Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Virality and shareability: The innocence and charm of child influencers make their content highly shareable. It goes into effect on July 1, 2024.

Brand 84

Brand Branding Marketing Ethics 84

5W PR

AUGUST 10, 2021

Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience. The entire effort resulted in a campaign that went viral all over the globe, titled “Mad Your Man Could Smell Like”.

Brand 88

Brand Branding Marketing Viral 88

Konnect Agency

NOVEMBER 16, 2022

While video may have killed the radio star, the content medium reigns supreme today and will only continue its meteoric rise amidst the gilded age of TikTok, Instagram, and YouTube. Consumers are savvy and are able to tell when a brand is creating a video for the sake of jumping on the video trend bandwagon.

Video 52

Video Agency Viral Nonprofit 52

PR for Anyone

MAY 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It went viral because it looked like big worms. But before I dive in, make sure that you subscribe to the YouTube channel and ring the bell so that you get notifications when I put these videos out.

Pitching 130

Pitching Media Financial YouTube 130

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360° videos are now increasingly popular, particularly on social media platforms – YouTube and Facebook. 360 Degree Videos. 360° videos are like no other.

Video 48

Video Trends Storytelling YouTube 48

Presspage

AUGUST 24, 2023

Understanding the trends and topics that matter to the target market is crucial for crafting compelling content. If you know what is trending in your audience’s lives, you can tap into it by offering (sub)culturally relevant content, and thus build a lasting relationship. The culture that brands exude is more important than ever.

Storytelling 78

Storytelling Data YouTube Strategy 78

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Understanding your brand’s audience is the key and keeping up with the trends, interests, and desires of these target buyers is what will garnish success. How to do that?

How To 149

How To Social Media B2C Television 149

Shift Communications

NOVEMBER 3, 2014

Prankvertising is a marketing strategy and growing trend in recent years that involves pranking, if not outright scaring, an unsuspecting individual or audience. Last year, the folks behind the “Carrie” remake nailed it with their “ Telekinetic Coffee Shop Surprise ” that terrified customers to the tune of nearly 60 million YouTube views.

Advertising 92

Advertising Advertising Viral YouTube 92

Karen Freberg

JANUARY 15, 2020

However, if we are talking about a social media class – you ALWAYS have to be on board with what is happening and trending in the industry – and see how you can integrate this into your classes. I am talking about the new trend we are seeing on Instagram Stories related to the random filter generators. Best Wishes,

Social Media 55

Social Media How To Instagram Media 55

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. A brand’s video that goes viral creates a lot of buzz. With video ads, we’ve seen plenty of high-profile, viral videos that fall on both sides of the sentiment spectrum, creating positive or negative reactions.

Social Media 62

Social Media Video How To Media 62

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Viral Government Crisis Communications 62

Burrelles Fresh Ideas

JULY 11, 2023

Enter the world of dad influencers (aka ‘dadfluencers’): a rising trend where fathers use their online presence to share their experiences, insights, and challenges of modern fatherhood. In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers.

Brand 56

Brand Branding Instagram Community 56

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. 00:05:49] CR: I mean, exclusive to me in terms of what we cover, we do a lot of trending food, trending products. Let me know what the brand is.

Pitching 90

Pitching Trends Travel System 90

Cision

MARCH 1, 2016

Exercising constant vigilance… monitoring the environment… assessing industry trends… listening for stakeholder criticism or concerns” For every potential crisis that we identify in PR crisis plans, we want to have a way to identify and react as soon as possible. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

JUNE 10, 2016

If they don’t know how do something they can look up a YouTube video and learn, often from a peer rather than a mentor. Today, anyone with a computer, phone, or YouTube channel can be a media source. This is exemplified in the rise of bloggers, influencers, and viral videos. It’s accessible everywhere and transparency is key.

How To 120

How To Marketing YouTube Study 120

Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. While there were 200 people who participated, there were over 2,500 views online on YouTube.

YouTube 87

YouTube Viral Video Social Media 87

Mark My Words

DECEMBER 11, 2014

The findings were hardly a surprise, and merely confirmed a trend that we have been talking about at Borkowski.do They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. Brand’s YouTube response to the Sun showed resolve: “Don’t worry, it’s just a story.

