Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Six great resources and ideas for finding keywords to write about.

Blogging 111

Blogging SEO Web Google 111

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! Wanna Subscribe? Shall We Tweet?

Social Media 58

Social Media Customer Service Media Tourism 58

Deirdre Breakenridge

OCTOBER 20, 2015

Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications.

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Here’s a Q&A.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

AUGUST 25, 2010

Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. Evernote I still like and use Delicious to bookmark stuff I come across on the Interwebs, but I find myself increasingly using Evernote because of the little notes I can write to myself.

Tools 100

Tools Google Twitter Facebook 100

Bad Pitch Blog

MARCH 19, 2010

Off Target: Chris started pitching me in December of 2009. I write about public relations, marketing, social media, media relations and the various circles with which they overlap. If you''re comfortable using e-mail marketing software for public relations efforts, you should be comfortable with being categorized as SPAM.

Pitching 43

Pitching Blogging Customer Service Software 43