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Most Powerful Free SEO Tools

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[link]. There’s no denying the power of SEO or search engine optimization. Unfamiliar? It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. The sites which just always seem to be at the top of page one aren’t there by accident.

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3 Facebook Ad Statistics to Take Note Of

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Facebook ads can be an incredibly effective method of reaching out to customers. Why else would 93% of social media advertisers be using it? However, some of its associated metrics can be misleading.

Your audience is telling you what content they want. Are you listening?

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If you have a good social media process, you probably regularly (hopefully daily!) check out what customers post about you on your sites. You may know what they like and don’t like, and if you’ve thought about it, you may also have solid processes in place in order to counteract any negative (and potentially viral) comments. But what about the things that your customers talk about when they’re not on your sites? What are they looking at and what are they saying?

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The Essential Components of Your Video Marketing Strategy

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Are you using video as a part of your marketing strategy? Please say yes. But if the answer is no, I’ll still be your friend. Video, my friend, is no longer optional.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Turn Your Personal Story Into a Compelling Brand

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The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures.

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Everything You Need to Know About the TPP (But Were Too Scared to Ask)

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Depending on where you get your news from, you’re either constantly bombarded with information about the Trans-Pacific Partnership (TPP) agreement, or you have absolutely no idea what we’re talking about.

Harness the Power of Visual Storytelling

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Are you looking for a way to immediately engage your audience? Beyond catchy phrases and clever copywriting, there’s an easy but sure way to draw an audience around your message.

Authenticity: You Can’t Fake It

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Have you ever heard a story and thought to yourself, “ Some of those details just don’t add up. I can’t put my finger on it, but something just doesn’t feel right… ?”. You can thank your gut instinct for that feeling. It’s like your natural, built-in authenticity meter sounding its alarm.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What You’re Really Paying For When Hiring A Photographer

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“What? 1500.00 to hire a photographer? It’s just a picture. Anyone with a phone can do this. Tell you what, I’m willing to shell out 200 bucks. Better yet, I’ll get my cousin Andrea to take it. She took a photography course a few years back…”.

Facebook’s Reactions Are the 6 Stages of a Doomed Relationship.

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Blog Facebook Humour in storytelling infograph

What Goes in a Content Marketing Plan

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When Kevin Costner razed his cornfield to build a baseball diamond, he didn’t have much of a plan. He had no plan, really. All he had was a voice he’d heard, saying “If you build it, he will come.”

IWF Montreal

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The post IWF Montreal appeared first on ReimaginePr.com.

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Find your Story; Build your Brand!

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If you’ve struggled to find your story, this is the workshop for you! When: May 16 from 6:30 to 8pm. Where: Verity, 111d Queen Street East, in Toronto. Cost: $20!!!!!! It’s more than 90 per cent off of the usual cost. How: You can purchase at Eventbrite : [link]. Why: Why so inexpensive?

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Rethink FHRITP: Together We Can Make it Mean Something Good

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A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt.

We Had a Fire

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We had a fire: . We didn’t talk too much about it or post it on social media sites. Too many people we love have lost children, so to boo-hoo about stuff seemed somehow wrong.

Help us Make Your Kids the Most Financially Literate in History!!!!!

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The United States if the richest nation in the world but it ranks 14th when it comes to financial literacy! 1/2 of all Canadians are living paycheque to paycheque. What’s worse? 90 per cent of teachers think that kids need financial literacy education — but they’re not getting it and most don’t feel equipped to teach it. Something has to change or the next generation could live difficult lives. We’re regional Emmy Award-winning show creators, writers.

Sending and Formatting Your Email

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We have a new post from Samantha Quinn who’s knocked our socks off with her great attitude, smarts, and willingness to jump in and problem solve on any and everything.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

The Ultimate Brand Video Helper

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Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

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Is PR To Blame When Apathy Reigns? Part 2

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Can PR & Communications Solve Societal Apathy? Written by Everett Martin. Note: Part One of this post can be found here. Does anyone believe that the ALS Ice Bucket Challenge raised millions of dollars due to the disease’s impact on society?

CASL — one year on

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RIVER FALLS,WISCONSIN-AUGUST 22,2014: A can of Hormel brand Spam spread. Hormel is an American food company based in Austin,Minnesota. So Canada’s Anti-Spam Law (CASL) went into effect last summer. Since then, the sky hasn’t fallen.

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PR Not Working? Here’s Why

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PR explosion as smashed and broken into golden pieces word, depth dimensional background. Please excuse the formatting and other errors in this blog. They will be fixed soon but we needed to publish to be better able to deal with them.PR is part of your brand’s ecosystem.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

5 Traits of a Great Origin Story

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“I was a child prodigy and I only got better at it with age” is a really lousy way to start an origin story. It may feel great to say it.

9 Need-to-Know Rebranding Tips

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Rebranding isn’t for the faint at heart. First of all, it takes guts to realize that what you’re currently doing isn’t working, and it takes even more guts to decide to do something about it.

Here’s How to Use Storytelling to Improve Your Crowdfunding

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Once upon a time isn’t just for fairy tales. If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Nothing is quite as powerful for getting a crowd of investors on board than a persuasive story.

Frederick Ghahramani donating $1,000,000 to Help Repeal Bill C-51

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Please contact susan@reimaginepr.com or cell (416) 568-5974 to arrange an interview or for more information. Entrepreneur Pledges $1,000,000 to Fight Bill C-51. Issues Open Challenge to Stephen Harper.

The Guru With Ovaries: Be A GLORYHOUND

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If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast. Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day. That said, the harsh truth is that Giant Schnauzers can’t read.

Facebook’s Doomed “Yay Button”

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Blog meme Reimagine PR social media

Disrupt Yourself (Here’s How)

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PR has changed rapidly in the last couple of years. Here’s what you need to do to stay relevant. Blog infograph PR Advice Reimagine PR

Social Media Marketing for Complete Beginners

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When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that?

Rhetoric vs Story: The Art of Persuasion

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I’m sure at some point in your life, you were the victim of an unfortunate infomercial.

7 Reasons Why Video Needs to Be in Your PR Plan

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Who can even remember a world without online videos? Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online.

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What Most Brands Get Wrong When Telling Their Story

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Over the years, I’ve fallen in love with a few particularly great brand stories. I’ve even shared some of my favorites right here on the blog. But I’ve also seen my fair share of terrible ones as well.

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Storytelling Techniques: Avoiding the Humble Brag

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Everyone has that one friend or colleague who’s doing really well in life… and constantly tells you about it.

Coming Up with a Voice for Your Brand that Stands Out

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The market is crowded and noisy. If you have any chance of getting heard above the chorus of sameness, you’ve got to find your voice. A brand voice is an essential component to your success, but what is it and why is it so important? Let’s discuss. What is a Brand Voice?

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How to Use Your Blog to Connect with Your Audience

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You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. Making things even more difficult is the possibility that your audience isn’t even aware of you yet. But, that’s okay, because by creating a solid blog strategy, you can find your audience.