Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” Native advertise through a third-party. Twitter Cards. Conclusion.

Mobile 120

Mobile LinkedIn Facebook Google 120

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. What is the ROI of social? Human Resources is uneasy about adopting an employee social media policy. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.)

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Being able to measure and assess influencer marketing ROIs accurately (44%). Writing a post about your business or service.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Christoph Luke | Christoph Luke Media Relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. by Frank Strong. Consumption.

Measurement 118

Measurement Analytics Tools SEO 118

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Lord & Taylor recently settled charges brought by the Federal Trade Commission for running afoul of disclosure rules for a social media campaign on Instagram. Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. Compliance. Overexposure.

Marketing 120

Marketing Advertising Advertising Measurement 120

Shift Communications

NOVEMBER 19, 2014

October 2013. On top of that, Snapchat provides the number of viewers of your Stories, which is helpful in a world where we’re always trying to figure out ways to measure our social efforts. Like all things online, it was only a matter of time before Snapchat added advertising capabilities. It wasn’t exactly easy ….

Brand 148

Brand Branding Sports B2B 148

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Shift Communications

APRIL 2, 2015

Toward the end of 2013, I realized that I wanted to grow in a different direction. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). You own a business and want to increase sales. “How? .

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

Who can forget Oreo’s brilliant “dunk in the dark” tweets during the famous Super Bowl blackout of 2013? This has continued to work well for Kenneth Cole, who uses his advertising and social media to make provocative statements like the “Boots on the Ground” campaign at Fashion Week.

Publicity 120

Publicity Fashion Twitter Advertising 120

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. Sales is driven and measured by one metric, closed business – revenue. 14) Tips for social media differentiation. “I

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. They are adding owned media, paid media, and shared media to their traditional earned media offering. You can’t improve what you don’t measure. It is a challenge to keep up.

How To 60

How To Software System Employee 60

Maxim Behar

MARCH 11, 2021

Host: However, some restrictive measures will have to be observed upon arrival on the island. Maxim Behar: Quite the normal measures that we all follow in Bulgaria and everywhere we travel, such as wearing a mask, integrating strong personal hygiene and high disinfection, things we all should have incorporated long before the pandemic.

Tourism 52

Tourism Government Hotels Travel 52

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 91

Social Media Marketing Media Creativity 91

Mark My Words

DECEMBER 29, 2015

The ‘New Politics’ engaged and enraged in equal measure. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. Take Walter Palmer , the American dentist who shot the wrong Cecil while on safari and was dropped in the lions’ den of social media. Authenticity is not doing PR.

Journalism 60

Journalism Wikipedia Film Interviews 60

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Are you active on social media (at least the top one or two platforms where your audience spends time)? Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. Social media begins to splinter.

Marketing 168

Marketing Employee Content Marketing Training 168