Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. At the same time, the agency participants rated the quality of their creativity as 60% worse than the creative from advertising agencies. Regardless, creativity is a big part of PR today.

Creativity 150

Creativity Trends Agency Technology 150

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. If such big companies like Facebook and Twitter are effectively giving people more visibility for using video, then people are going to start using it in droves. That’s it. Yeah, it’s still increasing. I think the market’s certainly maturing.

Marketing 111

Marketing Video Product Launch YouTube 111

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 198

Marketing Content Marketing Data Social Media 198

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

They talk about it constantly, during networking events with media and influencers, on Twitter, and more. It’s not enough to just pitch stories anymore. Top PR teams do more than merely pitch media. Quality PR practitioners are expert storytellers. This cultivates more brand credibility long-term.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Onclusive

MAY 10, 2018

“This free, social CRM tool plugs right into your Gmail and provides a photo of your contact, an overview of their LinkedIn profile, company, title, location, Twitter, and connections you have in common,” she says. It’s a great listening tool to ensure your pitches are targeted.” 3–Visual Storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Communications Conversations

MAY 3, 2016

For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). Read through these descriptions–I’m glad I didn’t have to compete against these kids coming out of school!

Sports 0

Sports Leadership Internal International 0

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Related read: Is Your Press Release or Media Pitch Guilty of Information Overload? #4. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 88

Video Publicity Marketing Analytics 88

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. One person you recommend following on Twitter is… Shelly Kramer. I follow Tom on Twitter: @TomPick. A second constant is messaging.

Marketing 63

Marketing B2B Print Technology 63

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

Rock the Status Quo

FEBRUARY 3, 2015

Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. We offered a media exclusive, then let Twitter run with the story for a while. She serves on the board of New York Women in Communications, Inc.

Agency 100

Agency Advertising Advertising Twitter 100

Flatiron Communications

MAY 2, 2017

I thought I’d list a handful of those on which I’ve come to depend: MuckRack : Some years ago, I co-developed an app called MatchPoint, which surfaced the names of reporters to “pitch” based on their body of work versus their job titles or reporting beats alone. “I’m calling to follow-up” is a no-no.

Tools 45

Tools Twitter Report Pitching 45

NewsWhip

JUNE 23, 2021

This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. Take, for example, Twitter, Twitter is essential because that’s where elected officials are. Talking Points.

Data 78

Data Media Analytics Energy 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. Pitching reporters is not the same as it was 10 or even 5 years ago. We are the storytellers and content marketing should be our domain. Follow me on Twitter. Earned Media: This is where our traditional PR skills come into play.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

JULY 17, 2015

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” In the PRWeek 2014 Agency Business Report example, one has to also wonder about the senior leaders the PR agencies themselves are pitching as “PR leaders” to be represented in industry publications. ” ~ Global Alliance.

Agency 40

Agency Report Training Leadership 40

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Also see PR and Storytelling; Off Script No. The ability to scrape Twitter handles and target known individuals will go away.

Social Media 98

Social Media Marketing Media Creativity 98

Communications Conversations

MAY 13, 2015

Reach out to new professors I didn’t have a previous relationship with (big thanks for Dr. Freberg for the PR professors on Twitter list! ). She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). And, I wanted to expand the scope.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Twitter is the largest ever market research exercise that no one ever commissioned. They lie at the heart of inspiring conversations and storytelling.

Publicity 164

Publicity Ethics Data Community 164