Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Because Twitter offers PR advantages for brands willing to put in the effort.

B2B 103

B2B Twitter Brand Branding 103

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. My Twitter/X handle is @Jemy_Wof and FleetOwner’s is @fleetowner. After a few hops around in the company, I’ve landed with FleetOwner.

Meeting 54

Meeting Media Pitching Newspapers 54

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. That requires thoughtful attention and a strong sense of how media work. But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities. Interact on social media.

Media 333

Media Pitching Report B2B 333

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Twitter moves towards long-form content. How effective is video on social media? . Instagram introduces pinned posts.

Instagram 118

Instagram Video Twitter Facebook 118

Onclusive

AUGUST 3, 2020

The modern communicator is watching everything that is happening in the media. But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media.

Media 397

Media Pinterest Measurement Trends 397

Cision

JUNE 1, 2015

What I want to share in this piece is how basic social listening using Twitter Trends to earn media placements. It makes some intuitive sense: if people are discussing something in real time, opportunistic writers will write about these “high interest” topics. What was trending on March 12? Click to enlarge.

Twitter 120

Twitter Trends How To Media 120

Bianchi Biz Blog

APRIL 15, 2024

I don’t know about my pride, but when my mom learned that I was writing for a magazine she excitedly said, “you’re a published writer!!” If you want word to get out about your event or product, give us the tools we need to write about it. You can find Kevin on LinkedIn , and follow Fleet Equipment on Twitter and Facebook !

Meeting 102

Meeting Media Journalism Interviews 102

Prohibition

SEPTEMBER 3, 2023

This is great news for those who don’t want their data to be tracked, but terrible news for social media advertisers as those who opt out, most likely will no longer be able to be targeted within ad campaigns. In doing so, its Advantage+ tools which should be recognisable to any social media advertisers are improving.

Advertising 116

Advertising Advertising Social Media SMB 116

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Traditional media is pushing their fans to engage on social media. With over 2.3 With over 2.3

Pitching 319

Pitching Television Media Social Media 319

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. Today, there are more opportunities to share your compelling stories through a mix of media ( PESO ) and to create content that helps you stand out, be recognized and create deeper engagement with your audience. Please give some examples.

Twitter 157

Twitter Storytelling Community Writing 157

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. Social media platforms have provided a space for businesses and organizations to flourish in growing reach and visibility with the help of influencers.

Social Media 144

Social Media Media SEO Instagram 144

NewsWhip

APRIL 29, 2022

This week, Elon Musk makes headlines with Twitter takeover, and interest in Earth Day significantly drops. Apr 26th: Elon Musk officially buys Twitter. engagements to articles about Musk and Twitter, the majority of which after 11am were about Twitter accepting his deal. . In the last 24 hours there have been 7.2M

Twitter 78

Twitter Employee Meeting Report 78

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Collins , and Buzzfeed writer/editor Norberto Briceno at Business Wire’s Meet the Media: Mastering Millennial Media Breakfast in Los Angeles.

Reddit 158

Reddit Media Analytics Trends 158

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

25 Ad Tech Journalists To Follow On Twitter. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Twitter is an excellent way to build a list of go-to journalists.

Conference 319

Conference Privacy Leadership Data 319

PR for Anyone

JUNE 25, 2020

When my clients land in the media, one of the first things they ask me is , “Now what?” Media provides so much credibility for an expert - but it’s up to you, as that expert, to use the media appearance to your advantage. You want to share that media hit anywhere you are active. Transcript Hi everybody.

Media 130

Media Twitter LinkedIn Social Media 130

Bianchi Biz Blog

SEPTEMBER 11, 2023

I’m most proud of my writing that tells someone’s story or sheds light on an issue that isn’t commonly known. My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What story or stories are you most proud of?

Meeting 104

Meeting Media Travel Journalism 104

Cision

FEBRUARY 16, 2016

Twitter stock hit its lowest point last week after Jack Dorsey’s earnings call confirmed user attrition and an year-over-year loss of $500 million dollars. While this is abysmal news for investors in Twitter, the tea leaves for marketing and communication professionals aren’t necessarily so grim.

