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The Ultimate Brand Video Helper

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Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

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The Guru With Ovaries: Be A GLORYHOUND

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If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast. Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day. That said, the harsh truth is that Giant Schnauzers can’t read.

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PR Not Working? Here’s Why

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PR explosion as smashed and broken into golden pieces word, depth dimensional background. Please excuse the formatting and other errors in this blog. They will be fixed soon but we needed to publish to be better able to deal with them.PR is part of your brand’s ecosystem.

How to Turn Your Personal Story Into a Compelling Brand

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The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Your Origin Story. Got one? You should.

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Wes Moore: Wes Moore was a troubled youth whose father dropped dead in front of him when he was 4 years old. It was the 80’s in the Bronx , where drugs were plentiful and relations between police and the Black community were further complicated all too easy to access guns.

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Facebook’s Reactions Are the 6 Stages of a Doomed Relationship.

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Blog Facebook Humour in storytelling infograph

What Goes In A Great Media Kit

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Great media coverage can drive key business results but only if you give the media what they need to tell your story. Share this Image On Your Site. Please include attribution to [link] with this graphic. Blog infograph media media kit Reimagine PR

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Is PR To Blame When Apathy Reigns? Part 2

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Can PR & Communications Solve Societal Apathy? Written by Everett Martin. Note: Part One of this post can be found here. Does anyone believe that the ALS Ice Bucket Challenge raised millions of dollars due to the disease’s impact on society?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Frederick Ghahramani donating $1,000,000 to Help Repeal Bill C-51

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Please contact susan@reimaginepr.com or cell (416) 568-5974 to arrange an interview or for more information. Entrepreneur Pledges $1,000,000 to Fight Bill C-51. Issues Open Challenge to Stephen Harper.

Rethink FHRITP: Together We Can Make it Mean Something Good

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A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt.

5 Traits of a Great Origin Story

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“I was a child prodigy and I only got better at it with age” is a really lousy way to start an origin story. It may feel great to say it.

Brand Story We Love: David Peck

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Here’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup. An award winning magician… Ladies and gentlemen, say hello to David Peck of SoChange.

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What You’re Really Paying For When Hiring A Photographer

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“What? 1500.00 to hire a photographer? It’s just a picture. Anyone with a phone can do this. Tell you what, I’m willing to shell out 200 bucks. Better yet, I’ll get my cousin Andrea to take it. She took a photography course a few years back…”.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

8 Tips On How to Succeed at Public Speaking

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If you know how to speak you should consider doing it publicly. Not only do you get to be the centre of attention but you can make obscene gobs of money doing it. And it’s not hard if you can do these two simple things. Pick a topic. Overcome your fear of speaking in public. Okay, let’s start with the easier of the two. Finding a topic. If you’re going to speak in public, you’ll have to talk about something. But fret not. Finding ideas is easy peasy.

What Goes in an Annual PR plan

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Legendary talk show host David Letterman was struck by how long it took Farah Fawcett to have her hair done when she was a guest on his show (four hours!). So he asked her during his interview to describe her daily hair regimen.

Is PR to Blame When Apathy Reigns?

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Remember Ebola? Yes, that Ebola, the disease from somewhere in Africa that killed…well, quite a few people in…what were those exact countries, again? Wait, don’t remind me…wasn’t one of them French-speaking? Look, if you can’t remember, don’t worry. You’re in good company. The vast majority of the planet has done the same as you…forgotten. In fact, if you’re like most people, you never paid much attention to Ebola to begin with.

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What Really Goes on in Frank Giustra’s Plane

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A new book called Clinton Cash by Peter Schweizer throws shade on the Clintons and questions the philanthropic motivations of Canadian billionaire Frank Giustra. Schweizer can’t claim to know what really goes on in Giustra’s jet. He has even admitted he has no proof. But I do.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

The Art of the Ask

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On average, I am asked to donate time to projects and causes about 4 times a week. I usually accept at least one request, which usually takes at least 3 hours out of my week. Some weeks, I’ve donated entirely, because I too have pet causes, ones that I have donated hundreds, probably thousands of hours to over the years. My mother gets an automatic yes. Everyone else not named “my mother” falls into the “maybe” camp.

