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The Essential Components of Your Video Marketing Strategy

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Are you using video as a part of your marketing strategy? Please say yes. But if the answer is no, I’ll still be your friend. Video, my friend, is no longer optional.

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Did the US election kill ethical PR?

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It wasn’t a dream. It really happened! The US presidential election between Donald Trump and Hillary Clinton is in the books, and what a sordid tale of woe it was. I don’t personally know anyone who predicted the outcome with more accuracy than “you know, Trump could win this thing.”

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Future Proof Your Content Marketing Strategy with These 6 Tips

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They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

How to Use eBooks to Grow Your Authority

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If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. An ebook? you may wonder. That doesn’t seem like a guaranteed path to brand authority. But it is.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Authenticity: You Can’t Fake It

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Have you ever heard a story and thought to yourself, “ Some of those details just don’t add up. I can’t put my finger on it, but something just doesn’t feel right… ?”. You can thank your gut instinct for that feeling. It’s like your natural, built-in authenticity meter sounding its alarm.

What You’re Really Paying For When Hiring A Photographer

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“What? 1500.00 to hire a photographer? It’s just a picture. Anyone with a phone can do this. Tell you what, I’m willing to shell out 200 bucks. Better yet, I’ll get my cousin Andrea to take it. She took a photography course a few years back…”.

IWF Montreal

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The post IWF Montreal appeared first on ReimaginePr.com.

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Facebook’s Reactions Are the 6 Stages of a Doomed Relationship.

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Blog Facebook Humour in storytelling infograph

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What Goes in a Content Marketing Plan

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When Kevin Costner razed his cornfield to build a baseball diamond, he didn’t have much of a plan. He had no plan, really. All he had was a voice he’d heard, saying “If you build it, he will come.”

Find your Story; Build your Brand!

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If you’ve struggled to find your story, this is the workshop for you! When: May 16 from 6:30 to 8pm. Where: Verity, 111d Queen Street East, in Toronto. Cost: $20!!!!!! It’s more than 90 per cent off of the usual cost. How: You can purchase at Eventbrite : [link]. Why: Why so inexpensive?

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Rethink FHRITP: Together We Can Make it Mean Something Good

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A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt.

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Help us Make Your Kids the Most Financially Literate in History!!!!!

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The United States if the richest nation in the world but it ranks 14th when it comes to financial literacy! 1/2 of all Canadians are living paycheque to paycheque. What’s worse? 90 per cent of teachers think that kids need financial literacy education — but they’re not getting it and most don’t feel equipped to teach it. Something has to change or the next generation could live difficult lives. We’re regional Emmy Award-winning show creators, writers.

We Had a Fire

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We had a fire: . We didn’t talk too much about it or post it on social media sites. Too many people we love have lost children, so to boo-hoo about stuff seemed somehow wrong.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Sending and Formatting Your Email

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We have a new post from Samantha Quinn who’s knocked our socks off with her great attitude, smarts, and willingness to jump in and problem solve on any and everything.

The Ultimate Brand Video Helper

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Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

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9 Need-to-Know Rebranding Tips

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Rebranding isn’t for the faint at heart. First of all, it takes guts to realize that what you’re currently doing isn’t working, and it takes even more guts to decide to do something about it.

Is PR To Blame When Apathy Reigns? Part 2

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Can PR & Communications Solve Societal Apathy? Written by Everett Martin. Note: Part One of this post can be found here. Does anyone believe that the ALS Ice Bucket Challenge raised millions of dollars due to the disease’s impact on society?

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

CASL — one year on

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RIVER FALLS,WISCONSIN-AUGUST 22,2014: A can of Hormel brand Spam spread. Hormel is an American food company based in Austin,Minnesota. So Canada’s Anti-Spam Law (CASL) went into effect last summer. Since then, the sky hasn’t fallen.

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Here’s How to Use Storytelling to Improve Your Crowdfunding

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Once upon a time isn’t just for fairy tales. If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Nothing is quite as powerful for getting a crowd of investors on board than a persuasive story.

PR Not Working? Here’s Why

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PR explosion as smashed and broken into golden pieces word, depth dimensional background. Please excuse the formatting and other errors in this blog. They will be fixed soon but we needed to publish to be better able to deal with them.PR is part of your brand’s ecosystem.

5 Traits of a Great Origin Story

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“I was a child prodigy and I only got better at it with age” is a really lousy way to start an origin story. It may feel great to say it.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Frederick Ghahramani donating $1,000,000 to Help Repeal Bill C-51

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Please contact susan@reimaginepr.com or cell (416) 568-5974 to arrange an interview or for more information. Entrepreneur Pledges $1,000,000 to Fight Bill C-51. Issues Open Challenge to Stephen Harper.

Facebook’s Doomed “Yay Button”

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Blog meme Reimagine PR social media

The Guru With Ovaries: Be A GLORYHOUND

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If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast. Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day. That said, the harsh truth is that Giant Schnauzers can’t read.

Social Media Marketing for Complete Beginners

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When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that?

Disrupt Yourself (Here’s How)

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PR has changed rapidly in the last couple of years. Here’s what you need to do to stay relevant. Blog infograph PR Advice Reimagine PR

Rhetoric vs Story: The Art of Persuasion

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I’m sure at some point in your life, you were the victim of an unfortunate infomercial.

7 Reasons Why Video Needs to Be in Your PR Plan

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Who can even remember a world without online videos? Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online.

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What Most Brands Get Wrong When Telling Their Story

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Over the years, I’ve fallen in love with a few particularly great brand stories. I’ve even shared some of my favorites right here on the blog. But I’ve also seen my fair share of terrible ones as well.

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Storytelling Techniques: Avoiding the Humble Brag

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Everyone has that one friend or colleague who’s doing really well in life… and constantly tells you about it.

Coming Up with a Voice for Your Brand that Stands Out

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The market is crowded and noisy. If you have any chance of getting heard above the chorus of sameness, you’ve got to find your voice. A brand voice is an essential component to your success, but what is it and why is it so important? Let’s discuss. What is a Brand Voice?

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How to Use Your Blog to Connect with Your Audience

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You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. Making things even more difficult is the possibility that your audience isn’t even aware of you yet. But, that’s okay, because by creating a solid blog strategy, you can find your audience.

Montreal IWF Conference 2017

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The post Montreal IWF Conference 2017 appeared first on ReimaginePr.com.

How to Get Your Brand Noticed in a Crowded Market

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You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand.

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How to Tackle Social Media for Your Business Even When Technology is Not Your Strong Suit

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If you think you can keep your business out of the social media scene, think again. Facebook currently claims 1.09 billion daily active users on average. Instagram boasts 400 million users; Twitter comes in at 320 million.