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BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Bianchi Biz Blog

The post BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012) appeared first on Bianchi PR. BPR’s Top 25 PR Projects is a biweekly profile highlighting some of our favorite client projects, as we commemorate Bianchi PR’s 25 th year in business.

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What is Newsjacking?

ImPRessions - Crenshaw Communications

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. So what is newsjacking? What makes it so important that we would write about it so often? And why should PR professionals care about it?

Ethics 182
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In 2011 The PR World Puffs Up Its Chest

Bad Pitch Blog

The upshot of this We The Media paradigm is that as The New York Times shrinks to matchbook size, anyone with tech capabilities can deliver stories, unfiltered, to whoever wants them -- a sure threat to the erstwhile big guys, and one with significant implications for those of us who practice what used to be called "media relations."

Pitching 109
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Can You Pass The Social Media Relations Quiz?

Bad Pitch Blog

But I''ve edited it a bit to better reflect 2011. Study up on current events…news is media relations jet fuel. Well as the definition of a media outlet morphs, so must our approach to engaging with them. Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday.

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Tracing the measurement origins of PESO

PR Conversations

There were many other iterations of the overlapping, multi-media concept – such as the Edelman Media Clover Leaf launched in 2011 and later developed into the Edelman Cloverleaf.

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2 Enduring Strategies for These Content-Saturated Times

PRSay

2011 — Facebook follower numbers seemed to grow on their own. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Strategy 130
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Competence, growing pains, and talent turmoil highlighted by CIPR report

Stephen Waddington

The list of activities most commonly undertaken by public relations practitioners include: copywriting and editing (82%); campaign management (69%); strategic planning (68%); media relations (64%); and community and stakeholder relations (54%).

Report 97