Sending and Formatting Your Email

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We have a new post from Samantha Quinn who’s knocked our socks off with her great attitude, smarts, and willingness to jump in and problem solve on any and everything.

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What Goes in a PR Tactical Plan

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My best friend used to own a flower shop. Every Valentine’s Day, I’d take the day off and go in and help her deal with ridiculously panicked men who had forgotten to plan their grand romantic gesture.

Rhetoric vs Story: The Art of Persuasion

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I’m sure at some point in your life, you were the victim of an unfortunate infomercial.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Want media coverage? Tell a better story

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Your project is your child. And like every parent, you think it’s special, and that everyone should love it like you do. Including media. The hard reality is, media will never love your “baby” like you do. In fact, they can barely stand most other people’s children. They spend their lives forced to look at baby pictures (pitches) of people they don’t know or worse, can’t stand. Is it a wonder they’re known as a grumpy lot?

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CASL — one year on

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RIVER FALLS,WISCONSIN-AUGUST 22,2014: A can of Hormel brand Spam spread. Hormel is an American food company based in Austin,Minnesota. So Canada’s Anti-Spam Law (CASL) went into effect last summer. Since then, the sky hasn’t fallen.

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Why Your Brand is Stuck in a Rut and What to Do

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We were called into a script meeting to fix someone else’s work. It was billed as a brainstorming meeting and it included the senior execs of the production company along with the CEO. What became clear though was the CEO wasn’t looking so much for solutions as he was looking for an audience. Nervous employees laughed at everything he said and anything that he didn’t suggest was met with stony silence or shot down. It was a complete waste of everyone’s time.

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Laurie the Not So Sorry Tory

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Dear Mr. Hawn, Thank you so much for your heartfelt apology. It meant a lot to hear that you had decided it was time for everyone to move on.

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What Goes in a Great Media Kit

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I get to sit on both sides of the media kit divide. I develop them for clients. And I receive them from organizations hoping for coverage in our blog. When we take a company on, we assess what materials they have. They’re often not what they need to be.

Rotman School of Management’s PR Fail

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So the Rotman School of Management had to pull an assignment from its first year MBA program because the narrative it used to illustrate a problem was unabashedly sexist. In the assignment, a fictional young woman, Elle, was too distracted by sparkly jewelry and designer shoes to put her girly-mind to understanding the compensation packages offered to her by Tiffany and Co. for the job she would soon accept (but only for a time because she has plans to go have babies in the Hamptons!).

Facebook’s Doomed “Yay Button”

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Blog meme Reimagine PR social media

Brand Story to Watch: Bluebird Meadows

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It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration. Seriously, the sumptuous breakfast is literally designed so you don’t have to stop for lunch. But back to their brand storytelling. Photos.

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Well, this is awkward…

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So funny story. Sort of. Has your email inbox felt a little colder over the last oh-sure–let’s-go-with “several” Sundays? We haven’t been there. And we said we would be. Our bad. Especially because one of the most important rules of great content creation is consistency.

Media 74

Rebranding FHRITP: Together We Can Make it Mean Something Good

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A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt.

Stories are your brand’s on button

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Face palm: “It doesn’t work.” ” “Okay,” I said. “I’ll get someone to troubleshoot it with you.” ” “You can try,” said Jonathan. “But I’m not sure there’s any point. It just doesn’t work. And I mean at all. At ALL.” ” It was a 3D Scanner invented by Matter and Form Inc. , a client we were launching.

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Everything You Need to Know About the TPP (But Were Too Scared to Ask)

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Depending on where you get your news from, you’re either constantly bombarded with information about the Trans-Pacific Partnership (TPP) agreement, or you have absolutely no idea what we’re talking about.

Brand Story We Love: United Way of Greater Portland

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Nothing can hold back people determined to make a difference through the power of story. The United Way of Greater Portland gets it. They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good.

We Had a Fire

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We had a fire: . We didn’t talk too much about it or post it on social media sites. Too many people we love have lost children, so to boo-hoo about stuff seemed somehow wrong.