Remove Newspapers Remove Pitching Remove Storytelling Remove Twitter
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Embracing Language as a Storytelling Tool for PR in 2018

PRSay

In France, I understand the gist of a newspaper story. Some argue that lengthy, in-depth storytelling has seen better days. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. It will always provide the infrastructure for storytelling.

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Embracing Language as a Storytelling Tool for PR in 2018

PRSay

In France, I understand the gist of a newspaper story. Some argue that lengthy, in-depth storytelling has seen better days. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. It will always provide the infrastructure for storytelling.

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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. I did expect Twitter to rate better than less than two percent. Regarding ideal pitch length —.

Pitching 146
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 99
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Behind the Headlines With Morgan Givney

Cision

Going into college I just knew that I would be a reporter at a newspaper. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. It may just be the Texan in me, but Whataburger is one of my favorite Twitter accounts to follow. What drew you to the field of PR?

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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. Then I get my coffee, and read the print edition of our newspaper!”.

Print 48
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Behind the Headlines With Brandon Puttbrese

Cision

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” A Twitter mindset is helpful in working with journalists.

Crisis 0