Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Not necessarily. Wrong again.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

NOVEMBER 28, 2017

On the other hand, spreading brand-awareness is also vital, and they must find ways to maximize their return on investment (ROI) for every dollar spent on marketing and public relations services. Why Earned Media Value (EMV) And Influencers Over Paid Media? Because public relations equals trust in brands.

Small Business 245

Small Business Media SMB Pitching 245

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Influencer marketing. ranking components. Website Content/Content Marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. Today, PR requires listening to constituencies, analyzing, and interpreting their views and behaviors.

Trends 120

Trends Communications Big Data B2C 120

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Public Relations builds trust and credibility. Public Relations can play a key part of any Search Engine Optimisation (SEO) strategy.

Publicity 62

Publicity Brand Branding SEO 62

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. Here are some B2B and general public relations “rules” that were made to be broken – at least occasionally. See our earlier post for B2C tips for adding life to B2B programs.

B2B 147

B2B B2C Enterprise Pitching 147

Prohibition

MAY 10, 2023

By sharing customers content, businesses can show their audience how and why their products or services are being used, demonstrating the quality of a business through their customers. They will not believe paid-for actors who are telling them how good your product or service is.

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

FEBRUARY 8, 2021

Influencer marketing is an incredibly powerful way to promote your product, shout about a service or to increase brand awareness amongst consumers. There are two main types of influencers, a macro-influencer and a micro-influencer. 1) They have a really engaged audience.

Consumer 62

Consumer B2C Course Social Media 62

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. They want excellent customer service, corporate transparency and responsibility, even cultural relevance.

B2C 120

B2C B2B Software Consumer 120

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Recently, 500 public relations , social media, and marketing experts were asked by Meltwater , the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation. Use agency skills to identify important influencers.

Analytics 120

Analytics B2C B2B Agency 120

5W PR

MARCH 2, 2020

Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Prominent in the findings were responses relating to questions about the coordination of efforts and challenges facing marketers. Major Challenges. That, too, will generate sales and revenue.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Sword and the Script

DECEMBER 21, 2021

Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Here’s some reasons why: Influencer marketing regulations must be followed . Social media influencers are growing rapidly .

Marketing 62

Marketing Advertising Advertising B2C 62

Prohibition

SEPTEMBER 10, 2021

The brand did a great job of utilising their influence and capabilities for good at a time that it was truly needed. The campaign has been created by music streaming service, Deezer who released the tune in August with trans artist and activist, Mila Jam.

B2C 62

B2C Nonprofit Course Policies 62

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If part of your public relations strategy is to tell better stories and you haven’t incorporated Snapchat, here are good reasons to consider it. First of all, as most PRs know, Snapchat has outgrown its rep as a niche photo-messaging service. Here are a few winning ways to use Snapchat to add value to public relations programs.

Video 120

Video B2B B2C Survey 120

ImPRessions - Crenshaw Communications

JULY 15, 2016

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” Celebrities and influencers are bombarded by requests to speak on behalf of great causes every day. Attract boldfaced names if you can.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Presspage

AUGUST 14, 2017

The following five trends will accelerate the change in practice of public relations: #1: Influencers are becoming increasingly more important A term that has been buzzing around this year, is influencer marketing. The biggest difficulty with this trend is engaging and interacting with influencers from a business point of view.

Trends 118

Trends Leadership Measurement B2C 118

Prohibition

NOVEMBER 16, 2022

Digital PR campaigns can be integrated into other service areas such as video production , influencer marketing , social media , paid advertising , blogger events, print media, and traditional PR. Get in touch with us today to find out how we could support you with your Public Relations.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

JULY 5, 2017

Though it’s been many years, we recently reconnected and I learned of her company Shiny Blue Marketing, LLC and her services as an interim CMO. 1) You’ve worked on both B2C and B2B sides; how is marketing different in each category? And this is where I see B2C marketing being different from B2B marketing.

B2C 55

B2C Education B2B Interviews 55

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. This means we can spend time each day curating content from influencers, the media and other trusted sources that can be adapted into content for us to pitch to the media on your behalf. However, as well as issuing standard releases (e.g.

