Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last. AMEC’s Social Media Measurement Framework.

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. It’s pretty good.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

NewsWhip

OCTOBER 21, 2020

Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. . Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”.

Crisis 158

Crisis Reddit Reputation Tools 158

Doctor Spin

JANUARY 16, 2024

This web series is directly inspired by the popular game “Among Us.” The study of relationships within public relations has become increasingly important, with the Grunigs identifying testable variables to measure the quality of organizational relationships.” Here are a few notable examples: Among Us: The Series (2021).

Wikipedia 52

Wikipedia Film Groups Journalism 52

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It’s a work in progress. Let me know what I’ve missed. PR is a social science. What we do 5.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JANUARY 20, 2012

What folks felt were their biggest measurement successes of 2011: and. And till then, happy measuring! So the chat was a community chat or, as I like to call them, a fireside chat. We talked about: 1. That’s pretty cool, isn’t it?! Too many still don’t have time. See you then? Image: Ktow via Flickr, CC 2.0.

Analytics 56

Analytics Google Measurement Web 56

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

APRIL 18, 2011

The blog is set up on a server separate from the institution’s homepage, a precautionary measure that was implemented so that if the blog was ever hacked, the University website would be protected. So, as far as Web presence went, we still had the blog and the official Facebook and Twitter accounts. Ironic, I know.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. The merged entity will be called “Kinetiq” and a press release says it will be the “world’s largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets.”. all 210 U.S.

Industry 85

Industry Media Technology Employee 85

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101

Google Nonprofit Engineering SEO 101

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? Web site crashed. Tough to measure success here without seeing Target’s analytics.

Social Media 60

Social Media Product Launch Instagram Media 60

Waxing UnLyrical

NOVEMBER 17, 2010

Additional resources: The Poynter Institute has a great article on writing for the web 7 ways to improve your writing… right now , from Copyblogger (bet you’ve already read this, right?) 5 Ways To Spice Up Your WordPress Blog | Waxing UnLyrical says: January 14, 2011 at 6:03 am [.] a right or wrong answer to this question.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh? Regardless, thanks for visiting!

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

AUGUST 17, 2015

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Why: When I featured this post in a roundup back in 2011 , I described it as personable, funny and really easy to read despite its long length. But reading just one post from Avinash is never enough. So this week, it’s all Avinash, all the time!

Analytics 40

Analytics Interviews Google YouTube 40

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results.

Storytelling 87

Storytelling Measurement Ethics Web 87

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Why: Those of us who focus on PR and social media measurement often talk about how you can measure “everything&# on the web. Palomino wins this round. Because what he says is Just.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

SEPTEMBER 28, 2010

“The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? A non-techie explanation of how web pages are secured , by Philip Sheldrake. One of the age-old questions, eh?

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

AUGUST 22, 2010

Why: when social media “gurus&# – or any “gurus,&# for that matter – are self-deprecatingly stumbling over themselves all over the social Web, just point them to this. Anti-self-deprecation is the New Black , from Nanny Goats in Panties. You know why. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. The very first tweetathon we held was on June 13, 2011. Background.

Twitter 107

Twitter Analytics Community Facebook 107

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. website visitors and sales leads) 3.

Measurement 80

Measurement Publicity Analysis Tools 80

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Today, everything is measurable and measured. Then there’s the content explosion. Committing to outcomes as well as outputs.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

PR Conversations

AUGUST 9, 2011

Although many of the measures can be deceptive (confusing “impression” with “view”), it is helpful to have some data to analyse and use as a benchmark for measurement. Addendum (08/15/2011 JG) Archivist is a Microsoft-owned platform in alpha, which saves and analyzes tweets.

Twitter 40

Twitter Social Media Conference Video 40

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. Suffice it to say that if you’re trying to make sense of web analytics, this is a great place for you to start.

Measurement 47

Measurement Analytics Conference Web 47

Waxing UnLyrical

DECEMBER 21, 2010

And Amplify.com truly brings together all the aspects of social media blogging with an integrated community interested in finding and discussion the best of the information and sites the web has to offer. Weekly Roundup: Bees In My Bonnet | Waxing UnLyrical says: January 30, 2011 at 4:51 pm [.] first, it’s an interesting premise.

Facebook 108

Facebook Twitter Blogging Social Media 108

Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. What impact does this have on communication professionals? Social Media.

Trends 120

Trends Mobile Media Print 120

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Waxing UnLyrical -- Topsy.com says: January 26, 2011 at 7:34 am [.] Say Cheese, You’re An Ad!

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

DECEMBER 12, 2010

It’s not that there’s been a lack of interesting posts in my Reader, or that I’ve seen on Twitter, Facebook or the web. .&# ) I’d been wondering what theme to give today’s weekly roundup. I just couldn’t see a theme to them all. Mary Deming Barber said: @shonali a great post of holiday favorites.

Writing 60

Writing Measurement Tourism Twitter 60

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Mark Fidelman (@markfidelman) August 20, 2015. Robert Fine – @bobfine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

DECEMBER 9, 2010

"Keep It Simple" On The Web! This post was mentioned on Twitter by Shonali Burke, SarahSkerik. SarahSkerik said: Online Videos 101: Keep It Simple, Stupid [link] #pr #socialmedia via @shonali: authored by @GreenLA2DC [.] Rachael Seda said: Online Videos 101: Keep It Simple, Stupid via @shonali [link] [.] These fine folk did: Jan.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. Because they believe in the overall “goodness&# of that organization. It’s a name they feel comfortable being associated with. After all, who wants to do business with a company that has a “bad&# name? Or with a person whose reputation is dodgy?

Reputation 73

Reputation Measurement Social Media Tourism 73

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​. The Wall Street Journal calls him a top influencer on the web. I measure my productivity and outputs in many different ways. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Each episode uncovers actionable strategies for landing page optimization, web design, conversion rate optimization, email marketing, passive income, lead gen, marketing and sales funnels, social media, and advanced digital marketing conversion.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

SEPTEMBER 14, 2010

In this world of Web 2.0, It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Sticky PR Measurement: Are We There Yet? Those Ws and H go pretty far.

Facebook 106

Facebook Twitter Education Industry 106