising Facebook 120

Solo PR Pro

JUNE 6, 2017

Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. It will be important to optimize client messaging and content for voice, driven by how people ask about services and products and the topics relevant to brands. Google and Facebook dominate internet ads.

Trends 49

Trends Mobile Video B2C 49

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Vine ‘s short format works particularly well for visual comedy, so it’s no surprise that all top ten Vine creators (as of August 2015) produce comic shorts. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

prTini

FEBRUARY 3, 2015

Read on to find out how a quick Twitter advertising “test” drove big results (and sales!) for a wearable tech startup client: Situation: In November 2014, a wearable tech startup introduced its first product. Part of our online strategy included advertising on Twitter. That’s right.

Case Study 28

Case Study Study Twitter Advertising 28

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream. ” And maybe your business.

Transportation 227

Transportation Technology Google Software 227

MaccaPR

OCTOBER 22, 2014

The advertising-free, invitation-only social network Ello, like the sparkly, new social channels that came before it, not only has the power to transform your business, but also to distract you from your other channels, social media strategies and overall digital marketing. — Christina Milanowski (@ChristinaMila) October 15, 2014.

Social Media 54

Social Media Media Facebook Conference 54

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand. Patagonia Books.

Strategy 52

Strategy Customer Service Airlines Hotels 52

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty?

Film 48

Film Marketing YouTube Advertising 48

Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. Advertising Value Equivalency (AVE).

Report 40

Report Measurement Media Comparison 40

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

Technology 13

Technology Software Company Marketing 13

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 198

Marketing Content Marketing Data Social Media 198

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. Gartner launched Peer Insights in 2015 as a source of authentic reviews. million in 2015, shortly before the analyst firm launched Peer Reviews. Statistics: 210,000 reviews and ratings.

Software 17

Software B2B Marketing Data 17

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Shift Communications

JANUARY 5, 2015

As businesses and brands, this is one of the key challenges facing us. The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. What’s different, what’s new, what should we be doing?

Marketing 60

Marketing SEO Advertising Advertising 60

Cision

FEBRUARY 1, 2016

If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Eric Hultgren, Marketing Director at MLive, said, “ Brands that don’t get on Snapchat risk being left behind in the conversation economy as Chris Messina coined it. By the end of 2015, she was able to leave her day job.

Brand 120

Brand Branding Case Study Advertising 120

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Liddy is a communicator with a passion for writing, and a specialized interest in social media outreach and branding.

Sports 0

Sports Leadership Internal International 0

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. billion in 2014 to 6.3 billion in 2015. .

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. So, how do you do this with your brand? In late 2015, Microsoft rolled out Skype Translator. Sell your brand. Rather than selling your product, Steve says to sell your brand. “We “We are bombarded with information. Our attention is constantly under attack.

Storytelling 120

Storytelling Skype Energy Software 120

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Do what makes the most sense for your brand. #6. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues.

Leadership 40

Leadership Report Media Video 40

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., The order of most to least trusted remained the same in 2014 and 2015: NGOs. Government.

Study 120

Study Engineering Mobile Crisis 120

ZudePR

MAY 31, 2015

“Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. I tell you how to create awesome content.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” But what about #PRDiversity?

Agency 40

Agency Report Training Leadership 40

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Daniel Lemin, President, One Good Brand. Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Good visuals work. year-over-year.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People want to buy from brands that they can trust and feel that share the same values. Ecommerce brands use their app to offer discounts, free shipping, etc.

Marketing 109

Marketing Content Marketing Crisis Management Data 109

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. In 2014, turnover rates reached over 55 percent in PR agencies in the United States. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Discover Prezly.

How To 60

How To Software System Employee 60