Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S. Users’ data collection and privacy aren’t consumers’ only area of concern, though.

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Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. Disclose how you’re using data and make sure you’re following privacy best practices before you’re forced to do so through regulations (some of you might already be, through Europe’s GDPR). Internal communications.

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

Pinterest seeks to woo advertisers and international users as IPO looms

PR Daily

That would include making ads more relevant, expanding internationally, and using technologies like Lens, its visual recognition tool , to recommend more products. “We Fortune reported: The number of Pinterest’s international monthly active users has tripled since the first quarter of 2016. The region’s new privacy rules could also hinder efforts. The post Pinterest seeks to woo advertisers and international users as IPO looms appeared first on PR Daily.

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

The Centre for Data Ethics and Innovation provides independent, expert advice on AI and data-driven technologies. PRWeek Strategic Internal Communications conference I’ll be speaking about the challenge of communicating with internal audiences about AI at the PRWeek Strategic Internal Communications conference in London on 6 December. Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice.

5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. Customer needs and technology advances are coming together in a perfect storm of innovation for cloud providers and those tasked with promoting the key players in the space. Privacy concerns drive open source cloud. Crenshaw Communications cloud technology PR

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5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. CES 2020 is officially a wrap.

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5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

Five ways marketers can prepare for GDPR

PR in High Definition

Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. This data map must not only incorporate internal data but also the data about you and your clients that your vendors hold. Blog Charlotte Stoel European PR PR tips Technology Traditional PR data privacy gdpr PR public relations

Why public relations must wake up to wearables

PR Conversations

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

A new era for brand trust – how PR must adapt

PR in High Definition

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But one consequence of GDPR is that people will become more aware of the protection of data and their privacy – which has already started to result in people losing trust in some of the major technology providers.

CAPP Publishes Recommendations for Telehealth

Scott Public Relations

Patients need to know what telehealth can and can’t do, how their privacy is protected, and when telehealth can complement or substitute for in-person care. Providers need access to evidence-based research on the best practices for telehealth technology. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

As public trust ebbs, workers turn to employers for info and assurances

PR Daily

Edelman SVP Jonathan Jordan taps polling data to explain how communicators can deliver reality to fact-starved internal and external audiences—and look toward the ‘next normal.’. In his keynote address Wednesday for Ragan’s Best Practices in Internal Communications & Culture Virtual Summit , Jordan stressed the vital importance for organizations to deliver information and a sense of security to employees in these difficult times.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Following backlash over data sharing and privacy concerns, Zoom has been scrambling to fix its default settings to regain consumer trust and stop “Zoombombing” incidents. Among the privacy features Mr. Yuan now promises is an option for end-to-end encryption to safeguard conversations, he told the Journal. Zoom had previously advertised such a feature, but security experts discovered the underlying technology provided a lesser level of data protection.

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow.

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Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy. It’s made promises surrounding the consumer data privacy debate. While, of course, we aren’t privy to the internal strategy behind this campaign, the timing certainly seems to point to an effort to win back public favor and place the brand more solidly on the positive side of the spectrum.

Impact of COVID-19 on NHS comms

Stephen Waddington

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. Patient care and privacy needed to be balanced with public health. COVID-19 has driven the adoption of technology.

B2B Security Vendors: Prepare for Scrutiny

Shift Communications

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. How long will it be before B2B tech vendors, especially security vendors that supply the technological underpinnings of these public companies, are subject to the same scrutiny? b2b Crisis Communications Marketing Public Relations Strategy Technology Thought Leadership

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Apple’s Tim Cook slams lax U.S. data-protection laws

PR Daily

CEO Tim Cook was the messenger for Apple’s advocacy, which leant authenticity to the move, given his long history of supporting privacy. He issued his call for tighter security in a speech to the 40th International Conference of Data Protection and Privacy Commissioners. The speech was shared on YouTube: Apple also has a history of advocating for data privacy and protection. We believe that privacy is a fundamental human right.

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

The US focus is prominent throughout the speech; I might have suggested a more international approach. It’s part of this amazing expansion of voice through law, culture and technology. We face real issues that will take a long time to work through — massive economic transitions from globalization and technology, fallout from the 2008 financial crisis, and polarized reactions to greater migration.

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Apple’s PR Showdown

ImPRessions - Crenshaw Communications

Journal reported that Apple’s internal communications team uncharacteristically sent reporters “favorable third-party reports about the company,” including five studies since the start of the year. But it did so in a way that invited support from data security experts and tech influencers and positioned the company as protecting the privacy of all iPhone users. It’s been a tough few months for Apple’s PR team.

