Bianchi Biz Blog

OCTOBER 9, 2023

After about six years of covering town council and school board meetings, local business and sports, I accepted a position at Transport Topics in 2011 and relocated to the greater Washington, D.C. I often receive pitches that make it painfully clear that the PR agent has little to no understanding of Transport Topics or its readers.

Transportation 99

Transportation Meeting Newspapers Media 99

Landis PR

APRIL 4, 2022

was honored by PRSA San Francisco with two “ Foggies :” Small Agency of the Year and Campaign of the Year. Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. The technique is newsjacking. Baby wearing crotchet crown.

Case Study 52

Case Study Television Video Travel 52

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Learn more: press release , Media Post.

Industry 85

Industry Media Technology Employee 85

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. In senior roles media relations and campaigns are equal second (48%).

Government 103

Government Education Print Ethics 103

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. When Craig Pearce asked me to contribute to his Public Relations 2011: Issues, Insights and Ideas free e-report, I knew this was a tremendous opportunity to define the role of the public relations specialist, at least as I saw it.

Construction 40

Construction Internal International SEO 40

Journalistics

JANUARY 24, 2016

When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

Scott Public Relations

AUGUST 27, 2019

Even after the official Fairness Doctrine was retired in 2011, many journalists continue to subscribe to the fairness idea. Not every debate can have two equally valid sides, and by giving equal attention to both sides of a discussion, the impression can be given that both sides are equally valid, even when one is clearly correct.

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

AUGUST 27, 2019

Even after the official Fairness Doctrine was retired in 2011, many journalists continue to subscribe to the fairness idea. Not every debate can have two equally valid sides, and by giving equal attention to both sides of a discussion, the impression can be given that both sides are equally valid, even when one is clearly correct.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Journalistics

JANUARY 24, 2016

When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations. How is this relevant?

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

DECEMBER 14, 2010

In between media calls and writing press-releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? It doesnt help build any meaningful media relations if you keep pitching every single minutia from a clients company.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

OCTOBER 27, 2020

It endeared the brand name to a generation of reporters, who like the rest of us at the time, were trying to figure out social media. The news media wasn’t the only audience to notice Muck Rack. The company kept hearing from PR people that they were using the site to identify and pitch media.

Pitching 85

Pitching Media System Tools 85

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Bianchi Biz Blog

JANUARY 19, 2023

I was there when Ford became the first major manufacturer to debut a production car at CES, rolling out the Focus Electric in 2011. And later he wrote: “I’ve been attending CES since 2006. Despite that, I’ve never walked away from a Vegas show so excited about the automotive future.”

Automotive 82

Automotive Transportation Technology System 82

Waxing UnLyrical

NOVEMBER 24, 2010

One of the most high profile WOM agencies globally is an outfit called 1000heads. Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? Will WOM become an integral part of an increasingly integrated communications offering from all agencies?

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

DECEMBER 30, 2016

. #5: Different: Escaping the Competitive Herd by Youngme Moon (2011) £11.99. I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5 Youngme is chair of the MBA program at Harvard Business School. years ago.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

SEPTEMBER 14, 2010

If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. It is communications, it does include social media and traditional media relations.

Facebook 106

Facebook Twitter Education Industry 106

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

The ability to communicate complex messages through compelling and relevant stories remains a fundamental value of public relations. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions.

Publicity 164

Publicity Ethics Data Community 164