PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 95

Brand Branding Instagram Storytelling 95

ImPRessions - Crenshaw Communications

MARCH 7, 2018

His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. Bernays and his client saw an untapped market. 21 st Century Social Marketing. Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment?

Corporate 189

Corporate Newspapers Government Company 189

Shift Communications

APRIL 29, 2019

There are many good reasons to work with a high-profile ambassador, given their track record of increasing brand awareness; defining a brand image; and, ultimately, driving product sales. Nike regularly takes calculated risks with its ambassadors, because the sheer strength of its brand puts the company in a class of its own.

Sports 121

Sports Retail Consumer Examples 121

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. Phineas Taylor (P.T.) Risk management. 3 Chryssochoou, X. Berkowitz (Ed.),

Publicity 52

Publicity eBook Ethics Resources 52

Karen Freberg

JULY 3, 2021

allowed student-athletes to be able to market and have ownership control over their name, image, and likeness (otherwise known as NIL) while they are in college. I am very grateful for this experience and I was thinking what brands and partnerships would I want if NIL was available when I was a student-athlete.

Analysis 80

Analysis Case Study Brand Branding 80

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing. Audit: review marketing and business activities, objectives and goals.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

JANUARY 29, 2016

There is a golden rule in PR that a brand should make a PR hit happen almost at every possible turn. You never want to be the brand representative that drops the ball and lets a broadcast or radio opportunity fall through the cracks giving it directly to your competitors. and 11:00 p.m. Nothing could stick. Trump was #winning.

Radio 120

Radio Journalism Interviews Crisis 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Mindful Marketing

AUGUST 15, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Have you ever felt self-conscious about your weight? Marketers increasingly seek to affirm all physiques but is their support of body positivity delivering an unhealthy message? ” 2.

Pinterest 99

Pinterest Advertising Advertising Exercises 99

MaccaPR

MARCH 24, 2016

Expanding upon our previous MaccaPR Q&A exploring how marketers can launch campaigns that champion social issues, we continue the discussion with former General Mills CMO Mark Addicks. Here, we share more of Mark's insights from our IABC/Maccabee event, “Can Your Brand Save the World?” So girls that age are vulnerable.

Brand 48

Brand Branding Local YouTube 48

The Hoffman Agency

FEBRUARY 28, 2020

When looking at the ‘rebirth’ plot, there are few better business examples of a brand being forced to change (in this example due to its financial situation), and become better as a result. The arrival in 2004 of Jorgen Vig Knudstorp, an ex-McKinsey consultant, was the catalyst to a complete reversal of fortunes. Too many bricks?

Retail 36

Retail Print Financial Examples 36

5W PR

OCTOBER 22, 2018

Duration: 2004-present. Co-opting the red dress icon of The Heart Truth, Go Red For Women launched in 2004 to target women for education on stroke and heart disease. As a result, some 293 lives have been saved every day since 2004. Duration: 2004-present. Go Red For Women. Client: American Heart Association.

Engineering 22

Engineering Education Retail YouTube 22

Sword and the Script

JUNE 7, 2022

On one hand, dealmaking has brought sizable new competitors to the market. On the other hand, I also see an M&A, that looks to me, whether intended or perceived like it’s removing competitors from the market. million over five venture rounds since 2004. I’m open to being proven wrong. “The Critical Mention vs. TVEyes.

Software 85

Software Internal International Pitching 85

Mindful Marketing

NOVEMBER 30, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Remember when teenagers would rush from high school so they could light a cigarette? For those who find a way to purchase e-cigarettes, there are plenty of choices-- over 460 different brands are competing for consumers. Take Tide Pods.

Chemicals 50

Chemicals Viral Consumer Study 50

PR Conversations

OCTOBER 28, 2014

At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. No other than WPP’s Sir Martin Sorrell—arguably the world’s most successful marketing services entrepreneur—said so, too, in the October UK edition of PR Week.

Leadership 111

Leadership Publicity Government Journalism 111

PRSay

SEPTEMBER 29, 2016

For the first 15 years, I managed a wide variety of accounts for leading consumer brands and organizations in the sports and lifestyle space. Since 2004, I have been the agency’s Chief Operating Officer and Managing Partner. Can you share more with us about your role at Taylor and what areas you oversee for those you work with?

Sports 60

Sports Social Media Guidelines Agency 60

Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

Facebook 105

Facebook Social Media Media Google 105

Cision

JUNE 29, 2015

Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness. Having a likeable brand can help you avoid crisis. Let them do PR and marketing for you. A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Want more crisis communication tips?

Study 120

Study Writing Facebook Groups 120