Remove 2012 Remove Blogging Remove Creativity Remove Writing
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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The project.

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Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60
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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post. Then there’s the content explosion.

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How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

2012, May 17). Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry. Stuffed giraffe shows what customer service is all about.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. If you want blogs, you don’t want press releases.

Study 138