Expert insights. Personalized for you.
Your project is your child. And like every parent, you think it’s special, and that everyone should love it like you do. Including media. The hard reality is, media will never love your “baby” like you do. In fact, they can barely stand most other people’s children. They spend their lives forced to look at baby pictures (pitches) of people they don’t know or worse, can’t stand. Is it a wonder they’re known as a grumpy lot? MORE
If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. An ebook? you may wonder. That doesn’t seem like a guaranteed path to brand authority. But it is. MORE
My inbox and my patience had reached capacity. A plethora of irrelevant unsolicited press releases sent by publicists were landing in my primary folder. MORE
We have a new post from Samantha Quinn who’s knocked our socks off with her great attitude, smarts, and willingness to jump in and problem solve on any and everything. MORE
RIVER FALLS,WISCONSIN-AUGUST 22,2014: A can of Hormel brand Spam spread. Hormel is an American food company based in Austin,Minnesota. So Canada’s Anti-Spam Law (CASL) went into effect last summer. Since then, the sky hasn’t fallen. MORE
They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? MORE
Wes Moore: Wes Moore was a troubled youth whose father dropped dead in front of him when he was 4 years old. It was the 80’s in the Bronx , where drugs were plentiful and relations between police and the Black community were further complicated all too easy to access guns. MORE
The post IWF Montreal appeared first on ReimaginePr.com. MORE
“I was a child prodigy and I only got better at it with age” is a really lousy way to start an origin story. It may feel great to say it. MORE
A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt. MORE
My best friend used to own a flower shop. Every Valentine’s Day, I’d take the day off and go in and help her deal with ridiculously panicked men who had forgotten to plan their grand romantic gesture. MORE
If you know how to speak you should consider doing it publicly. Not only do you get to be the centre of attention but you can make obscene gobs of money doing it. And it’s not hard if you can do these two simple things. Pick a topic. Overcome your fear of speaking in public. Okay, let’s start with the easier of the two. Finding a topic. If you’re going to speak in public, you’ll have to talk about something. But fret not. Finding ideas is easy peasy. MORE
Can PR & Communications Solve Societal Apathy? Written by Everett Martin. Note: Part One of this post can be found here. Does anyone believe that the ALS Ice Bucket Challenge raised millions of dollars due to the disease’s impact on society? MORE
Depending on where you get your news from, you’re either constantly bombarded with information about the Trans-Pacific Partnership (TPP) agreement, or you have absolutely no idea what we’re talking about. MORE
Have you ever tried to sell your home? Remember just how much decluttering you had to do? You had to do that because people need to put themselves inside your home. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities. MORE
It wasn’t a dream. It really happened! The US presidential election between Donald Trump and Hillary Clinton is in the books, and what a sordid tale of woe it was. I don’t personally know anyone who predicted the outcome with more accuracy than “you know, Trump could win this thing.” MORE
Can you believe it? Gravity CEO Dan Price was spending time with a friend who talked about how hard it was to make rent on what she was being paid. In that moment, Income Inequality became a very real thing for him. He realized he was part of the problem. MORE
The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. MORE
When Kevin Costner razed his cornfield to build a baseball diamond, he didn’t have much of a plan. He had no plan, really. All he had was a voice he’d heard, saying “If you build it, he will come.” MORE
Legendary talk show host David Letterman was struck by how long it took Farah Fawcett to have her hair done when she was a guest on his show (four hours!). So he asked her during his interview to describe her daily hair regimen. MORE
[link]. There’s no denying the power of SEO or search engine optimization. Unfamiliar? It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. The sites which just always seem to be at the top of page one aren’t there by accident. MORE
“It’s nothing personal, it’s just business.” ” It’s worth noting that the phrase was coined by mob accountant Otto Berman. By age 15, Berman had been charged with rape. He subsequently met his death at the hands of Lucky Luciano in a hail of bullets. MORE
If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast. Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day. That said, the harsh truth is that Giant Schnauzers can’t read. MORE
