Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. The brand purpose craze. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. That’s the real-time media relations game.

Media Relations 52

Media Relations Media Pitching Writing 52

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.” Interaction.”

Marketing 120

Marketing Groups Journalism Social Media 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

Cision

MARCH 11, 2016

Steve explained that no one cares what you as a person (not as a brand) do, whether you’re sharing the squares run on your city blocks (“Woo, I ran 2 miles!”) Steve then gave the crowd words of advice based on lessons from real brands: the sinners and winners of social. Crescenzo #RaganDisney.

Social Media 0

Social Media Media Mobile Video 0

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130

Ishmael's Corner

AUGUST 24, 2014

Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism. Brands in Sales Mode at Super Bowl. Adam Silver Press Conference.

Leadership 164

Leadership Blogging Storytelling SEO 164

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Job Coach

MAY 28, 2014

She is CEO of Brand Chicks (www.BrandChicks.com), an online branding consulting firm, and her experience varies from career coaching for recent college graduates to website and social media search engine optimization practices. If you have more tips to share, or if any of these have worked for you, let us know in the comments below!

How To 215

How To Groups Engineering Conference 215

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. What insights will connect her more closely to the car and the brand? How long have you been in journalism and how did you get started? What will she love?

Meeting 74

Meeting Automotive Media Journalism 74

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? But, given our heavy manufacturing mindset, we were leery to call our efforts “branding.”.

Agriculture 70

Agriculture Employee Corporate Training 70

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Today, your brand has more channels to communicate through – and more audiences to communicate with.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. The Wall Street Journal Bombs at BuzzFeed-like Storytelling. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Beyond PR

MAY 23, 2016

She also serves as editor-in-chief and publisher of The Columbia Journalism Review. Spayd had worked at The Washington Post for 25 years before joining The Columbia Journalism Review. Krolicki won the Reuters Editor of the Year award in 2013. The New York Times: Elizabeth Spayd has joined @nytimes as a public editor.

Media 65

Media Journalism Blogging Resources 65

Bianchi Biz Blog

JANUARY 25, 2021

I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015. How long have you been in journalism, and how did you get started? Read about the brand you’re serving or the technology you’re pitching. Finish this sentence: If I am not reporting, I am ….

Automotive 70

Automotive Meeting Industry Media 70

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). Ad numbers like this don’t tell the whole story, but it is an indicator of how brands are using their time and budgets. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015.

Media Relations 60

Media Relations Media Newspapers Print 60

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Newspapers 71

Newspapers Mobile Media Facebook 71

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. What we crave is for brands to take responsibility. They are not ideas that begin with the brand story and how it connects with to an audience. Authenticity is not doing PR.

Journalism 60

Journalism Wikipedia Film Interviews 60

Buzzstream

JANUARY 17, 2018

peaked in 2013, at 242 million units sold. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5 This will surely build your personal brand and drive thousands of traffic to your website. This will give your listeners another point of view by helping them connect better with your brand and message.

eBook 108

eBook Infographics Pinterest How To 108

PR Conversations

JULY 8, 2016

It also, however, brings a dimension of ‘insider-ness’ even before the two parties meet (my resultant interviews were face-to-face, but the same applies with Skype interviews as I found in an earlier part of my PhD research; Yaxley 2013). Norsk Geografisk Tidsskrift-Norwegian Journal of Geography, 63, 145-155. Bridgen, L.

Interviews 51

Interviews Ethics Education LinkedIn 51

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). It is rightly said that PR and journalism are interdependent. 300 crore (~$48.3M) in FY 2013. We republish it with minor edits and updates. Yes, the rupee is 62 against the U.S.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Steve Farnsworth. Steveology. Peter Shankman.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. Breaking Brand. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch? Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR Conversations

JULY 8, 2016

It also, however, brings a dimension of ‘insider-ness’ even before the two parties meet (my resultant interviews were face-to-face, but the same applies with Skype interviews as I found in an earlier part of my PhD research; Yaxley 2013). Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155. Bridgen, L.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

It also, however, brings a dimension of ‘insider-ness’ even before the two parties meet (my resultant interviews were face-to-face, but the same applies with Skype interviews as I found in an earlier part of my PhD research; Yaxley 2013). Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155. Bridgen, L.

Interviews 40

Interviews Ethics Education LinkedIn 40

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Mobile 40

Mobile Media Newspapers Local 40

Shift Communications

APRIL 2, 2015

Toward the end of 2013, I realized that I wanted to grow in a different direction. PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. I spent the first 3.5 years working on the technology PR team.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. Hootsuite (2013 – Present). Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

Flatiron Communications

JANUARY 12, 2017

It provides communications strategists a roadmap for the manipulation of a pliable public that historically has placed its trust in quality journalism but no longer does. When Journalism Fails to Deliver (May 2016). The Shifting Tides of Media & Journalism (July 2015). Miley Cyrus’s Twerky PR Ploy (August 2013).

Journalism 28

Journalism Guidelines Government Training 28

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses.

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

MAY 31, 2015

Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014.

Communications 81

Communications How To Blogging Content Marketing 81