Onclusive

AUGUST 9, 2021

If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. PR scope creep” is a real phenomenon that is partly due to the ambition of PR professionals and partly due to the fact that the digital world in which we work is ever-expanding in nature.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. in 2023, even further below the 10% industry benchmark , and off more than 3% from its all-time high in 2020. So where are CMOs spending?

Agency 109

Agency Survey B2B Media 109

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’ve all worked with, and been stressed out by, demanding bosses or clients that expect unrealistic outcomes. We’ve all worked with, and been stressed out by, demanding bosses or clients that expect unrealistic outcomes. Maybe the story idea simply isn’t compelling or timely enough to capture media attention.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times. A strategic public relations campaign can build significant corporate and product brand value, especially over time. You basically can’t have one without the other. But it’s not a contest.

Marketing 310

Marketing Product Launch Corporate Viral 310

Remote PR Jobs

DECEMBER 12, 2022

Clients across the board may be eager to start working with you – but do you want to work with them? To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client. Otherwise, how will you know where to start?

Privacy 264

Privacy Meeting Strategy Social Media 264

Solo PR Pro

JUNE 21, 2022

OK, Solo PR Pros, I've got a question for you: When was the last time you took a vacation? No, I mean like a *real* fully unplugged-from-work vacation — none of this, “Oh, I'll check in on my email real quick before I hit the beach.” But truly, time off from your business is so important!

How To 120

How To Social Media Communications Crisis 120

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., In that same vein, Reach has the highest overall engagement of any publisher on Facebook when you add all of their titles together. Silva’s team can’t orchestrate social media at this level without some help.

Reddit 158

Reddit Viral Analytics Social Media 158

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. . Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad.

Internal 310

Internal International Meeting Leadership 310

ImPRessions - Crenshaw Communications

AUGUST 31, 2020

For PR people , few things are more important than media relationships. With that in mind, here are five ways to stay on the good side of journalists to ensure that you build — and maintain — strong relationships. . That, combined with keeping a close eye on breaking news, can give you a serious advantage over others.

Pitching 208

Pitching Report Social Media Meeting 208

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. Oh, you may not read headlines about this. You may not hear CMOs admitting this. But make no mistake about it, many are having a tough time. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before.

Social Media 153

Social Media Marketing Media Energy 153

Shift Communications

AUGUST 24, 2018

Not only are you excited to start your career, but you’re anxious to make a good impression. While college and extracurricular activities will provide you with some skills needed to navigate the workplace, there are a number of new challenges every entry-level PR pro will face, especially in the agency world. Managing your time.

Social Media 267

Social Media Agency Media Meeting 267

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

Remote PR Jobs

SEPTEMBER 25, 2023

HARO sends out queries three times a day at 5:35 a.m., Eastern time). Journalists get a more well-rounded story and brands get earned media coverage. Through HARO, you or your brand can become the go-to source about a particular topic. But it takes more than a basic response to lay claim to coverage.

How To 100

How To Media Pitching Reputation 100

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

Most are ignored, even when they’re well-written. So, let’s face it — media relationships matter. It removes the friction and uncertainty reporters encounter when dealing with an unknown brand or publicist. If you’ve provided them with a good tip or story in the past, maybe you have something good this time around.

Media 253

Media Pitching Report Media Relations 253

Contently - Strategy

MAY 11, 2024

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. Google is currently taking steps to adapt to the era of generative AI.

Local 97

Local SEO Strategy How To 97

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

For me, working from home has been a major adjustment. It was strange to not get on a train and walk into the office by 9 AM to start the day of media calls and meetings. . It was strange to not get on a train and walk into the office by 9 AM to start the day of media calls and meetings. . Oh how wrong we were! Yes and no.

Wireless 207

Wireless Product Launch Energy Meeting 207

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Super confused right off the bat.

Social Media 174

Social Media Media Analytics Data 174

Ethical Voices

APRIL 22, 2024

So a fun new change in my work world. Like most agency professionals, I thrive with curiosity and working in many different industries. What is the most difficult ethical challenge you ever confronted? We’ve been working with a nonprofit that we’ve done work on and off for about 12 years.

