The Proactive Report

DECEMBER 24, 2014

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps.

Mobile 201

Mobile Strategy Web Consumer 201

Prakkypedia

JANUARY 19, 2020

Be wary of fake social media posts. Take a break from ABC 24 or the radio or indeed, Facebook updates. I’ve seen some retailers say they’ll donate a whole day’s takings, for example. Supermarkets and retailers donating goods. Follow utility providers such as SA Power Networks and Telstra.

Communications 78

Communications Retail LinkedIn Radio 78

Waxing UnLyrical

JULY 18, 2019

We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo. manual social media searching, local news, niche publications, community events, etc., We also request one round of approval before the content is posted publicly.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Bianchi Biz Blog

JANUARY 24, 2022

Dealerships are leveraging online business models that redefine the customer experience in automotive retail. We shot a ton of on-site footage for our social media channels that our readers and followers really enjoyed. I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN.

Meeting 79

Meeting Automotive Media Technology 79

5W PR

JULY 10, 2017

Those referrals come from trusted sources … family, friends, and even people they’ve never met but are in contact with several times a week … possibly because they read something that person shares on social media and like their viewpoint. They partnered with Krusteaz and promoted both the 12.5-inch

Company 88

Company Small Business Television Radio 88

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S.

Instagram 98

Instagram Crisis Local Privacy 98

Buzzstream

MARCH 13, 2024

Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. In contrast, traditional PR has broader metrics to measure public perception and sentiment.

Digital PR 71

Digital PR Construction Case Study SEO 71

Mark My Words

APRIL 21, 2017

But in other respects, 2017 will continue a trend towards retail politics: who has the best single line slogan wins. As Trump showed it is possible to rise above the critical media filter and speak directly to supporters on social media, many of which have never voted before.

Comparison 60

Comparison Radio Retail Interviews 60

PR Fuel

JUNE 26, 2020

Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience.

How To 52

How To Writing Guidelines Television 52

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

Crisis 78

Crisis Local Facebook Social Media 78

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Communications Conversations

AUGUST 31, 2018

And, how can companies better work with the media in the years ahead? There is such a large news content hole that needs to be filled between newscasts, websites, social media, etc. Media still need content. PR professionals still need earned media to promote priorities. We still need each other. A lot of things.

Media 112

Media Journalism Report Video 112

Flatiron Communications

SEPTEMBER 24, 2014

Most significantly, I’m seeing how a newly published author, with a sizable social media following, can play a pivotal role in driving awareness, esteem and…ultimately sales. Then, if you’re not self-published, tapping your publisher’s clout to garner a more prominent display at brick & mortar retailers.

Radio 34

Radio Social Media Twitter Retail 34

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. 5 - From Red Carpet to Retail. billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Flatiron Communications

SEPTEMBER 24, 2014

Most significantly, I’m seeing how a newly published author, with a sizable social media following, can play a pivotal role in driving awareness, esteem and…ultimately sales. Then, if you’re not self-published, tapping your publisher’s clout to garner a more prominent display at brick & mortar retailers.

Radio 28

Radio Social Media Twitter Retail 28

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

Travel 79

Travel Case Study Creativity Advertising 79

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. 5 - From Red Carpet to Retail. billion bottled water category.

Marketing 48

Marketing Viral Consumer Brand 48

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In In gaming, Snapchat is looked at as a fad, where retail has embraced it. There may even be peer groups that are more prone to use Snapchat than others.

Measurement 40

Measurement How To Marketing Engineering 40

Communications Conversations

FEBRUARY 3, 2016

Every time you see her pop up in a social feed, she’s traveling around the state using the now-ubiquitous #onlyinmn hash tag. When you hear her talking on the radio, she’s raving about our great state. I think I counted that blog post on my media report, so thanks! It’s a Minnesota movement.

Tourism 60

Tourism Travel Instagram Pitching 60

PR 20/20

JUNE 7, 2018

We may even get to a future where you get stuff you didn't even order—because a retailer anticipated your needs. You're seeing an early version of this with social media. They would have needed a huge TV or radio budget 20 years ago to do the same thing. Anticipating a grocery run?

Marketing 41

Marketing System Technology Google 41