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Most Powerful Free SEO Tools

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[link]. There’s no denying the power of SEO or search engine optimization. Unfamiliar? It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. The sites which just always seem to be at the top of page one aren’t there by accident.

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3 Facebook Ad Statistics to Take Note Of

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Facebook ads can be an incredibly effective method of reaching out to customers. Why else would 93% of social media advertisers be using it? However, some of its associated metrics can be misleading.

The Essential Components of Your Video Marketing Strategy

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Are you using video as a part of your marketing strategy? Please say yes. But if the answer is no, I’ll still be your friend. Video, my friend, is no longer optional.

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The Ultimate Brand Video Helper

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Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR Not Working? Here’s Why

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PR explosion as smashed and broken into golden pieces word, depth dimensional background. Please excuse the formatting and other errors in this blog. They will be fixed soon but we needed to publish to be better able to deal with them.PR is part of your brand’s ecosystem.

Rethink FHRITP: Together We Can Make it Mean Something Good

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A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt.

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5 Traits of a Great Origin Story

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“I was a child prodigy and I only got better at it with age” is a really lousy way to start an origin story. It may feel great to say it.

Did the US election kill ethical PR?

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It wasn’t a dream. It really happened! The US presidential election between Donald Trump and Hillary Clinton is in the books, and what a sordid tale of woe it was. I don’t personally know anyone who predicted the outcome with more accuracy than “you know, Trump could win this thing.”

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The Guru With Ovaries: Be A GLORYHOUND

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If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast. Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day. That said, the harsh truth is that Giant Schnauzers can’t read.

Is PR To Blame When Apathy Reigns? Part 2

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Can PR & Communications Solve Societal Apathy? Written by Everett Martin. Note: Part One of this post can be found here. Does anyone believe that the ALS Ice Bucket Challenge raised millions of dollars due to the disease’s impact on society?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Future Proof Your Content Marketing Strategy with These 6 Tips

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They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

How to Use eBooks to Grow Your Authority

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If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. An ebook? you may wonder. That doesn’t seem like a guaranteed path to brand authority. But it is.

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What Values-Driven Companies Really Look Like

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Can you believe it? Gravity CEO Dan Price was spending time with a friend who talked about how hard it was to make rent on what she was being paid. In that moment, Income Inequality became a very real thing for him. He realized he was part of the problem.

How to Turn Your Personal Story Into a Compelling Brand

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The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures.

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Disrupt Yourself (Here’s How)

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PR has changed rapidly in the last couple of years. Here’s what you need to do to stay relevant. Blog infograph PR Advice Reimagine PR

CASL — one year on

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RIVER FALLS,WISCONSIN-AUGUST 22,2014: A can of Hormel brand Spam spread. Hormel is an American food company based in Austin,Minnesota. So Canada’s Anti-Spam Law (CASL) went into effect last summer. Since then, the sky hasn’t fallen.

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Everything You Need to Know About the TPP (But Were Too Scared to Ask)

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Depending on where you get your news from, you’re either constantly bombarded with information about the Trans-Pacific Partnership (TPP) agreement, or you have absolutely no idea what we’re talking about.

Harness the Power of Visual Storytelling

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Are you looking for a way to immediately engage your audience? Beyond catchy phrases and clever copywriting, there’s an easy but sure way to draw an audience around your message.

All Business IS Personal

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“It’s nothing personal, it’s just business.” ” It’s worth noting that the phrase was coined by mob accountant Otto Berman. By age 15, Berman had been charged with rape. He subsequently met his death at the hands of Lucky Luciano in a hail of bullets.

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What Goes in a Great Media Kit

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I get to sit on both sides of the media kit divide. I develop them for clients. And I receive them from organizations hoping for coverage in our blog. When we take a company on, we assess what materials they have. They’re often not what they need to be.

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Frederick Ghahramani donating $1,000,000 to Help Repeal Bill C-51

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Please contact susan@reimaginepr.com or cell (416) 568-5974 to arrange an interview or for more information. Entrepreneur Pledges $1,000,000 to Fight Bill C-51. Issues Open Challenge to Stephen Harper.

Authenticity: You Can’t Fake It

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Have you ever heard a story and thought to yourself, “ Some of those details just don’t add up. I can’t put my finger on it, but something just doesn’t feel right… ?”. You can thank your gut instinct for that feeling. It’s like your natural, built-in authenticity meter sounding its alarm.

STOP! Read this before you email that press release!

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My inbox and my patience had reached capacity. A plethora of irrelevant unsolicited press releases sent by publicists were landing in my primary folder.

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What You’re Really Paying For When Hiring A Photographer

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“What? 1500.00 to hire a photographer? It’s just a picture. Anyone with a phone can do this. Tell you what, I’m willing to shell out 200 bucks. Better yet, I’ll get my cousin Andrea to take it. She took a photography course a few years back…”.

