MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only.

Print 48

Print Newspapers Interviews Journalism 48

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. For PR programs, whether the moment calls for media pitches or creative extensions, it’s best to make sure ideas, language, and core messages are authentic.

Instagram 159

Instagram Reddit Transportation Creativity 159

Sword and the Script

SEPTEMBER 8, 2020

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 99

Survey Industry Leadership Study 99

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. Follow him on Twitter @cglynch. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Kavitha noted to up-and-coming journalists that interning at a print job is critical.

Media Relations 40

Media Relations Media Journalism Print 40