Sword and the Script

NOVEMBER 12, 2016

Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” A buyer persona needs to be based on what you learn in interviews with buyers. She recommends, spending “a few hours a month interviewing recent buyers.”. Bold emphasis added ].

B2B 115

B2B Marketing How To Survey 115

Maxim Behar

FEBRUARY 15, 2024

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. A case demonstrating that mindset was the 2010 meeting of the International Press Institute in Bratislava, Slovakia. What followed was a tsunami of anger on behalf of many press professionals.

Newspapers 59

Newspapers Print Media Social Media 59

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. 3 Ways PR and HR can Team up to Attract Talent.

Resources 77

Resources Creativity Publicity Local 77

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. “While I had been following the Minnesota Public Relations Blog since close to the beginning, I started volunteering as a contributing editor in 2010 when Ryan and I were colleagues at Risdall McKinney Public Relations. Over those 15+ years, he published 5,638 blog posts! job postings.

Blogging 78

Blogging Agency Community Local 78

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

NOVEMBER 22, 2010

But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations. At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g. Lindy : Exactly.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

JANUARY 20, 2012

Inside PR did an interview with me when I was at the PRSA International Conference last year, and it’s finally up, in case you’d like to have a listen. If you remember, Alan was a guest in 2010 , and his return to #measurePR is long overdue! You can’t win ‘em all. See you then? MeasurePR Enters 2012.

Analytics 56

Analytics Google Measurement Web 56

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. But if you have a good system going internally, then being social, as opposed to simply going social, is a very smart business strategy. Who’s in customer service?

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

SEPTEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Time and Space September 26th, 2010 Tweet Time, space, and how we inhabit the two have been a bit on my mind lately. Image: Brisbane Falling via Flickr , CC 2.0 Glad thats over with.

Measurement 40

Measurement Tourism Creativity Blogging 40

PR Conversations

JULY 5, 2016

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. historyofpr/files/2010/03/EPRHN-Archive-Record-2nd-edition-March-2014.pdf. historyofpr/ipra-archive/. and Macnamara, J.

Ethics 40

Ethics Meeting Software Policies 40

Waxing UnLyrical

DECEMBER 16, 2010

It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Talking The Social Media Walk | Waxing UnLyrical -- Topsy.com says: December 16, 2010 at 7:04 am [.]

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. I’m still working to properly engage our internal audience.

Blogging 68

Blogging How To Print Facebook 68

Stuart Bruce

DECEMBER 29, 2014

She’s also a brilliant example of how in the UK you can forge a successful international public relations career without resorting to living and working in London. Robert deserves an honour because of his selfless, unflagging work and campaigning to get a fair deal for interns in public relations.

Ethics 96

Ethics Local Blogging Internal 96

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. If your first job out of school is at a small (PR) agency, you might get a lot of opportunities you wouldn’t have found at a larger agency. Are you taking full advantage of them? Glad thats over with.

Facebook 63

Facebook Twitter Measurement Blogging 63

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course.

Fashion 255

Fashion Reputation Social Media Brand 255

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? But sass, chutzpah and gumption? What a disappointment.

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. Yes, really! I was flying Virgin America , and couldn’t let the several-thousand-mile-high wifi go to waste. Glad thats over with.

How To 64

How To Twitter Facebook Writing 64

Mark My Words

AUGUST 2, 2021

By 2010, when Depp commanded $55 million for Alice in Wonderland, he was one of Hollywood’s highest-paid actors. He’d had flops with The Tourist (2010), Dark Shadows (2012) and The Lone Ranger (2013). It was a move international media law specialist Mark Stephens, of firm Howard Kennedy, describes as ‘self-immolation’.

Film 60

Film Reputation Writing Instagram 60

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. My Love/Hate Relationship With Automated Media Measurement | Beyond says: November 18, 2010 at 1:48 pm [.]

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement? pts Settings.

Measurement 71

Measurement Conference Tourism Blogging 71

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? – complete interview with ATTFPR.

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

DECEMBER 26, 2011

I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. But probably the time that I did the most interviewing was at my last job. So I forwarded the application to HR and, in due time, we called this person in for an interview.

Interviews 63

Interviews Creativity Course Energy 63

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). The goal was to find a better way to share the University of Regina ’s story. It was a great idea!

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Interviews Twitter 111

PR Conversations

OCTOBER 9, 2015

As a result, crisis communication becomes international” That’s what interested me, because although such major disasters are relatively rare, it is now possible for a single social media update (Tweet, photograph or video) to cause a global crisis for any organisation.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How and where can your consumer touch your brand? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Travel 79

Travel Case Study Creativity Advertising 79

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Even as the company publicly denied its opioids were addictive, its officers acknowledged the issues internally and at one point even designed a plan to profit off addiction treatment. Several family members are known as international art patrons and generous enough museum donors to have an entire wing of the Met named after then.

Real Estate 156

Real Estate Reputation System Sports 156

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Today, a regional story can be seen by international audiences. says: September 15, 2010 at 3:39 pm [.]

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

JANUARY 20, 2011

I am certainly enjoying the blue skies and getting to grips with helping the great team here build their digital unit as well as launch our expansion into North Africa. And you take responsibility for your comments - just as this is my blog, those are your comments, not mine. Glad thats over with.

Social Media 60

Social Media Media Twitter Measurement 60

Sword and the Script

FEBRUARY 4, 2020

A study by PRWeb in 2010 showed multimedia improved metrics like time-on-page by nearly 30 seconds, which is a lifetime on the web. Interviews and speaking opportunities “had the second-highest response rate of any other topics on OnePitch at nearly 16%.”. 9) OnePitch analyzes 1,000 pitches for trends.

Software 102

Software Analysis Data Tools 102