Waxing UnLyrical

APRIL 18, 2011

My first reaction was to check if the institution’s blog—the piece I manage—was still up. The blog is set up on a server separate from the institution’s homepage, a precautionary measure that was implemented so that if the blog was ever hacked, the University website would be protected. The blog was also useful.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

PR Job Coach

NOVEMBER 1, 2011

Effectively managing your career in the economy of 2011 is a vastly different world than it was just a few short years ago. If you have a passion, blog!!! If you want to be recognized for something and develop a following, blogging can be a useful device. In fact, if you have a passion, blogging is a natural. Well don’t.

Google 148

Google Web LinkedIn Facebook 148

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

AUGUST 27, 2016

It was the first to company to help people find things on the web – but it approaches to doing so proved better. Like guest blogging and publishing press releases for links , the use of popups has gone beyond obnoxious and Google isn’t having it any more. Few companies have ushered in the error of online influence like Google.

Google 60

Google Mobile Transportation Content Marketing 60

Cision

MARCH 1, 2016

He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs. In The New Rules of Marketing and PR , David Meerman Scott argues that social media and web publishing have forever changed the PR profession. 5/6 (May 2011): 530-546.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

APRIL 30, 2019

Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post. Learn more: press release , blog post. 5) Picks from the vendor blogs. Onclusive has raised $21.4

Industry 85

Industry Media Technology Employee 85

Waxing UnLyrical

FEBRUARY 1, 2011

Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Jim is a total web analytics guru, and I’m stoked that he’s making time in his busy schedule for our chat. says: February 2, 2011 at 10:50 am [.] says: February 2, 2011 at 10:50 am [.]

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

JANUARY 20, 2012

What folks felt were their biggest measurement successes of 2011: and. She suggested looking into Vizyx , which can build customizable dashboards, and shared this blog post that talks more about it. So the chat was a community chat or, as I like to call them, a fireside chat. We talked about: 1. Too many still don’t have time.

Analytics 56

Analytics Google Measurement Web 56

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Vuelio named this blog the best PR and communications blog in 2019. The web and the internet have enabled communities to form around an organisation, topic or issue. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Here’s a Q&A. Why did you write Open Community ? Wanna Subscribe?

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

JULY 31, 2011

We are more than halfway through 2011. And they run the gamut from web changes to sound bite addiction to, yes, social media “heresy.&#. Why: Shakirah is one of the best writers I’ve come across in a long time (which is why I love that she’s part of the WUL blogging team). You know what that means, right?

Web 50

Web Social Media Strategy Blogging 50

Waxing UnLyrical

APRIL 20, 2015

How to Make Your WordPress Blog Mobile Friendly. Back in 2011 I wrote this step-by-step guide on using WPTouch to do this. Around the Web Google''s Mobile Friendly Algorithm mobile-friendly mobilegeddon' So if you get scared when you read The Goog’s announcement, go read this right after and breathe more easily.

Mobile 40

Mobile Meeting Google SEO 40

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. It’s pretty good. Were they paid? Wanna Subscribe?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? Earlier this week, there was a great guest post over at Spin Sucks on how long or short blog posts should be.

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

SEPTEMBER 28, 2010

“The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

AUGUST 22, 2010

The Chuckle-icious Seven If you’re looking for some great blog posts for when you need a chuckle, here they are: 1. Why: when social media “gurus&# – or any “gurus,&# for that matter – are self-deprecatingly stumbling over themselves all over the social Web, just point them to this. You know why.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

JANUARY 11, 2012

So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. The very first tweetathon we held was on June 13, 2011. Photo of me and my Blue Key courtesy Razoo. Background. 12 tips on planning and running a successful tweetathon.

Twitter 107

Twitter Analytics Community Facebook 107

Waxing UnLyrical

DECEMBER 21, 2010

You can set up your own blog. Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog. Ah, but does the image accompanying your blog post show up? Mark as read Approve comment S- Okay, now youve given me a blog idea. That’s really nice. as "success."

Facebook 108

Facebook Twitter Blogging Social Media 108

PR Conversations

AUGUST 9, 2011

Linkages between all online media used to communicate about an event should be established – whether that’s Twitter, Facebook, Youtube, LinkedIn, Google+ and/or a dedicated blog. Advise of any login information and recheck if anyone is planning to Tweet or blog about the event. Moderating discussion.

Twitter 40

Twitter Social Media Conference Video 40

Bad Pitch Blog

DECEMBER 10, 2009

I recently saw a faintly veiled query that said “This is for a major business Web site; will disclose publication in response to on-target pitches." The right comment on the right blog can have a bigger impact on the bottom line than an uninteresting quote in some shrunken newspaper! Elevated egos have missed the boat.

Report 43

Report Pitching Reputation Twitter 43

Stephen Waddington

AUGUST 27, 2018

This is not the case in the era of the social web and I would argue never has been. The research examined a huge corpus of blog posts and discovered that relationships are formed at a nexus in values. Distribution is effected by web crawlers and search engines."

Communications 60

Communications Analysis Web Handbook 60

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post. Then there’s the content explosion.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. We consider there to be five media types in general, print, TV, radio, web, and social media. No kidding!

Storytelling 87

Storytelling Measurement Ethics Web 87

MaccaPR

OCTOBER 2, 2014

Part 1 of a 2-part Special Blog Post. The good news : Most of these moribund YouTube channels could be easily transformed from dusty video archives into healthy sales lead generators, vigorous customer engagement machines, lively web traffic referral drivers, and, more than anything, SEO magnets to heighten visibility for a company in search.

YouTube 54

YouTube Video Web SEO 54

Waxing UnLyrical

NOVEMBER 18, 2010

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g., votes, comments, inbound links) and web analytics data (e.g. stories, blog posts, etc.). Shall We Tweet?

Measurement 80

Measurement Publicity Analysis Tools 80

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. . — Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

OCTOBER 7, 2014

Part 2 of a 2-part Special Blog Post: See Part 1 Here. The Cures: As the geo boundary-less nature of the web turns virtually every company – mais oui , even yours! -- into an business with global reach, many YouTube channels are publishing videos in multiple languages. Confusion reigns. A new Tower of Babel is erected.

YouTube 61

YouTube Video SEO Trade Shows 61

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Say Cheese, You’re An Ad! That means that I’ve been mulling over this a lot – a LOT!

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 21, 2010

Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. Suffice it to say that if you’re trying to make sense of web analytics, this is a great place for you to start. My letter to the C-Suite , by John Lovett over at Web Analytics Demystified.

Measurement 47

Measurement Analytics Conference Web 47

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

FEBRUARY 6, 2020

events, workshops, accreditation program, blog) help agencies take their performance to the next level. Sara, also at Drift, generates demand through web, email, and chatbots as a growth marketer. He was also instrumental to HubSpot’s growth as its Chief Product Officer from 2011 to 2014. Today, their suite of resources (i.e.

Marketing 74

Marketing Conference Content Marketing Agency 74

Waxing UnLyrical

DECEMBER 12, 2010

It’s not that there’s been a lack of interesting posts in my Reader, or that I’ve seen on Twitter, Facebook or the web. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe?

Writing 60

Writing Measurement Tourism Twitter 60