How To 62

How To B2C Trends B2B 62

Doctor Spin

APRIL 5, 2023

That’s where public relations (PR) comes in. Standard PR Challenges Faced by B2B B2B organisations face a set of standard challenges when it comes to public relations (i.e. Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. the 3 R:s): Recognition. Reputation.

B2B 52

B2B Strategy eBook Small Business 52

Beyond PR

APRIL 5, 2018

A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. Today’s digital media landscape has created more channels and influencers that can positively or negatively affect your brand than ever before, which means there’s a lot you could be missing.

Company 73

Company Media Crisis Insurance 73

Shift Communications

OCTOBER 12, 2015

Why is this the case, when there are ways to quantifiably demonstrate the value of public relations? In sales, especially in complex transactions (houses, mortgages, cars, high value B2B and B2C), the acronym BANT has been the gold standard of lead qualification ever since IBM introduced it into its sales processes decades ago.

How To 60

How To Analytics B2C Google 60

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. This made the video relatable to the audience and also interesting to see what had been searched. Dollar Shave Club – Our Blades Are F ing Great .

Video 62

Video Sports Film Employee 62

Prohibition

JANUARY 20, 2021

PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. Public relations offer outstanding ROI across all areas of expertise. With that in mind, here’s 16 reasons why you should consider hiring a PR company : 1) It allows you to stay relevant.

Company 62

Company Software Crisis Management Agency 62

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. Service Now. When they process and analyze it, they can offer more personalized and improved response or services to customers.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Sword and the Script

DECEMBER 5, 2017

It was basically an extended webinar that rebroadcast recorded sessions presented by industry influencers, albeit it came with some interesting nuances. Finally, some of the influencers joined the virtual conference live after the recorded session was shown to answer questions in real-time through a public chat feature.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

DECEMBER 20, 2022

Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. But B2B influencer marketing works completely differently.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

JULY 22, 2022

Influencer marketing is a very powerful strategy and a great way for brands to connect with their target audiences in a unique way. Influencers can impact the purchasing decisions and opinions of their audience, as they have the ability to connect with their followers with an authenticity that brands can’t duplicate.

Comparison 117

Comparison B2C Advertising Advertising 117

Prohibition

SEPTEMBER 8, 2023

Influencer marketing, the art and science of leveraging popular figures to promote a brand, has evolved significantly over the years – which is the focus of our bonus episode. Today, influencers play a vital role in the marketing world, bringing about an undeniable magnetism that attracts consumers like never before.

Marketing 62

Marketing B2C Advertising Advertising 62

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. Authentically connecting with customers on the problems your product or service is solving.

Writing 192

Writing Communications Marketing B2B 192

Prohibition

FEBRUARY 1, 2024

Virtual assistants also offer a cost-effective solution to larger businesses who are handling a high volume of inquiries, allowing them to effectively scale their customer service operations efficiently and a lower overall service cost by reducing reliance on human agents.

Social Media 62

Social Media Trends Media Guidelines 62

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Traditional marketing experts will find it similar to public relations – “a lot of what we do as “SEOs” is actually, well, PR”, says former journalist turned marcomm specialist Samuel Scott. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Prohibition

OCTOBER 12, 2023

Best Practice when it comes to UGC Now you understand the basics of UGC as well as the difference between UGC and influencer partnerships, let’s deep dive into best practice. Engage and Interact Actively engage with users who create positive UGC related to your brand. Get in touch today to find out how we could help you.

How To 62

How To Guidelines Social Media B2C 62

Prohibition

JANUARY 29, 2024

Inject personality into your blogs and keep things lively and engaging; use some humour, relatable stories, case studies. Some examples could be ‘subscribe to our newsletter’, ‘join the conversation in our comments section’, or ‘explore our services’. Keep it engaging Remember, you don’t have to be over-professional.

Blogging 62

Blogging SEO Engineering Mobile 62

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Media relations is all about earned media. Earned Media. That’s earned media. Owned Links.

Google 113

Google Guidelines Web B2C 113