Real Estate Provides Insight Into PR Growth Areas

HMA Public Relations

With 2019 rapidly approaching, agencies are busy planning for the next 12 months. The post Real Estate Provides Insight Into PR Growth Areas appeared first on HMA Public Relations. Public Relations 2019 economic development New Year real estateAmong the biggest questions: What sectors will provide the greatest opportunities for growth? […].

Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

I rarely use this real estate to talk about the Agency, much less brag about the Agency. The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month. thesis really tell you about a given agency? Every agency drawing breath is capable of handling a news event.

Repairing the broken PR agency review process

PR Daily

The typical process that guides organizations in evaluating PR agencies and ultimately choosing one is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills, secondary traits when it comes to an agency’s ability to execute a campaign month after month after month. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the account team.

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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

John was good enough to answer our “three questions from a PR agency” for this post. Westchester Magazine has a small, tight and busy core staff and a cadre of equally busy freelancers covering everything from restaurants and shopping to arts and entertainment and real estate. “These are real opportunities to get to know magazine staffers in a non-pitch environment and talk about other topics.” John Turiano.

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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. We avoid general real estate stories and articles that take a broad look at housing affordability issues. The post A Journalist’s POV: 3 Questions From A PR Agency appeared first on Crenshaw Communications. In public relations, it’s often said that you’re only as good as your media contacts.

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Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Business Insider reported : “COVID-19 has fast-tracked our future of work programme, leading us to review our real estate portfolio,” Stephen Griggs, Deloitte’s UK managing partner, said in an emailed statement.

Agency 101

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate. At its simplest, that is the real power of CSR.

In era of eroding trust, occupations we find most—and least—trustworthy

Agility PR Solutions

New research from pioneering next-generation real estate agency Purplebricks Group uncovers which professions are deemed the most […]. The delicate balance of “trust” has reached a fever pitch in 2018—especially when it comes to Americans’ faith in those in a wide range of occupations, such as journalists, politicians, teachers, doctors, bankers, realtors, and car and insurance salespeople.

A Must-Read List For PR Agencies

ImPRessions - Crenshaw Communications

The Post presents a panoply of NY-insidery information on topics such as media, real estate and entertainment mixed in with other coverage that transcends transcend NY news and its easily-digestible format means a quick read gets you up to speed. The post A Must-Read List For PR Agencies appeared first on Crenshaw Communications. Between developing media strategy, taking meetings and writing press materials, the typical public relations team is crazy busy.

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Our PR Agency's Secrets For Top-Performing Resumes


With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Real-world experience beyond the classroom. This is unnecessary and takes up valuable real estate on your resume that could be used for more relevant information (i.e. Agency Life

PR Agency Best Practices for Common Content Roadblocks

Beyond PR

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Here are five lessons that come directly out of my years of experience working with PR agencies, big and small, to better tell their clients’ stories.

Saxum’s Jeff Risley on using this crisis to your advantage

PR Daily

For Jeff Risley, chief strategy officer at Saxum , an integrated digital agency based in Oklahoma City, that meant making 75% of his meetings virtual, tapping into new communities on Slack and Hubspot, and rethinking the brand of his agency.

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No Fixed Address, Children’s Health, Megaworld Foundation among the winners at Nonprofit PR Awards

PR Daily

The agency, along with SickKids Airbnb, increased donations to build a new hospital by nearly 30%. Also on the frontlines of the pandemic was Nonprofit Agency of the Year Grand Prize winner Momentum Communications Group, which doubled its client roster in the last 14 months.

Addressing media inquiries when an employee has coronavirus

PR Daily

If you are a lawyer, financial expert, real estate professional, or healthcare provider, you might have good advice to share with the public. Think about ways you can help, such as donating to a social service agency, church or synagogue, or providing free service.

Trust crisis: 5 changes you must embrace for 2021

PR Daily

It’s never been easier or more cost-effective for communicators to monitor in real-time using monitoring tools such as Sprout Social , supported by a strong reactive strategy and process for emerging issues along with paid social ads to ensure your messages are seen by the right audiences.

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What Goes in a Great Media Kit


love to see what real people have created. Sharing the work of real people who have created or accomplished something using your product is also an amazing opportunity to do some community building. Also, you have such a short moment to grab their interest, that top real estate is best used by some compelling copy. Blog PR Agency AdviceI get to sit on both sides of the media kit divide. I develop them for clients.

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Putting the “PR” in Partnership Relations


While members of our industry are often still pigeonholed as press generators, those of us actively engaged on both the client and agency sides of the PR house know there are few professions as diverse and dynamic. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. For its smart home partners, Coldwell Banker has been able to offer speaking and panel opportunities at high level real estate conferences.

The Changing Workplace: What It Means for Businesses


So how can a business that’s already well-established in its real estate create an environment more in line with what employees are beginning to ask for? Let’s say that an agency is beginning to see a decline in long-term client contracts and a shift away from the “always-on”, cubicle-driven working environment. It’s important for business and agency owners to pay attention to the work environment they’re fostering.

Cisco, Florida Realtors, JBL, Pan Communications among Communicator of the Year Award winners

PR Daily

Two Hall of Famers lead the galaxy of shining communication stars: Lauren Gongora , who oversees key accounts in the Boden agency portfolio, including Target and McDonald’s. They inspire one another in extraordinary ways; consider these vibrant stories from the real estate realm.

3 ‘boring’ brands that have made a social media splash

PR Daily

Corporate real estate: not exactly what comes to mind when you think of super-engaging social media content, the sort that garners 18,000 “likes” per post, right? It’s unexpected, it’s entertaining , and it works to both educate travelers and build the agency’s credibility. You might think your organization or client company is a bit bland compared with NASA, Disney and other high-profile names, but here’s how you might catch online lightning in a bottle.

