MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills.

Corporate 71

Corporate Report Survey Government 71

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Here are some examples of how we’ve implemented this in our work to best support communication professionals: from development and maintenance to software and services.

Software 135

Software Enterprise Data Internal 135

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Learn “How to Plan and Manage Crisis Communication in a Social World” today! Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Here are some examples of how we’ve implemented this in our work to best support communication professionals: from development and maintenance to software and services.

Software 78

Software Enterprise Data Internal 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are some of the key components of a successful strategic communication strategy? It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Read the crisis communications white paper! You need to invest and over-communicate.”. And over-communicate they did. That’s wrong. The takeaways?

Crisis 120

Crisis Brand Branding Crisis Communications 120

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Another personal example: These days our firm communicates with leading bloggers almost as often as professional journalists.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Another personal example: These days our firm communicates with leading bloggers almost as often as professional journalists.

Journalism 40

Journalism Reputation Ethics Corporate 40

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis.

Social Media 252

Social Media Crisis Media Viral 252

Stephen Waddington

SEPTEMBER 29, 2021

Press releases are well understood in organisations and used as a general-purpose form of communication. They act as a common, corporate language. But please understand that the press release is not the answer to every communication question. The print edition went monthly in 2013, and bi-monthly in 2016. The Wadds Inc.

Industry 153

Industry Publicity Agency Community 153

PR in High Definition

FEBRUARY 24, 2020

After all, McDonald’s was completely untouched during the ‘horsemeat scandal’ of 2013, despite reporters’ best efforts to dig up dirt. This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense. Being kind is a long-term investment in your brand.

Leadership 71

Leadership Reputation Employee Hotels 71

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. There was Shaun White’s apology for wearing an offensive Halloween costume.

Trends 95

Trends Crisis Corporate Leadership 95

Stuart Bruce

MAY 29, 2015

Attention and reputation boost from annual report. Until 2013 Dell was a publicly listed company, when it became privately owned again. Not publishing a report means that Dell loses the attention and boost to its reputation it would have got from its annual report. Get in touch if you’d like help with yours.

Report 60

Report Financial Corporate Reputation 60

Stephen Waddington

SEPTEMBER 13, 2019

Second, when original ideas are debated it can appear critical of the organisation and potentially to its reputation. I found the debates between Dr Jon White and I in 2013 difficult but they pushed me to listen, learn and ultimately made me a better President.

Transportation 60

Transportation Groups Training Twitter 60

Doctor Spin

APRIL 30, 2023

These four models—the press agentry, public information, two-way asymmetrical, and two-way symmetrical—are essential building blocks for crafting comprehensive communication strategies that cater to an organization’s diverse needs. The organisation engages in two-way communication to persuade and establish power structures.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Predictions from PR and martech providers; and.

Marketing 167

Marketing Employee Content Marketing Training 167

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . You work in public relations, SEO, content marketing or social media marketing.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JULY 24, 2014

A hybrid model of communication and new field of PR practice related to the global art market. billion US) in sales in 2013. begun to think strategically about what these stakeholders call “communication and promotion.” Proof of win-win results of symmetrical communication. ” The allure of the East.

Marketing 87

Marketing Communications Video Reputation 87

Waxing UnLyrical

FEBRUARY 25, 2013

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Richard Bagnall (@richardbagnall) February 19, 2013.

Handbook 80

Handbook Measurement Analysis Local 80

Communications Conversations

JUNE 25, 2015

4) Sharpie also hasn’t posted to its blog since July 18, 2013. Obviously, I don’t know the answer since I don’t work for Sharpie and they are not an ACH Communications client (yet! :). So, let’s pontificate about why Sharpie would have shut down social communities totaling almost 4 million fans.

Social Media 60

Social Media Case Study Media Study 60

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). Act as a Spokesperson.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). Act as a Spokesperson.

Social Media 60

Social Media Media Television Radio 60

Communications Conversations

OCTOBER 24, 2019

It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. Before I started ACH Communications, I have almost zero experience with Fortune 500-level orgs. I’ve been developing this resource since 2013! What about ACH highlights?

Social Media 79

Social Media Media Groups Blogging 79

David PR Group

JANUARY 21, 2016

But real-time communication is antithetical to the mega-corporate paradigm in which any message should reflect the consensus emerging from an extensive process. That might have worked back when public discourse was essentially a corporate monologue. The image, sent from the @ATT Twitter ID, said, “Never Forget.” –John.

Television 40

Television Corporate Infographics Radio 40

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 2) Microtargeting augmented by social surround sound. “I 4) New emphasis on trust.

Social Media 90

Social Media Marketing Media Creativity 90

Waxing UnLyrical

JUNE 5, 2015

I last saw Don when we were both speaking at a Ragan Communications-hosted event, right here in DC, in 2013. And if you didn’t know him, even by reputation, know this: the Barcelona Principles and AMEC’s valid measurement framework that are making the rounds? Don was instrumental in those efforts.

Measurement 40

Measurement Hotels Conference Facebook 40

Flatiron Communications

JANUARY 12, 2017

What’s more, the exploitation of new communications tools and dynamics by less-than-scrupulous actors has dire implications for the public relations industry, a profession already mired with detractors. This new communications paradigm has gone beyond identifying sympathetic reporters who’ll parrot their messages.

Journalism 28

Journalism Guidelines Government Training 28

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising.

Retail 40

Retail Radio Advertising Advertising 40

MaccaPR

SEPTEMBER 14, 2015

I insert a clause in these contracts that identifies who controls communications with the media during a crisis,” says Hutton. ICON Global CEO Elijah Shaw (left), a Los Angeles-based corporate security and personal protection expert whose clients have included Usher, Prince and Naomi Campbell, adds his own counsel. asks Hutton. #7

Brand 48

Brand Branding Crisis Social Media 48