wiredPRworks

FEBRUARY 14, 2022

As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value. About Barbara Rozgonyi CEO, CoryWest Media.

Social Media 52

Social Media Trends B2C Media 52

Stern + Associates

NOVEMBER 2, 2023

A member of the team that built one of Procter & Gamble’s first consumer websites, he joined Google in 2006, becoming the tech giant’s Vice President of U.S. Sales & Service.

Marketing 62

Marketing Privacy Training Strategy 62

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Scottish / Irish / Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Strategy 52

Strategy Training Insurance Insurance 52

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. About Spin Sucks. Its mission? To change the perception or PR.

Community 148

Community Big Data Media Resources 148

wiredPRworks

APRIL 20, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Brand: based on personality, driven by reputation. Monitoring: Tune into buzz about your brand and the competition. Define: what Facebook means to your brand.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

wiredPRworks

MAY 18, 2022

His fourth book, Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything ! With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Small Business 52

Small Business Social Media Radio Media 52

Critical Mention

JUNE 12, 2018

Takeaway : Coach Scolari demonstrated leadership by taking ownership for the loss, offering a quick and concise response, and tried to win back the public by asking for forgiveness and offering a sincere apology. Admitting flaws in decision-making or any mistake for that matter is essential to rebuilding your brand after a PR disaster.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Cision

JUNE 22, 2015

Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 For brands this means that the 1 to 3 percent reach you enjoy on Facebook is probably quite a bit higher on Instagram. 07 percent). 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

Waxing UnLyrical

JANUARY 31, 2013

It was through my love of music that I discovered my passion for branding, public relations, and social media. Image: courtesy and used with permission from Maura Lafferty from the 2006 Sigma Alpha Iota National Convention in Orlando, Fla. Did you come to your career in a tangential fashion? Do share, I’d love to know.

System 93

System Fashion Travel Community 93

PRSay

OCTOBER 21, 2022

From 2006–2014, Taylor Swift released albums on a consistent two-year cycle. Waiting to release your news gives you time to regroup, while also sparking curiosity around what your brand will do next. The lesson: To capture people’s interest, try something unexpected. Take a breath and revisit. Don’t get discouraged; get creative.

Strategy 157

Strategy How To Video Reputation 157

PR in High Definition

MAY 31, 2022

As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s. Leadership and reputation. Jeffries was known for his bold ideas and commitment to the brand.

Reputation 62

Reputation Policies Leadership Company 62

Communications Conversations

OCTOBER 18, 2016

She now has former students who are ascending to leadership roles with large agencies and companies across town (too many to mention, really). Now, he’s leading a new agency brand named “Creation.” Betsy Andersen, professor, University of Minnesota. Aaron Pearson, executive vice president, Creation.

Agency 60

Agency Groups Public Affairs B2B 60

Contently - Strategy

FEBRUARY 8, 2022

Targeted advertising began the following year, but it wasn’t until 2006 that social media platforms, suddenly privy to unthinkable datasets, pushed targeted ads into the mainstream. AppsFlyer EMEA and LATAM general manager Gal Ekstein says data collection is critical, but brands also need to go further.

Advertising 138

Advertising Advertising Privacy Apparel 138

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. It’s still essential to be able to communicate your value proposition and brand differentiation very succinctly. Plus, as technology has made it easier to produce and distribute brand messages, it’s also made them easier to ignore.

Marketing 62

Marketing B2B Print Technology 62

ZudePR

MAY 31, 2015

“I could envision the benefits, as a Canadian and a female (the outsized-represented gender in the PR industry workforce, but under-represented and appreciated in terms of formal senior roles, both in-house and agency, as well as thought leadership) in joining this initiative at the front end. In fact, it would SUCK to win every client.

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. What we crave is for brands to take responsibility. There was nothing remotely authentic in Thomas Cook ’s eventual pay out to the parents of two children poisoned by a faulty boiler at one of its Greek resorts in 2006. In 2015 we all loved authenticity, right? Forget authenticity.

Journalism 60

Journalism Wikipedia Film Interviews 60

PR Conversations

MARCH 19, 2015

For P&G it was the bacon brand related to the “healthy eating lifestyle” of the American middle class family; another example was American Tobacco, with women’s rights expressed through the “liberty” made implicit by images of females smoking in public. .”

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

For P&G it was the bacon brand related to the “healthy eating lifestyle” of the American middle class family; another example was American Tobacco, with women’s rights expressed through the “liberty” made implicit by images of females smoking in public. .”

System 40

System Construction Public Affairs Publicity 40

Mark My Words

JUNE 20, 2019

From the first day of this leadership election the leading political journalists of the day have been saying the same two things. Will Johnson lose the leadership election isn’t the real question – the question is can he? Is he really the best ambassador for ‘Brand Britain’? But how can this be?

Brand 68

Brand Branding Journalism Leadership 68