Please contact susan@reimaginepr.com or cell (416) 568-5974 to arrange an interview or for more information. Entrepreneur Pledges $1,000,000 to Fight Bill C-51. Issues Open Challenge to Stephen Harper. MORE
I get to sit on both sides of the media kit divide. I develop them for clients. And I receive them from organizations hoping for coverage in our blog. When we take a company on, we assess what materials they have. They’re often not what they need to be. MORE
Have you ever heard a story and thought to yourself, “ Some of those details just don’t add up. I can’t put my finger on it, but something just doesn’t feel right… ?”. You can thank your gut instinct for that feeling. It’s like your natural, built-in authenticity meter sounding its alarm. MORE
Facebook ads can be an incredibly effective method of reaching out to customers. Why else would 93% of social media advertisers be using it? However, some of its associated metrics can be misleading. MORE
Are you using video as a part of your marketing strategy? Please say yes. But if the answer is no, I’ll still be your friend. Video, my friend, is no longer optional. MORE
PR explosion as smashed and broken into golden pieces word, depth dimensional background. Please excuse the formatting and other errors in this blog. They will be fixed soon but we needed to publish to be better able to deal with them.PR is part of your brand’s ecosystem. MORE
We had a fire: . We didn’t talk too much about it or post it on social media sites. Too many people we love have lost children, so to boo-hoo about stuff seemed somehow wrong. MORE
So the Rotman School of Management had to pull an assignment from its first year MBA program because the narrative it used to illustrate a problem was unabashedly sexist. In the assignment, a fictional young woman, Elle, was too distracted by sparkly jewelry and designer shoes to put her girly-mind to understanding the compensation packages offered to her by Tiffany and Co. for the job she would soon accept (but only for a time because she has plans to go have babies in the Hamptons!). MORE
The United States if the richest nation in the world but it ranks 14th when it comes to financial literacy! 1/2 of all Canadians are living paycheque to paycheque. What’s worse? 90 per cent of teachers think that kids need financial literacy education — but they’re not getting it and most don’t feel equipped to teach it. Something has to change or the next generation could live difficult lives. We’re regional Emmy Award-winning show creators, writers. MORE
Remember Ebola? Yes, that Ebola, the disease from somewhere in Africa that killed…well, quite a few people in…what were those exact countries, again? Wait, don’t remind me…wasn’t one of them French-speaking? Look, if you can’t remember, don’t worry. You’re in good company. The vast majority of the planet has done the same as you…forgotten. In fact, if you’re like most people, you never paid much attention to Ebola to begin with. MORE
“What? 1500.00 to hire a photographer? It’s just a picture. Anyone with a phone can do this. Tell you what, I’m willing to shell out 200 bucks. Better yet, I’ll get my cousin Andrea to take it. She took a photography course a few years back…”. MORE
You are the hero of your own life. But every hero needs an even bigger hero to champion their cause now and then. Those bigger heroes are called influencers. They’re the people who are decision makers or who can sway large groups of people, or, at least, the people you need to reach. MORE
It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration. Seriously, the sumptuous breakfast is literally designed so you don’t have to stop for lunch. But back to their brand storytelling. Photos. MORE
We were called into a script meeting to fix someone else’s work. It was billed as a brainstorming meeting and it included the senior execs of the production company along with the CEO. What became clear though was the CEO wasn’t looking so much for solutions as he was looking for an audience. Nervous employees laughed at everything he said and anything that he didn’t suggest was met with stony silence or shot down. It was a complete waste of everyone’s time. MORE
ReimaginePR
JULY 25, 2018
[link]. There’s no denying the power of SEO or search engine optimization. Unfamiliar? It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. The sites which just always seem to be at the top of page one aren’t there by accident.
ReimaginePR
OCTOBER 10, 2016
Are you using video as a part of your marketing strategy? Please say yes. But if the answer is no, I’ll still be your friend. Video, my friend, is no longer optional.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ReimaginePR
JULY 11, 2015
PR explosion as smashed and broken into golden pieces word, depth dimensional background. Please excuse the formatting and other errors in this blog. They will be fixed soon but we needed to publish to be better able to deal with them.PR is part of your brand’s ecosystem.
