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Singles’ Day on Chinese Social Media

Flack's Revenge

It was launched by Alibaba in 2009 to promote their Tmall online shopping mall and encourage single people to shop for themselves and celebrate their lives. Last year, JD.com developed a partnership with Tencent Group , China’s largest social media company, to attract consumers through Tencent’s popular social media platforms WeChat and QQ.

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How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]

Sword and the Script

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

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Instagram pods indicative of 10-year social media trend

Communications Conversations

Like my friend Sarah Ziehr said on Facebook, if there was an “eye roll” emoji, I would have used it when I saw this post on Hubspot’s blog last week. It’s a concept almost as old as social media itself. Let’s take a look back at social media history for a moment. Not at all.

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Should we be de-prioritizing engagements in 2022?

Communications Conversations

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. Facebook posts would have hundreds of comments with active conversations happening in the threads. Brands focused on using social to sell.

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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

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Social Media Rock Stars: Toro’s Christian Plewacki

Communications Conversations

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

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What’s Trending for 2023?

PRSay

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Pay attention to top users and keep them engaged on these social media platforms. Most agencies know nonprofit organizations that could benefit from some initial pro-bono PR or social media assistance.

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