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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Every year on this day, I think back to those first few turbulent hours after the tragic event and remember how fragile the world seemed and how strong and calm we needed to be as education communicators. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

2012, May 17). Host a customer appreciation event with personalised gifts and special deals. Write a white paper or research report on a topic related to your industry. Host a VIP event for top customers or clients with exclusive access to new products or services. Stuffed giraffe shows what customer service is all about.

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Google’s Decision Five Years Ago to Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media.

Ishmael's Corner

And they communicated the China news on the corporate blog. Not at a press event. The action gave street cred to corporate blogging and owned media as a whole. Of course, millions of blogs already existed when Google published its China post. In short, blogging wasn’t for serious stuff. Not in a news release.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. If you want blogs, you don’t want press releases.

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Every year on this day, I think back to those first few turbulent hours after the tragic event and remember how fragile the world seemed and how strong and calm we needed to be as education communicators. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. A rewrite of my May 2012 post entitled “8 critical steps to building your business with speaking engagements.”. I know it’s a bad idea.