article thumbnail

How to Find Media Mentions for Your Digital PR Campaigns

Buzzstream

If you posted just yesterday and wanted to see if anything came in, you could adjust to “24 hours” So the search is: “The Most Affordable Cities to Buy a House” + “Homebuyer.com” Right off the bat, you can see several pieces that have covered the study. Luckily, there are digital pr tools for alerts.

article thumbnail

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 259
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. Actually, they don’t spend a lot of time writing up studies at all. Louise (@louisevparker) May 7, 2021.

article thumbnail

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64
article thumbnail

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

Reddit 176
article thumbnail

Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by Antony Young.

article thumbnail

Recent PR Campaigns That Have Successfully Implemented Video Content

Prohibition

To highlight the work and the benefit of supporting Change A Girl’s Life campaign, the Trust launched the announcement video, alongside various case study videos, fittingly on March 8th. The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’.

Video 62