Ishmael's Corner

SEPTEMBER 28, 2014

. — to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. I did expect Twitter to rate better than less than two percent. Regarding ideal pitch length —. This one deserves more context. Do your homework.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Ishmael's Corner

OCTOBER 6, 2015

The Art Of Storytelling In Business Communications And Public Relations. While you can’t pitch Facebook — the “Dear Zuck, next week company XYZ will announce the world’s first …” isn’t going to work — the fact that Facebook generates up to 20 percent of the traffic to news sites bears attention.more.

Facebook 60

Facebook Twitter Storytelling Media 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. In fact, 93% of PR professionals follow journalists on Twitter. Other skills and attributes are more timeless.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 165

Publicity Storytelling Instagram Pitching 165

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. Details like that make a byline more than just another pitch. When I think about going deep in interview questions, I like to think about the difference between Twitter and Reddit. And you want an SME to paint that picture for you.

Interviews 296

Interviews How To Reddit Journalism 296

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Bianchi Biz Blog

SEPTEMBER 11, 2023

My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What advice do you have for PR people that want to pitch you? I see more value from pitches that get straight to the point, show me a problem, and then show me a solution.

Meeting 104

Meeting Media Travel Journalism 104

OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? While it may be tricky to define ‘best,’ one of my favorite pitches led to a Fast Company feature story. And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. It has built an outspoken and irreverent social media persona across a number of platforms, from Twitter to Snapchat. But there are storytelling opportunities that the incumbents don’t have. If you can’t beat ‘em, buy ‘em.

Brand 136

Brand Branding How To Storytelling 136

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? Her favorite social platform is Twitter , connect with her there. On Wednesday, March 22 nd , at 8:30 p.m.

Radio 170

Radio How To Community Storytelling 170

Ishmael's Corner

APRIL 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post A Human Touch in PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Matthew Medlin, Account Coordinator Science and art. But glances can be deceptive.

Storytelling 147

Storytelling Communications Publicity Survey 147

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills? How will you keep your PR skills up-to-date?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Often successful PR begins with the perfect pitch idea. There are hundreds of beer bloggers and by reaching out to those with high Alexa ratings, a healthy number of incoming links, Facebook likes and Twitter follows with samples, interviews and images, we’ve seen remarkable results. Blog storytelling has reach.

Blogging 159

Blogging Interviews Storytelling Community 159

Sword and the Script

SEPTEMBER 8, 2020

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 95

Survey Industry Leadership Study 95

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If you’re proactively pitching the press about your company, note at the end of your pitch that your spokesperson has been quoted in major publications to reinforce credibility. Follow her on Twitter: @jenlawhead.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. For PR programs, whether the moment calls for media pitches or creative extensions, it’s best to make sure ideas, language, and core messages are authentic.

Instagram 159

Instagram Reddit Transportation Creativity 159

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Currently, on Twitter there are something like 6,000 tweets/second. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

OCTOBER 9, 2019

Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Twitter - instant sharing on what’s trending and relevant. Use Social Media for Storytelling. You can do so by producing valuable content that doesn’t sound like an actual sales pitch. .

Social Media 75

Social Media Marketing Media Instagram 75

PRSay

OCTOBER 29, 2019

Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. Connect with Lisa on Twitter: @LisaArledge. Just like SNL doesn’t recycle content from 2005, your team shouldn’t be recycling its work over and over.

Television 111

Television Writing Storytelling Video 111

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Melissa Agnes

DECEMBER 9, 2014

Women Worldwide is all about storytelling at its best. Now, I’m receiving the pitches from PR people who want their executives interviewed on my show. Follow Deirdre on Twitter: @dbreakenridge. Follow #50Shows on Twitter. Women Worldwide is an extension of best practice communication and PR. Interviews'

Radio 238

Radio Interviews Community Storytelling 238

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. It may just be the Texan in me, but Whataburger is one of my favorite Twitter accounts to follow. Press releases and pitches will always have a place, but we do need to evolve as our audience does.

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

NOVEMBER 30, 2016

Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties. Follow him on Twitter @cglynch.

Software 0

Software Media Leadership Journalism 0

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” A Twitter mindset is helpful in working with journalists.

Crisis 0

Crisis Reputation Study Social Media 0

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Waxing UnLyrical

JUNE 28, 2018

Is it any wonder these opening pitches were barely memorable? By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. I’m often asked if storytelling is harder for B2B companies. Connect with Rob on Twitter or follow his blog.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Shift Communications

AUGUST 20, 2015

You’re walking into a new business pitch, do you know where your personal brand is? Her Twitter content is really great and totally sharable.” Find a way to make the room laugh in the first ten minutes of a new business pitch. Rather, embrace the storytelling opportunity. It’s 9 a.m. Do you think you’re funny?

Brand 60

Brand Branding Pitching Storytelling 60

PR Conversations

APRIL 27, 2017

During our blogging hiatus, Judy Gombita has kept up the PR Conversations action via our hugely successful Twitter micro-blog. I confess to being tempted to redecorate with a contemporary creative storytelling theme featuring multi-slider, visually gorgeous Parallax visual effects and scrolling devices.

Blogging 58

Blogging Writing Pitching Storytelling 58

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. We are always pitchable by PR people.

Print 48

Print Newspapers Interviews Journalism 48

Melissa Agnes

DECEMBER 9, 2014

Women Worldwide is all about storytelling at its best. Now, I’m receiving the pitches from PR people who want their executives interviewed on my show. Follow Deirdre on Twitter: @dbreakenridge. Follow #50Shows on Twitter. Women Worldwide is an extension of best practice communication and PR.

Radio 100

Radio Interviews Crisis Management Community 100

Beyond PR

NOVEMBER 29, 2016

Storytelling for example, finds it roots in cave paintings and the earliest form of communication. However, the real success of public relations is as simple as what people are saying about your brand – whether it is said in a saloon, around a campfire or on Twitter. . Connect with him on LinkedIn and follow him on Twitter.

Storytelling 40

Storytelling Agency Creativity Twitter 40

Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. Media outlets are all too aware of the growing number of people who say their primary source of news headlines is not the front page, but Facebook or Twitter. I’m a big film buff; and talk about a good storyteller. And they told a good story.

Newspapers 120

Newspapers Reddit Journalism Technology 120

The Hoffman Agency

AUGUST 12, 2019

However, when you assemble communicators and writers in a room for an hour, the conversation is bound to bloom into the intricacies of storytelling. . Here are three takeaways Kara shared as she gave a peek behind the doors of Bloomberg and into some great trends in storytelling. .

Storytelling 28

Storytelling Trends Media Training Report 28

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. I’ve learned that you have to make changes in your thought process and within your organization to make creativity a part of your workflow, moving storytelling to new visual and interactive levels.

Creativity 150

Creativity Trends Agency Technology 150

Solo PR Pro

FEBRUARY 11, 2016

However, the type of publication you’re pitching will have an influence on the subject matter of your article and how you choose to angle it. Be a storyteller and try to create intimacy with the reader. Perfecting the pitch. Sending a good quality pitch to the wrong target. What is the problem? Review the specifications.

How To 40

How To Guidelines Pitching Writing 40

Beyond PR

SEPTEMBER 6, 2016

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. Connect with her on LinkedIn and follow her on Twitter @ADHicken. lXerqF1BDC.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

MARCH 6, 2018

Those traditional “PR tactics”, you know pitching influencers and distributing content to the media, have gained significant steam. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. Connect with him on Twitter: @sethgilpn. . .

Strategy 67

Strategy How To B2C Content Marketing 67