Twitter 120

Twitter Crisis Financial Insurance 120

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills?

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We vow to stay on top of real-time updates to ensure even better media coverage this year. . We write a great deal in PR. Here are some of the most useful ones for working in public relations. .

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. My suggestion is to move away from paid coverage and towards earned media instead. How do you earn media?

Media 169

Media Pitching Agency Guidelines 169

Business Wire

MAY 10, 2017

Conclude the release by including final details such as websites, social platforms such as Facebook, Twitter and other accounts. CONTACT INFORMATION Include contact information of someone who will be responsible for handling media inquiries. ABOUT THE BRAND Include a company boilerplate describing the company history and highlights.

Writing 165

Writing How To Video Facebook 165

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. There are approximately 6,000 tweets shared every second on Twitter. Social Media Workshop in Princeton, NJ.

Social Media 177

Social Media Media Interviews Instagram 177

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results. . #1

Social Media 130

Social Media Media Product Launch LinkedIn 130

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 106

B2B Survey Pitching Software 106

Stuart Bruce

NOVEMBER 17, 2022

The exaggerated reports of Twitter’s demise mean the geeky backwaters of Mastodon have suddenly been thrust into the limelight with mainstream media writing about it. … © Stuart Bruce - Mastodon returns – what does it mean for PR and communications?

Communications 190

Communications Crisis Communications Crisis Corporate 190

Cision

JANUARY 11, 2016

Cision’s Influencer Search is a proprietary feature that ranks influencers of conversation topics based on social posts, shares and relevancy on Twitter. Author | Media Maven | Cultural Artige. The official Twitter of nerdist.com. Obsessed with media and technology. I write about celebrity for the @LATimes.

Twitter 120

Twitter Fashion Television Travel 120

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. Nikkole Couture is vice president of Go to Market, Intrado Digital Media.

Writing 100

Writing How To Print Corporate 100

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. But most of them don’t get picked up by the media and very few are read by the intended audience. Another great press release headline tip is to write an authoritative headline.

Writing 52

Writing How To Engineering Industry 52

Bianchi Biz Blog

JUNE 19, 2023

My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics. I fell in love with writing when I was in sixth grade.

Transportation 93

Transportation Meeting Media Newspapers 93

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. A1: Needing time to prepare is often not a luxury in today’s instantaneous media landscape. Monitoring all social media and being proactive. Media Relations follows the same principle. You must respond like fire!

Twitter 212

Twitter Crisis Communications Crisis System 212

Bianchi Biz Blog

JULY 10, 2023

I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. I get a lot of “Write about this startup!” Probably just the above, or shotgun-email PR pitches that have nothing to do with me or the outlets I write for. (Do Do those even work?

Meeting 83

Meeting Report Automotive Media 83

Shift Communications

JULY 1, 2015

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out. I’ve included my Twitter profile as an example.

Twitter 60

Twitter Pitching How To Media 60

Critical Mention

AUGUST 5, 2018

And what better place to make those connections than on Twitter? She is nationally known as one of the foremost speakers in the country on all things social media. Connect with her to learn more about #journchat , Twitter’s first industry chat, moderated by Sarah, which sets the trend for professional chats on Twitter.

Twitter 77

Twitter Radio Social Media Print 77

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. Any pet peeves with PR people?

Meeting 75

Meeting Automotive Media Transportation 75

Marketwired

FEBRUARY 9, 2016

For PR professionals, Twitter can be a great resource. Pitching on Twitter can absolutely be done — but there’s a right way to do it. Before you connect, make sure your Twitter profile leaves a good impression. If you want to pitch on Twitter, your personal brand matters.

Twitter 100

Twitter Pitching Report Local 100

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists.

Social Media 247

Social Media How To Media Journalism 247

Cision

FEBRUARY 22, 2017

Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Share it on social media. Pro tip: Tag the media outlet or writer (or both!) By following these tips, you’ll be able to make the most of your hard earned media placements!

How To 245

How To Media Report Interviews 245