ReimaginePR
APRIL 4, 2015
We had a fire: . We didn’t talk too much about it or post it on social media sites. Too many people we love have lost children, so to boo-hoo about stuff seemed somehow wrong.
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
ReimaginePR
MAY 23, 2015
A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt.
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ReimaginePR
APRIL 21, 2015
If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast. Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day. That said, the harsh truth is that Giant Schnauzers can’t read.
ReimaginePR
JUNE 18, 2015
Can PR & Communications Solve Societal Apathy? Written by Everett Martin. Note: Part One of this post can be found here. Does anyone believe that the ALS Ice Bucket Challenge raised millions of dollars due to the disease’s impact on society?
ReimaginePR
NOVEMBER 29, 2016
It wasn’t a dream. It really happened! The US presidential election between Donald Trump and Hillary Clinton is in the books, and what a sordid tale of woe it was. I don’t personally know anyone who predicted the outcome with more accuracy than “you know, Trump could win this thing.”
ReimaginePR
APRIL 18, 2015
Can you believe it? Gravity CEO Dan Price was spending time with a friend who talked about how hard it was to make rent on what she was being paid. In that moment, Income Inequality became a very real thing for him. He realized he was part of the problem.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
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ReimaginePR
AUGUST 20, 2015
RIVER FALLS,WISCONSIN-AUGUST 22,2014: A can of Hormel brand Spam spread. Hormel is an American food company based in Austin,Minnesota. So Canada’s Anti-Spam Law (CASL) went into effect last summer. Since then, the sky hasn’t fallen.
ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures.
ReimaginePR
SEPTEMBER 26, 2016
They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?
ReimaginePR
OCTOBER 3, 2016
If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. An ebook? you may wonder. That doesn’t seem like a guaranteed path to brand authority. But it is.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
ReimaginePR
SEPTEMBER 21, 2016
Depending on where you get your news from, you’re either constantly bombarded with information about the Trans-Pacific Partnership (TPP) agreement, or you have absolutely no idea what we’re talking about.
ReimaginePR
JULY 10, 2018
Facebook ads can be an incredibly effective method of reaching out to customers. Why else would 93% of social media advertisers be using it? However, some of its associated metrics can be misleading.
ReimaginePR
MARCH 28, 2015
“It’s nothing personal, it’s just business.” ” It’s worth noting that the phrase was coined by mob accountant Otto Berman. By age 15, Berman had been charged with rape. He subsequently met his death at the hands of Lucky Luciano in a hail of bullets.
ReimaginePR
MAY 30, 2015
I get to sit on both sides of the media kit divide. I develop them for clients. And I receive them from organizations hoping for coverage in our blog. When we take a company on, we assess what materials they have. They’re often not what they need to be.
ReimaginePR
MARCH 17, 2015
My inbox and my patience had reached capacity. A plethora of irrelevant unsolicited press releases sent by publicists were landing in my primary folder.
ReimaginePR
OCTOBER 15, 2015
Please contact susan@reimaginepr.com or cell (416) 568-5974 to arrange an interview or for more information. Entrepreneur Pledges $1,000,000 to Fight Bill C-51. Issues Open Challenge to Stephen Harper.
ReimaginePR
MAY 9, 2016
Have you ever heard a story and thought to yourself, “ Some of those details just don’t add up. I can’t put my finger on it, but something just doesn’t feel right… ?”. You can thank your gut instinct for that feeling. It’s like your natural, built-in authenticity meter sounding its alarm.
ReimaginePR
OCTOBER 24, 2015
Legendary talk show host David Letterman was struck by how long it took Farah Fawcett to have her hair done when she was a guest on his show (four hours!). So he asked her during his interview to describe her daily hair regimen.
ReimaginePR
FEBRUARY 20, 2016
“What? 1500.00 to hire a photographer? It’s just a picture. Anyone with a phone can do this. Tell you what, I’m willing to shell out 200 bucks. Better yet, I’ll get my cousin Andrea to take it. She took a photography course a few years back…”.
ReimaginePR
APRIL 11, 2015
Wes Moore: Wes Moore was a troubled youth whose father dropped dead in front of him when he was 4 years old. It was the 80’s in the Bronx , where drugs were plentiful and relations between police and the Black community were further complicated all too easy to access guns.