The Pro Strategy for Mastering WFH Zoom Calls

Konnect Agency

agency, we know a thing or two about navigating the interconnected awesomeness of Zoom. But in real life, they are noisy as hell! Most of our PR agency works on two screens while in office. Now that we’re all home and working on whatever piece of household real estate we can wrestle away from our partners, children, and roommates, a second screen would most surely help with productivity. In real life, this view of someone would be crazy. Working.

PR Buzzwords That Should Be Banned

ImPRessions - Crenshaw Communications

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms. There are far too many tired, empty words used in news announcements and other content prepared by PR agencies or their clients. We’ve all seen flowery descriptions describing homes for sale as “cozy” (read: tiny); with a “low-maintenance yard” (probably paved concrete); or “partial water view” (maybe a dried stream bed).

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

We called on communications pros, organizations and agencies from across the globe to share their innovative campaigns, events, pitches and strategies—and they did not disappoint. Real Estate and Fair Housing Thought Leadership, Ashby & Graff Real Estate. From Crazy Rich to Crazy Real Singapore, Bullfrog + Baum. Congratulations to this year’s honorees. Earning coverage for your clients or organization is no simple feat.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table.

PR Poised to Become the Digital Leader

The Proactive Report

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table.

Why Social Media Platforms and Apps are Crucial to Marketing Your Brands


Sure, you could probably just go ahead and make a social media platform, but without a basic guide as to what you want to achieve, you’re basically just wasting internet real estate. [link].

Are these putrid PR buzzwords polluting your pitches?

PR Daily

As a Zillow enthusiast, I appreciate real estate euphemisms. As for public relations, far too many tired, empty words are used in news announcements and other content prepared by agencies or their clients. You might even skip the quote and post a real executive comment on social media. PR buzzwords are another story.

What about Snapchat? Part 1 of 2

Shift Communications

This crisis results in ill-advised actions such as making your premium real estate Times Square billboard a Snapcode (which doesn’t work at most pedestrian angles): We need to measure in order to manage. Part 1 of 2 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing.

Expansion in the China World Building Sets the Stage for Hoffman China in 2018

The Hoffman Agency

We literally ran out of real estate. Related to the Agency’s culture, we strive for our environment to be professionally cool and comfortable. Agency Centric Inside Hoffman insidehaBy Jason Cao . Hoffman China General Manager. Running out of office space is a good problem to have since it reflects a growing enterprise. Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction.

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

It features online purchasing, automatic inventory, real-time food and menu costing, POS sales integration and more. CEO Sivan Blasenheim said that Rentigo is bringing payment tech expertise and a free mobile CRM to real estate, where many still pay by paper check and manage businesses with spreadsheets. Focuus : Their vision is to automate the entire marketing analysis process, helping advertisers and agencies to scale easily and become market leaders.

Lessons in PR & Marketing from Hallmark’s Holiday Movies

Konnect Agency

Now that Thanksgiving is behind us, the holiday season is in full swing, especially at this public relations agency ! However, when a large real estate company looking to buy both inns rolls into town, Julia teams up with the family who owns the other inn to devise a plan to prevent the sale and grow both inns. The post Lessons in PR & Marketing from Hallmark’s Holiday Movies appeared first on Konnect Agency.

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Tips for pricing corporate video work

PR Daily

The only video agencies who quote by the minute are the ones who still shoot in Betacam. When you want to buy a home, you meet with a real estate professional and you give them the information they need to help you meet your goals. Talk to a few qualified video agencies to get proposals for your client’s project. When you share your initial vision for your client’s video from your agency perspective, you help us get an idea of the breadth of resources needed.

Visual Content and your Brand

The Proactive Report

VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. That’s why so many companies are leaning on the expertise of outside visual content providers and digital agencies. And that’s one more reason why smart companies are partnering with experienced agencies who can do the heavy lifting on visual content.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. But data can also inform an overall communications strategy and its messaging, as many PR agency teams know. In 2016, public relations saw its share of highs and lows.

A career roadmap for millennials and Gen Z

PR Daily

These two generations were born in the digital age—and will be an asset to the many PR and marketing agencies heading down that path. It's analogous to saying in real estate, location, location, location. Millennials are more than 80 million strong and growing. They enter the workforce at increasing rates and comprise the largest age demographic. Their foothold in public relations will continue to solidify as older generations, like baby boomers, retire.

Seattle: The Emerald City of Technology


Seattle has not only unfolded as a hotbed of technology, but also a menagerie of restaurants, sports, craft brews, hipsters, outdoor adventure, Bay Area transplants and massive real estate development. What we get from our friends and colleagues in these and other cities are decidedly mixed feelings about the perks alongside the drawbacks (traffic and real estate prices, hello Silicon Valley?)

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

A Legacy That Carries On, Ingenia Agency with Grupo Bimbo. Cisco’s Recruiter Real Talk Video Series, Cisco (@WeAreCisco). Dairy Farmers of Washington Recipe Content Series, CMD Agency with Dairy Farmers of Washington. Celebrating Black History in Real Estate, Ashby & Graff Real Estate. Bring It Home, CMD Agency with JELD-WEN Windows and Doors. SimplyU, CRC Agency with SimplyProtein. Congratulations to this year’s honorees.

3 ways to make your LinkedIn profile shine

PR Daily

LinkedIn provides real estate for three URLs in the contact information section. Lou Hoffman is CEO of the Hoffman Agency a global communications consultancy. While conducting a training session for a client yesterday, I was reminded that many people still associate LinkedIn with the job market.