NewsWhip

JULY 7, 2021

Since June 1st, the story has resulted in almost 400k interactions across the web. We conducted a search on how designer brands have been targeting new consumers by partnering with more affordable fashion stores, and how those partnerships have been covered in the media. . Yeezy x Gap. CNN topped the charts with 17.5k engagements.

Consumer 78

Consumer Brand Branding Fashion 78

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. billion to $9.1 SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. You won’t get coverage by simply including a video here and an image there.

eBook 70

eBook Viral Conference Content Marketing 70