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The Top 10 Books of 2016 (According to Zude)

ZudePR

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books.

Writing 84
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. A company can set itself apart by speaking in a distinct brand voice. Write the book on it. There are some PR tactics that can help. Have a distinct voice.

Brand 196
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Use “Smartcuts” to Build Your Business and Improve the World

Polaris

In this book, Snow identifies 9 principles to help explain how some of today’s most successful innovators—comedians, business people, designers, inventors, athletes and more—are able to use less effort to achieve much more. After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired.

Airlines 100
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Patagonia —Patagonia is an outdoor clothing and gear company known for its sustainability and social responsibility commitment. … Continue reading Trader Joe’s.

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What We Can Learn From World Cup PR Disasters

Critical Mention

However, the English referee paid a high price for his three yellow-card blunder in the Australia versus Croatia game in which he booked Croatian defender Josip Simunic three times, instead of the required two yellow card rule to be sent off. The referee eventually made waves when he released his book in 2007. Qatar bribes.

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How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

He writes that social science suggests buyers are motivated by goals in the pursuit of choice: “In the world of traditional marketing and sales, much of the focus has been on attempting to understand the “buying process”, or of late, the “buyer’s journey.” These multiple contextual situations result in multiple buying paths and decisions.

B2B 115