ReimaginePR
OCTOBER 17, 2015
My best friend used to own a flower shop. Every Valentine’s Day, I’d take the day off and go in and help her deal with ridiculously panicked men who had forgotten to plan their grand romantic gesture.
ReimaginePR
APRIL 30, 2016
When Kevin Costner razed his cornfield to build a baseball diamond, he didn’t have much of a plan. He had no plan, really. All he had was a voice he’d heard, saying “If you build it, he will come.”
ReimaginePR
JUNE 10, 2015
Remember Ebola? Yes, that Ebola, the disease from somewhere in Africa that killed…well, quite a few people in…what were those exact countries, again? Wait, don’t remind me…wasn’t one of them French-speaking? Look, if you can’t remember, don’t worry. You’re in good company. The vast majority of the planet has done the same as you…forgotten. In fact, if you’re like most people, you never paid much attention to Ebola to begin with.
ReimaginePR
JULY 25, 2015
Your project is your child. And like every parent, you think it’s special, and that everyone should love it like you do. Including media. The hard reality is, media will never love your “baby” like you do. In fact, they can barely stand most other people’s children. They spend their lives forced to look at baby pictures (pitches) of people they don’t know or worse, can’t stand. Is it a wonder they’re known as a grumpy lot?
ReimaginePR
MARCH 13, 2015
It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration. Seriously, the sumptuous breakfast is literally designed so you don’t have to stop for lunch. But back to their brand storytelling. Photos.
ReimaginePR
MAY 2, 2015
We were called into a script meeting to fix someone else’s work. It was billed as a brainstorming meeting and it included the senior execs of the production company along with the CEO. What became clear though was the CEO wasn’t looking so much for solutions as he was looking for an audience. Nervous employees laughed at everything he said and anything that he didn’t suggest was met with stony silence or shot down. It was a complete waste of everyone’s time.
ReimaginePR
SEPTEMBER 24, 2015
So these Emmys are coming to live with us! Mike Erskine-Kellie has won a regional Emmy for the show we created and wrote called Scientastic. The show has won two, one for best special or program (youth) and another for its music (Mike wrote the lyrics).
ReimaginePR
JUNE 24, 2015
If you know how to speak you should consider doing it publicly. Not only do you get to be the centre of attention but you can make obscene gobs of money doing it. And it’s not hard if you can do these two simple things. Pick a topic. Overcome your fear of speaking in public. Okay, let’s start with the easier of the two. Finding a topic. If you’re going to speak in public, you’ll have to talk about something. But fret not. Finding ideas is easy peasy.
ReimaginePR
DECEMBER 8, 2014
So the Rotman School of Management had to pull an assignment from its first year MBA program because the narrative it used to illustrate a problem was unabashedly sexist. In the assignment, a fictional young woman, Elle, was too distracted by sparkly jewelry and designer shoes to put her girly-mind to understanding the compensation packages offered to her by Tiffany and Co. for the job she would soon accept (but only for a time because she has plans to go have babies in the Hamptons!).
ReimaginePR
SEPTEMBER 26, 2015
You are the hero of your own life. But every hero needs an even bigger hero to champion their cause now and then. Those bigger heroes are called influencers. They’re the people who are decision makers or who can sway large groups of people, or, at least, the people you need to reach.
ReimaginePR
MARCH 8, 2016
We have a new post from Samantha Quinn who’s knocked our socks off with her great attitude, smarts, and willingness to jump in and problem solve on any and everything.
ReimaginePR
SEPTEMBER 19, 2015
Have you ever tried to sell your home? Remember just how much decluttering you had to do? You had to do that because people need to put themselves inside your home. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities.
ReimaginePR
SEPTEMBER 8, 2016
The United States if the richest nation in the world but it ranks 14th when it comes to financial literacy! 1/2 of all Canadians are living paycheque to paycheque. What’s worse? 90 per cent of teachers think that kids need financial literacy education — but they’re not getting it and most don’t feel equipped to teach it. Something has to change or the next generation could live difficult lives. We’re regional Emmy Award-winning show creators, writers.
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