Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 108

Report Publicity Marketing Pitching 108

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers.

Financial 52

Financial Conference Agency Resources 52

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. These are prime areas on which to focus your employee training and development.

How To 60

How To Software System Employee 60