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How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]

Sword and the Script

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

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Instagram pods indicative of 10-year social media trend

Communications Conversations

Like my friend Sarah Ziehr said on Facebook, if there was an “eye roll” emoji, I would have used it when I saw this post on Hubspot’s blog last week. It’s a concept almost as old as social media itself. Let’s take a look back at social media history for a moment. Not at all.

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What’s Trending for 2023?

PRSay

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Despite these challenges, communications professionals may want to reevaluate how they use Twitter. Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box.

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Should we be de-prioritizing engagements in 2022?

Communications Conversations

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. Facebook posts would have hundreds of comments with active conversations happening in the threads. Brands focused on using social to sell.

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Social Media Rock Stars: Toro’s Christian Plewacki

Communications Conversations

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

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The Evolution of our Social Media Team

Waxing UnLyrical

The use of social media at our university is evolving. There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. A few emails later, the University of Regina Social Media Users Group (URSMUG) was born. It doesn’t make sense.

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Talking The Social Media Walk

Waxing UnLyrical

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.