A Must-Read List For PR Agencies

ImPRessions - Crenshaw Communications

The Post presents a panoply of NY-insidery information on topics such as media, real estate and entertainment mixed in with other coverage that transcends transcend NY news and its easily-digestible format means a quick read gets you up to speed.

Agency 148

A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

John was good enough to answer our “three questions from a PR agency” for this post. Westchester Magazine has a small, tight and busy core staff and a cadre of equally busy freelancers covering everything from restaurants and shopping to arts and entertainment and real estate.

Agency 174

A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. We avoid general real estate stories and articles that take a broad look at housing affordability issues.

Agency 139

The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the actual account team.

Agency Life 101: Kristina Norris, Learning & Development Coordinator

Shift Communications

This week, we check in with Kristina Norris , the Agency’s Learning & Development Coordinator based in our San Francisco office. I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. Agency Life

PR Agency Best Practices for Common Content Roadblocks

Beyond PR

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients.

Putting the “PR” in Partnership Relations

PRSay

While members of our industry are often still pigeonholed as press generators, those of us actively engaged on both the client and agency sides of the PR house know there are few professions as diverse and dynamic.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table.

Visual Content and your Brand

The Proactive Report

VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. Social media has become a melting pot of white noise.

Brand 130

What Goes in a Great Media Kit

ReimaginePR

love to see what real people have created. Sharing the work of real people who have created or accomplished something using your product is also an amazing opportunity to do some community building. Blog PR Agency AdviceI get to sit on both sides of the media kit divide.

Media 163

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table.

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

It features online purchasing, automatic inventory, real-time food and menu costing, POS sales integration and more. Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate.

Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now.

What about Snapchat? Part 1 of 2

Shift Communications

This crisis results in ill-advised actions such as making your premium real estate Times Square billboard a Snapcode (which doesn’t work at most pedestrian angles): We need to measure in order to manage.

4 Keys to Distributing Public Service Announcements

Cision

The real estate adage “location, location, location” is also relevant to PSA distribution. She partners with agency clients and brands to develop their own, unique story and to help them to tell it across multiple channels and reach their target audiences. Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

Behind the Headlines With Holly Beverly

Cision

Rogers & Cowan has a tremendous roster of brand and entertainment clients, and I’m especially excited to be leading new business, marketing and social media efforts for the agency’s entertainment and brand teams. What is it like to now move to an agency?

Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

What can a New York PR agency learn from the cautionary financial tale of the last decade? “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S.

Film 148

A career roadmap for millennials and Gen Z

PR Daily

These two generations were born in the digital age—and will be an asset to the many PR and marketing agencies heading down that path. It's analogous to saying in real estate, location, location, location. Millennials are more than 80 million strong and growing.

Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

Sword and the Script

He talked about a real estate developer in Buenos Aires who wanted to attract attention to a new development, Madero Este, in a remote section of the city. With a $4-million budget, his advertising agency could have taken the easy way out by creating a traditional campaign.

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Busch’s Fresh Food Market Drives 483 Percent Online Engagement, Linqia and Busch's Fresh Food Market, LEAD Marketing Agency. TechOhio Content Marketing Initiative, MediaSource with the Ohio Development Services Agency. The Real Deal, RetailMeNot. · Real-Time Content Marketing. ·

10 Public Relations Tactics That Will Make You a Startup Rockstar

B2B PR Sense

A boutique PR agency will provide senior level attention and flexilbity, which larger agencies, given their structure, can't afford to provide. How I Started One of the Top B2B Agencies. Use these public relations tactics to amplify your PR efforts and get real results.

Stuck in the middle

PRSay

She has worked in numerous sectors including with elected officials, PR agencies, government contractors, civil engineering firms, real estate professionals, higher education, travel and tourism, gaming and hospitality.

Why HR-PR Should be a Pillar of Any Program

Shift Communications

In its many iterations, HR-PR commands a good portion of business press; real estate. These stories are also highly valuable to press, as they provide real-life examples of how entrepreneurs are solving the recruiting talent – a C-level priority.

5 ways you can craft pitches to pique journalists' interest

PR Daily

Our agency gets that question a lot. Let's say you work for a real estate brokerage and want to speak about the demand for office space in a certain market. "What types of stories can you get me in X publication?".

The Benefits of Earning Your APR

PRSay

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. The agency’s PRcitecture communications strategy modeling process.

A PR pro's guide to link building

PR Daily

If it’s a release for a real estate firm, maybe you could link to an infographic on your site about the prices of houses in different areas. A link from this PR blog isn’t as valuable for a real estate firm as it is for a PR or digital marketing firm.

9 expert tips for writing press release headlines

PR Daily

Crafting a good headline can be a real struggle. Samantha Jacobs is the founder Hemsworth Communications , a PR agency that specializes in the travel and leisure industry. David Landis is President of San Francisco-based Landis Communications , a social media and digital PR agency.

5 marketing strategies to boost referrals

PR Daily

When I first launched my marketing agency more than seven years ago, we did everything under the sun. We were also heavily involved in influencer marketing from the beginning, so we launched a separate agency to handle that part of the business.

Red Cross decries ‘beneficiary’ designation in Panama Papers

PR Daily

On Sunday, news broke that the agency’s neutrality may have been compromised by “being falsely tied to mysterious or unidentified funders” in the Panama Papers. There is perceived safety, trust and independence associated with the logos and emblems of the Red Cross.

Content distribution secrets for modern PR pros

PR Daily

There, too, we face tolls as publishers look to generate revenue from the virtual real estate they're giving over to native advertising. It seems more agencies and client-side teams are considering the merits of paying for article placement.

Why live, online video should be PR firms' next big land grab

PR Daily

Social media was the previous frontier up for grabs among PR firms, ad agencies, digital agencies and search agencies. Those who did not now have the chance to get back in the game by setting their sights on the next prime real estate for communications pros: live, online video.

4 Keys to Distributing Public Service Announcements

Beyond PR

The real estate adage “location, location, location” is also relevant to PSA distribution. She partners with agency clients and brands to develop their own, unique story and to help them to tell it across multiple channels and reach their target audiences.

3 ways to make your LinkedIn profile shine

PR Daily

LinkedIn provides real estate for three URLs in the contact information section. Lou Hoffman is CEO of the Hoffman Agency a global communications consultancy.

2016 – A Year in Traditional Media

Shift Communications

I first pitched the news of ERA Real Estate’s new president & CEO to Erica Christoffer in July, and she quickly expressed interest in connecting with Sue Yannaccone for a video interview.

Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Beyond PR

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now.

How publishing free content drives sales

PR Daily

The world sure has changed since 1995 when I founded my digital marketing agency. Hashtags back then were pound signs, dial-up Internet tied up our land lines and Web 2.0 hadn’t yet shown its full potential.

Don’t Quit Facebook Yet

Shift Communications

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

The dilemma of budgeting for PR

PR Daily

Unlike the advertising discipline, which used to have an answer of between 2 and 5 percent of gross revenue, there have been no real guidelines for PR spending, and for good reason. PR has traditionally offered no real guidelines for how much organizations should spend.