The splinternet — mankind’s fight over the internet

Doctor Spin

The splinternet (also referred to as cyber-balkanization or internet balkanization) is a characterization of the Internet as splintering and dividing due to various factors, such as technology, commerce, politics, nationalism, religion, and divergent national interests.”

How CEOs Should Use Data In A PR Crisis

Onclusive

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. In those five days, the hashtag #DeleteFacebook circulated the Internet and a recent study from Creative Strategies showed that thirty-five percent of Facebook users surveyed said they are using Facebook less than they did before hearing about data privacy concerns.

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Why 2020 will be a year of ‘actionable social purpose’

PR Daily

FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. Investors are more focused than ever on companies with strong track records in these areas, and companies are more clearly defining their efforts, including linking executive compensation to ESG goals such as fighting climate change and ensuring data privacy, cybersecurity, and diversity and inclusion. Data privacy regulations intensifies.

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more. Good morning, PR pros: A coalition of trade organizations and companies called Privacy for America has announced a “comprehensive new framework” proposal for privacy legislation across the United States. — Privacy for America (@privacy4america) December 3, 2019.

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

The US focus is prominent throughout the speech; I might have suggested a more international approach. It’s part of this amazing expansion of voice through law, culture and technology. We face real issues that will take a long time to work through — massive economic transitions from globalization and technology, fallout from the 2008 financial crisis, and polarized reactions to greater migration.

Viral 40

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

The US focus is prominent throughout the speech; I might have suggested a more international approach. It’s part of this amazing expansion of voice through law, culture and technology. We face real issues that will take a long time to work through — massive economic transitions from globalization and technology, fallout from the 2008 financial crisis, and polarized reactions to greater migration.

Viral 40

What’s Next in Public Relations? Let’s Ask My Students

PRSay

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. Some of the questions they’re addressing are just plain hard, like how to coherently explain blockchain, a technology little understood outside of a small group of experts, to consumers who soon may be relying on it to secure their online transactions and protect their privacy on social networks. I recently finished reviewing my PR graduate students’ thesis proposals.

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Technology has transformed everything we do, from our ability to swiftly discover and tightly target key opinion leaders (be they journalists, politicians, shareholders, stakeholders, or all of the above) with relevant, credible information—to our proven power to build robust virtual communities by creating enticing, engaging bridges to the brands we represent. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come.

Announcing Ragan’s 2020 PR Daily Awards

PR Daily

U-Haul International, Inc: College Students: U-Haul Offers 30 Days Free Self-Storage amid Coronavirus Outbreak. U-Haul International, Inc: College Students: U-Haul Offers 30 Days Free Self-Storage amid Coronavirus Outbreak. Technology Campaign.

6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.

15 Social Media Trends to Follow in 2019

Critical Mention

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. This new technology enables 24/7 availability.

4 ways newsrooms shine the spotlight on company stars

PR Daily

Here’s how four organizations feature their internal experts and leaders. Whether your business is health care or aerospace, a modern newsroom is also an ideal place to promote internal expertise, tout specialists and humanize employees and customers through storytelling. American Express Open Forum recently published an article on “7 Steps to Ensure Customer Data Privacy.” From health care to aerospace, the people behind the scenes make for promising stories.

Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity.

Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. For example, Australia’s privacy laws safeguard against personal data being stored offshore where it’s out of the law’s reach, but this would be in direct violation of the TPP.

How Do I Become a PR Influencer

Critical Mention

For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. I also work internationally. You can expand your borders because you have technology that allows you to do this. Companies that aren’t forward thinking and those not looking at how customer experience changes, as a result of evolving media and technology, are going to become obsolete.

Ashley Madison CEO steps down following hack

PR Daily

The company’s PR team even reached out to blogger and technology evangelist Robert Scoble in November 2014 with a pitch that said, in part: With a new breach seemingly weekly, and impacting some of the largest sites out there and everyone from celebs to your next-door neighbor, some might say that AshleyMadison has become the last truly secure space on the Internet. We are actively adjusting to the attack on our business and members’ privacy by criminals.

Why the GDPR applies to your business—regardless of your EU footprint

PR Daily

The GDPR (General Data Privacy Regulation) passed in the European Union (EU) in May of 2018 and is one of the most popular topics of discussion amongst businesses who may or may not conduct business on an international level. Combine the long reach of modern technology and the number of people living abroad, there’s likely information stored somewhere that affects EU citizens. It is more important than ever for privacy to be a top priority.