ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post. Then there’s the content explosion.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

The Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. 7 percent – other.

Measurement 100

Measurement Analytics Google Social Media 100

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? “Crisis Communications and Social Media: The Game Just Got Tougher.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

APRIL 18, 2011

My first reaction was to check if the institution’s blog—the piece I manage—was still up. The blog is set up on a server separate from the institution’s homepage, a precautionary measure that was implemented so that if the blog was ever hacked, the University website would be protected. The blog was also useful.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

Stephen Waddington

AUGUST 27, 2018

This is not the case in the era of the social web and I would argue never has been. The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders. Distribution is effected by web crawlers and search engines." we continue to do research on the theory.

Communications 60

Communications Analysis Web Handbook 60

PR Job Coach

NOVEMBER 1, 2011

Effectively managing your career in the economy of 2011 is a vastly different world than it was just a few short years ago. If you have a passion, blog!!! If you want to be recognized for something and develop a following, blogging can be a useful device. In fact, if you have a passion, blogging is a natural.

Google 148

Google Web LinkedIn Facebook 148

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. The quarterly data published by social media platforms tells the story. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. Learn more: press release , blog post. Onclusive has raised $21.4

Industry 87

Industry Media Technology Employee 87

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. And that’s just the beginning.

Community 82

Community Publicity Web Social Media 82

MaccaPR

OCTOBER 7, 2014

Part 2 of a 2-part Special Blog Post: See Part 1 Here. The Cures: As the geo boundary-less nature of the web turns virtually every company – mais oui , even yours! -- into an business with global reach, many YouTube channels are publishing videos in multiple languages. Confusion reigns. A new Tower of Babel is erected.

YouTube 61

YouTube Video SEO Trade Shows 61

Waxing UnLyrical

FEBRUARY 1, 2011

Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Jim is a total web analytics guru, and I’m stoked that he’s making time in his busy schedule for our chat. » pr-media-blog.co.uk says: February 2, 2011 at 10:50 am [.]

Measurement 77

Measurement Publicity Web Analytics 77

Doctor Spin

APRIL 7, 2023

Some prefer to work independently, leveraging social media and other digital platforms to share their message. No matter if this arena is a private Facebook group or a privately hosted web forum, it’s essential that these latent activists feel safe to explore arguments, exchange information, and discuss strategies and activities.

Strategy 52

Strategy Groups Resources Wikipedia 52

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Were they paid?

Measurement 60

Measurement Social Media Tourism Twitter 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Waxing UnLyrical

JULY 31, 2011

We are more than halfway through 2011. And they run the gamut from web changes to sound bite addiction to, yes, social media “heresy.&#. Why: Shakirah is one of the best writers I’ve come across in a long time (which is why I love that she’s part of the WUL blogging team). Where did it go?

Web 50

Web Social Media Strategy Blogging 50

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101

Google Nonprofit Engineering SEO 101

MaccaPR

OCTOBER 2, 2014

Part 1 of a 2-part Special Blog Post. The good news : Most of these moribund YouTube channels could be easily transformed from dusty video archives into healthy sales lead generators, vigorous customer engagement machines, lively web traffic referral drivers, and, more than anything, SEO magnets to heighten visibility for a company in search.

YouTube 54

YouTube Video Web SEO 54

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? Earlier this week, there was a great guest post over at Spin Sucks on how long or short blog posts should be.

Blogging 47

Blogging Measurement Facebook Twitter 47

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Social media is the obvious one as well.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

AUGUST 22, 2010

The Chuckle-icious Seven If you’re looking for some great blog posts for when you need a chuckle, here they are: 1. Why: when social media “gurus&# – or any “gurus,&# for that matter – are self-deprecatingly stumbling over themselves all over the social Web, just point them to this.

Twitter 68

Twitter Facebook Measurement Blogging 68

PR 20/20

FEBRUARY 6, 2020

The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. events, workshops, accreditation program, blog) help agencies take their performance to the next level. Start listening: Podcast website. Apple Podcasts. Breaking Brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. You can set up your own blog. So of course I checked it out. That’s really nice.

Facebook 108

Facebook Twitter Blogging Social Media 108

PR Conversations

AUGUST 9, 2011

Linkages between all online media used to communicate about an event should be established – whether that’s Twitter, Facebook, Youtube, LinkedIn, Google+ and/or a dedicated blog. If standard or social media releases are being prepared – then details of all the online assets can be included. Capturing Tweets.

Twitter 40

Twitter Social Media Conference Video 40

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements. Draft social media updates.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

JANUARY 11, 2012

So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. The very first tweetathon we held was on June 13, 2011. Photo of me and my Blue Key courtesy Razoo. Background. 12 tips on planning and running a successful tweetathon.

Twitter 107

Twitter Analytics Community Facebook 107

Masters in Communications

FEBRUARY 12, 2022

Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. of households in the US-owned at least one television set in 2011. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. We consider there to be five media types in general, print, TV, radio, web, and social media.

Storytelling 87

Storytelling Measurement Ethics Web 87

Waxing UnLyrical

NOVEMBER 18, 2010

Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? You can see more about this in the Facebook video on the subject (and I thought it was interesting that there’s no way you can embed this in a blog post, but whatever…) Hmm.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 21, 2010

Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. Suffice it to say that if you’re trying to make sense of web analytics, this is a great place for you to start. My letter to the C-Suite , by John Lovett over at Web Analytics Demystified.

Measurement 47

Measurement Analytics Conference Web 47