Brand 122

Brand Branding Newspapers Media 122

Prohibition

JANUARY 23, 2023

Instead, focus on using ‘trending’ audio. A simple google search will reveal trending audio that you and your brand could potentially use in its video. Instagram content will also rank higher when trending hashtags are used, as it ensures a greater chance of shareability and increases user engagement.

Video 62

Video Social Media Instagram Media 62

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie. Why Does It Work?

How To 76

How To Marketing Viral Community 76

PRSay

OCTOBER 25, 2017

Raskopf says social media has inspired Dunkin’ Brands to incorporate popular internet trends into their campaigns. Earlier this year, a video from “ America’s Got Talent ” — which Dunkin’ Donuts sponsors — featuring a man in a pumpkin mask dancing to Rockwell’s “Somebody’s Watching Me” racked up nearly 3 million YouTube views.

Social Media 119

Social Media Conference Media Corporate 119

Cision

FEBRUARY 5, 2016

Also, kids are taking the internet by storm with their YouTube channels and toys. We have seen a trend in PR outreach going toward content that’s exclusive to a brand or product. Sally has ONE viral post that brings in all those views. Photography and most recently videos are becoming very important, more so than numbers.

Pitching 120

Pitching Instagram Viral YouTube 120

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Next highest is YouTube (27%), WhatsApp (25%), We Chat (23%), Instagram (19%), Facebook Messenger (15%), Twitter (11%), Snapchat (5%), Pinterest (4%) and Twitch (2%) ( slide 47 ).

Report 45

Report Privacy Pinterest Retail 45

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. Marketing comes in many different shapes and sizes. However, digital marketing isn’t the only way to connect with your audience.

Company 96

Company Marketing Social Media Analytics 96

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: Influencers are everywhere: YouTube, social media, and their own blogs or Tumblr. Listen when they talk about flaws or perks of your competitors. Your Employees.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? It’s a landslide: Community creates results. The Harlem Shake depended on community.

Mobile 101

Mobile Community System Social Media 101

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.

Social Media 369

Social Media Media Enterprise Viral 369

Waxing UnLyrical

OCTOBER 17, 2011

1 trending topic on twitter across two days for “Arrggghhh” and “#breakup”. 200,000 YouTube views in one week. The campaign has brought our brand voice to life in a tangible way through our Twitter, Facebook and YouTube channels. Here are some of the business results achieved: Banking category conversation up 66%.

Publicity 87

Publicity Banking YouTube Social Media 87

Beyond PR

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: Influencers are everywhere: YouTube, social media, and their own blogs or Tumblr. Listen when they talk about flaws or perks of your competitors. Your Employees.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Videos with branded hashtags are not only available in a user’s normal feed, but also in the Trending section of the Discover tab, making these videos widely viewable. Branded lenses jump on trends. TikTok’s users, however, don’t seem concerned.

B2B 310

B2B Video Creativity Social Media 310

PRSay

MARCH 26, 2024

The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today. In 2019, Chipotle’s #GuacDance campaign was an early viral success on TikTok. Determine a strategy to repurpose an existing TikTok influencer campaign for another platform, such as Instagram or YouTube.

Strategy 87

Strategy Viral Social Media YouTube 87

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. YouTube: How many views do they get? Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

AUGUST 28, 2019

Why it works: It visualizes trends and often has interesting high and low points that people wouldn’t otherwise have seen. How did a trending topic explode on Twitter? This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. Social Media Content Analysis.

Survey 98

Survey Data Comparison Analysis 98

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. The account is tapped into photography trends, street style and whatever is trending on the platform. Cadbury has fully adopted a digital strategy and utilized YouTube in particular to highlight emotional stories of parents trying to reconnect with their children. Best Brand on Twitter.

Brand 78

Brand Branding Film Instagram 78

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Sword and the Script

AUGUST 7, 2018

I’ve seen so many brands spend $10,000 – and tons of time – for a professionally produced video that winds up with 57 views on YouTube. However, if you or your brand has a strong perspective on an industry trend, then have at it. Yet these videos don’t have the virality marketers often imagine. It’s just not worth it.

Video 60

Video Marketing Viral B2B 60