Report 91

Report How To Ethics Nonprofit 91

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? If you’re like most brands, it’s probably spend in content creation and ads. Why is the prioritization mix so off?

Social Media 143

Social Media Marketing Media Community 143

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. When did you start seeing an increase in election-related misinformation and untruths? With the Nov. In Collier County, Fla.,

Communications 185

Communications Video Social Media Facebook 185

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. We hope you find this beneficial. When it happens, you’re in crisis mode, and media monitoring becomes crucial.

Ethics 97

Ethics Crisis Transportation Airlines 97

Solo PR Pro

JULY 6, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros on how to take time off when you run your own biz. This month, we asked our panel of solo PR pros to share best practices for taking time off when you run your own business.

Crisis 110

Crisis Small Business Social Media Communications 110

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Of that audience, 2.7

Social Media 126

Social Media Ethics Trends Viral 126

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Google you. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

NewsWhip

FEBRUARY 13, 2023

And given such a tight and exciting game, it’s only right that we focus on… the brands and musical acts that made headlines at the same time. Obviously the Super Bowl is an ad showcase like no other, with brands competing every year to have the standout spot and win the hearts of the media and public alike. engagements. . engagements.

Film 147

Film Social Media Mobile Brand 147

PRSay

DECEMBER 28, 2021

If you look under the hood of the best email marketing campaigns, a strategic, data-driven approach quickly emerges as the linchpin to its success. What strategy will work best for your brand? What data do you need to execute that strategy? These are just a few questions that should guide your thinking as you prepare to launch.

Marketing 210

Marketing Apparel Data Software 210

Burrelles Fresh Ideas

NOVEMBER 28, 2023

In general, people appear happier and more generous during the holidays, but this is a stressful time for many. For them, the holiday season is most definitely not the happiest time of the year. Sure, there’s the general holiday rush of meeting year-end deadlines and planning for the new year at work.

Financial 96

Financial Exercises Social Media Communications 96

Solo PR Pro

AUGUST 22, 2023

However, when it is a client it not only hinders work moving forward but can cause you to doubt your abilities. In extreme cases, it can also put you at risk of non-payment. Let's delve into what you can do when the lines of communication break down. ” can work wonders.

Radio 74

Radio Communications Strategy Tools 74

PR for Anyone

APRIL 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. ” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Read all about it and see how you can insert yourself into the story.

Twitter 130

Twitter Pitching Financial Video 130

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. But there’s another short-form video format taking social media by storm: Social Reels. This will give you a baseline for the Reel types that are relevant to your brand.

Brand 134

Brand Branding Instagram Video 134

Landis PR

JANUARY 30, 2024

There’s a need for education when discussing how PR can drive revenue. As we talk about on this week’s episode of PRGNPresents , organizations would hardly question the necessity of having an accounting or legal function when it comes to achieving strategic objectives. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

OCTOBER 6, 2022

At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. When I signed up for the New York City Triathlon in 2016, I felt out of my element. What are you worried about, Hilary?” Take a small step and accomplish that first.

System 157

System Exercises Groups Training 157

NewsWhip

APRIL 17, 2023

The faster you can cultivate a range of voices and find those emerging conversations the more success you’ll have. Few avenues are better for that than social media. But while social media can give reporters a real-time window into those topics, many platforms are difficult to navigate and can sometimes be misleading.

Reddit 147

Reddit Report Chemicals Sports 147

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. For example, when a task gets harder in business, most leaders make a change or strive to do something different.

Media Relations 173

Media Relations Media Pitching Survey 173

Konnect Agency

AUGUST 10, 2022

“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. Why is social media a key part of your thought leadership strategy and how a social media agency can help.

Leadership 98

Leadership Social Media Agency Strategy 98

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 39% plan to spend more time on Twitter this year – the highest of any other social network.

B2B 103

B2B Twitter Brand Branding 103

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. Layoffs are coming.

Social Media 169

Social Media Trends Media LinkedIn 169