Your audience is telling you what content they want. Are you listening?

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If you have a good social media process, you probably regularly (hopefully daily!) check out what customers post about you on your sites. You may know what they like and don’t like, and if you’ve thought about it, you may also have solid processes in place in order to counteract any negative (and potentially viral) comments. But what about the things that your customers talk about when they’re not on your sites? What are they looking at and what are they saying?

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What Goes in an Annual PR plan

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Legendary talk show host David Letterman was struck by how long it took Farah Fawcett to have her hair done when she was a guest on his show (four hours!). So he asked her during his interview to describe her daily hair regimen.

Your Origin Story. Got one? You should.

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Wes Moore: Wes Moore was a troubled youth whose father dropped dead in front of him when he was 4 years old. It was the 80’s in the Bronx , where drugs were plentiful and relations between police and the Black community were further complicated all too easy to access guns.

What Goes in a PR Tactical Plan

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My best friend used to own a flower shop. Every Valentine’s Day, I’d take the day off and go in and help her deal with ridiculously panicked men who had forgotten to plan their grand romantic gesture.

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Facebook’s Reactions Are the 6 Stages of a Doomed Relationship.

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Blog Facebook Humour in storytelling infograph

What Goes in a Content Marketing Plan

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When Kevin Costner razed his cornfield to build a baseball diamond, he didn’t have much of a plan. He had no plan, really. All he had was a voice he’d heard, saying “If you build it, he will come.”

What Goes In A Great Media Kit

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Great media coverage can drive key business results but only if you give the media what they need to tell your story. Share this Image On Your Site. Please include attribution to [link] with this graphic. Blog infograph media media kit Reimagine PR

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Want media coverage? Tell a better story

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Your project is your child. And like every parent, you think it’s special, and that everyone should love it like you do. Including media. The hard reality is, media will never love your “baby” like you do. In fact, they can barely stand most other people’s children. They spend their lives forced to look at baby pictures (pitches) of people they don’t know or worse, can’t stand. Is it a wonder they’re known as a grumpy lot?

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Is PR to Blame When Apathy Reigns?

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Remember Ebola? Yes, that Ebola, the disease from somewhere in Africa that killed…well, quite a few people in…what were those exact countries, again? Wait, don’t remind me…wasn’t one of them French-speaking? Look, if you can’t remember, don’t worry. You’re in good company. The vast majority of the planet has done the same as you…forgotten. In fact, if you’re like most people, you never paid much attention to Ebola to begin with.

IWF Montreal

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The post IWF Montreal appeared first on ReimaginePr.com.

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Brand Story to Watch: Bluebird Meadows

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It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration. Seriously, the sumptuous breakfast is literally designed so you don’t have to stop for lunch. But back to their brand storytelling. Photos.

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Why Your Brand is Stuck in a Rut and What to Do

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We were called into a script meeting to fix someone else’s work. It was billed as a brainstorming meeting and it included the senior execs of the production company along with the CEO. What became clear though was the CEO wasn’t looking so much for solutions as he was looking for an audience. Nervous employees laughed at everything he said and anything that he didn’t suggest was met with stony silence or shot down. It was a complete waste of everyone’s time.

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They’re so Shiny!

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So these Emmys are coming to live with us! Mike Erskine-Kellie has won a regional Emmy for the show we created and wrote called Scientastic. The show has won two, one for best special or program (youth) and another for its music (Mike wrote the lyrics).

Find your Story; Build your Brand!

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If you’ve struggled to find your story, this is the workshop for you! When: May 16 from 6:30 to 8pm. Where: Verity, 111d Queen Street East, in Toronto. Cost: $20!!!!!! It’s more than 90 per cent off of the usual cost. How: You can purchase at Eventbrite : [link]. Why: Why so inexpensive?

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8 Tips On How to Succeed at Public Speaking

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If you know how to speak you should consider doing it publicly. Not only do you get to be the centre of attention but you can make obscene gobs of money doing it. And it’s not hard if you can do these two simple things. Pick a topic. Overcome your fear of speaking in public. Okay, let’s start with the easier of the two. Finding a topic. If you’re going to speak in public, you’ll have to talk about something. But fret not. Finding ideas is easy peasy.

Sending and Formatting Your Email

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We have a new post from Samantha Quinn who’s knocked our socks off with her great attitude, smarts, and willingness to jump in and problem solve on any and everything.

Rotman School of Management’s PR Fail

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So the Rotman School of Management had to pull an assignment from its first year MBA program because the narrative it used to illustrate a problem was unabashedly sexist. In the assignment, a fictional young woman, Elle, was too distracted by sparkly jewelry and designer shoes to put her girly-mind to understanding the compensation packages offered to her by Tiffany and Co. for the job she would soon accept (but only for a time because she has plans to go have babies in the Hamptons!).