The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the actual account team.

Our PR Agency's Secrets For Top-Performing Resumes

MaccaPR

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Agency Life

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Agency Life 101: Kristina Norris, Learning & Development Coordinator

Shift Communications

This week, we check in with Kristina Norris , the Agency’s Learning & Development Coordinator based in our San Francisco office. I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. Agency Life

Repairing the broken PR agency review process

PR Daily

The typical process that guides organizations in evaluating PR agencies and ultimately choosing one is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the account team.

PR Agency Best Practices for Common Content Roadblocks

Beyond PR

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients.

What about Snapchat? Part 1 of 2

Shift Communications

This crisis results in ill-advised actions such as making your premium real estate Times Square billboard a Snapcode (which doesn’t work at most pedestrian angles): We need to measure in order to manage.

Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate.

Behind the Headlines With Holly Beverly

Cision

Rogers & Cowan has a tremendous roster of brand and entertainment clients, and I’m especially excited to be leading new business, marketing and social media efforts for the agency’s entertainment and brand teams. What is it like to now move to an agency?

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

It features online purchasing, automatic inventory, real-time food and menu costing, POS sales integration and more. Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders.

A career roadmap for millennials and Gen Z

PR Daily

These two generations were born in the digital age—and will be an asset to the many PR and marketing agencies heading down that path. It's analogous to saying in real estate, location, location, location. Millennials are more than 80 million strong and growing.

10 Public Relations Tactics That Will Make You a Startup Rockstar

B2B PR Sense

A boutique PR agency will provide senior level attention and flexilbity, which larger agencies, given their structure, can't afford to provide. How I Started One of the Top B2B Agencies. Use these public relations tactics to amplify your PR efforts and get real results.

A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. We avoid general real estate stories and articles that take a broad look at housing affordability issues.

A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

John was good enough to answer our “three questions from a PR agency” for this post. Westchester Magazine has a small, tight and busy core staff and a cadre of equally busy freelancers covering everything from restaurants and shopping to arts and entertainment and real estate.

4 Keys to Distributing Public Service Announcements

Cision

The real estate adage “location, location, location” is also relevant to PSA distribution. She partners with agency clients and brands to develop their own, unique story and to help them to tell it across multiple channels and reach their target audiences. Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

A PR pro's guide to link building

PR Daily

If it’s a release for a real estate firm, maybe you could link to an infographic on your site about the prices of houses in different areas. A link from this PR blog isn’t as valuable for a real estate firm as it is for a PR or digital marketing firm.

3 ways to make your LinkedIn profile shine

PR Daily

LinkedIn provides real estate for three URLs in the contact information section. Lou Hoffman is CEO of the Hoffman Agency a global communications consultancy.

Visual Content and your Brand

The Proactive Report

VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. Social media has become a melting pot of white noise.

5 ways you can craft pitches to pique journalists' interest

PR Daily

Our agency gets that question a lot. Let's say you work for a real estate brokerage and want to speak about the demand for office space in a certain market. "What types of stories can you get me in X publication?".

Why HR-PR Should be a Pillar of Any Program

Shift Communications

In its many iterations, HR-PR commands a good portion of business press; real estate. These stories are also highly valuable to press, as they provide real-life examples of how entrepreneurs are solving the recruiting talent – a C-level priority.

The Benefits of Earning Your APR

PRSay

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. The agency’s PRcitecture communications strategy modeling process.

PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

It’s really helped us grow as an agency ourselves too by putting us on the map and generating loads of inbound leads. Get your agency or team to commit to delivering against them. The biggest thing to remember is that no agency is successful as they look. I don’t think the disciplines will merge completely but I think agencies should become experts on all forms of marketing so they can actually help their clients.

The dilemma of budgeting for PR

PR Daily

Unlike the advertising discipline, which used to have an answer of between 2 and 5 percent of gross revenue, there have been no real guidelines for PR spending, and for good reason. PR has traditionally offered no real guidelines for how much organizations should spend.

How to elicit compelling quotes for your press release

PR Daily

It leads to canned, uninspiring quotes that take up valuable real estate and do nothing to advance your cause. Gather Creative, a PR and copywriting agency in Cambridge, England. Ever been challenged to write quotes for your press releases?

Content distribution secrets for modern PR pros

PR Daily

There, too, we face tolls as publishers look to generate revenue from the virtual real estate they're giving over to native advertising. It seems more agencies and client-side teams are considering the merits of paying for article placement.

Obey these rules of social media courtesy

PR Daily

Work with an agency that has the time and resources to devote to this kind of social program. provides its audience with quotes, holiday images, jokes, celebrity real estate gossip and a game called #FlashbackFriday.

Don’t Quit Facebook Yet

Shift Communications

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

10 things you should never do when pitching a journalist

PR Daily

I''m also including examples of what the subject lines should have read: Bad: A World-Renowned Real Estate Broker Reveals a Government Conspiracy Targeting Your Monthly Payments. Include business cards and postcard-size info cards about yourself or your PR agency.

Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

Sword and the Script

He talked about a real estate developer in Buenos Aires who wanted to attract attention to a new development, Madero Este, in a remote section of the city. With a $4-million budget, his advertising agency could have taken the easy way out by creating a traditional campaign.

B2B 15

Are these 4 résumé mistakes undermining your career?

PR Daily

For example, I interned at a public relations agency during college, but I took it off my résumé years ago when I realized I wanted to focus on editorial. If so, you might be wasting valuable résumé real estate.

PRoust Questionnaire: Helen Slater

PR Conversations

If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Announcing the finalists for the 2014 Social Media Awards

PR Daily

The Hoffman Agency for Zix Corporation. The Impetus Agency for American Pet Products Association (APPA), Pets Add Life (PAL). The Impetus Agency for American Pet Products Association (APPA), Pets Add Life (PAL).

Why live, online video should be PR firms' next big land grab

PR Daily

Social media was the previous frontier up for grabs among PR firms, ad agencies, digital agencies and search agencies. Those who did not now have the chance to get back in the game by setting their sights on the next prime real estate for communications pros: live, online video.

How publishing free content drives sales

PR Daily

The world sure has changed since 1995 when I founded my digital marketing agency. Hashtags back then were pound signs, dial-up Internet tied up our land lines and Web 2.0 hadn’t yet shown its full potential.

5 marketing strategies to boost referrals

PR Daily

When I first launched my marketing agency more than seven years ago, we did everything under the sun. We were also heavily involved in influencer marketing from the beginning, so we launched a separate agency to handle that part of the business.

5 ways online-dating advice can boost 'influencer' marketing

PR Daily

It’s the same for marketers reaching out to bloggers and social media heavyweights: Like the old real estate saying goes, it’s all about location, location, location. Partnering with an established network of bloggers and active social media users offers brands and agencies exposure, but more importantly, it provides the opportunity to build lasting relationships.

Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Beyond PR

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now.

6 tips to help you meet your media relations goals

PR Daily

I've noticed a trend among many public relations agencies and practitioners to rely mainly on media relations and eschewing the holistic practices that make good PR work flawlessly. Most pitches I receive are terrible.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table.

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

I remember being shocked years ago when the Star Tribune sent a reporter to cover a “Junkyard Pilates” class that our PR agency client was offering – she put away her notebook and took out a camera to shoot a video interview.

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