PRSay

SEPTEMBER 25, 2019

Do you know what most teenagers’ frame of reference is for office jobs? I sit down with a notebook and a pen and I write down what’s in my head. Pretty soon the thoughts bouncing around my head are all on paper, and I can mentally relax and write what’s been going well and what I want to accomplish. Up until then I wasn’t sure.

Exercises 156

Exercises Writing Journalism Advertising 156

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Apart from a heightened level of complexity, social media logic is similar to classic media logic.

Social Media 52

Social Media Media eBook Technology 52

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. You could also create a roundup post if you get enough media mentions.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Community Video 150

Wadds Inc.

JUNE 14, 2023

My reference management system is creaking. I recently took this photo of academic papers spread over the kitchen floor during a writing-up session. We’ve also linked to the paper, uploaded a copy for future reference and extracted metadata. to figure out how AI could help write press releases and media pitches.

System 98

System Knowledge Base Study Writing 98

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

Cision

JUNE 20, 2016

Rely on a combination of these four media types to drive awareness, build trust, expand reach and win over new audiences: Paid Media. Paid media refers to any time you spend money to reach your audience with your messages. Follow the “Social Media Side Door” approach. Earned Media. Shared Media.

Media 180

Media Social Media Advertising Advertising 180

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Buzzstream

NOVEMBER 10, 2020

It can also appear as though you haven’t taken the time to filter down your media list and have put in minimal effort into your outreach. Photoshop and crop holding images for the website and social media. So when writing your pitches, avoid including too much fluff or making them dig for the main story. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

Media Training 182

Media Training Training Interviews Media 182

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Choose wisely and check references. If you’re vetting a new freelance consultant, it pays to query them thoroughly about recent work and relevant expertise, and to speak with the references they supply, as well as those they don’t. PR is really a very small industry. . Manage their time.

How To 315

How To Employee Training Interviews 315

ISEBOX

OCTOBER 4, 2016

People always talk about finding your “angle” when referring to writing. Find the right angle for the personas you’re writing for, and create an article (or multiple articles if you’re distributing to multiple personas) for distribution. It’s also important to write in a tone that is on point with what you’re writing.

Writing 70

Writing SEO Engineering Blogging 70

ImPRessions - Crenshaw Communications

JUNE 3, 2021

A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. It refers to a situation where the PR team offers first-crack at a story to one reporter and one reporter only. But in PR it usually refers to a trade article bylines by a client executive.

Journalism 344

Journalism Internal International Pitching 344

The Proactive Report

FEBRUARY 27, 2021

Most marketing agencies have a special focus on workers who can be involved in plagiarized writing. It is not possible to use someone else’s material without reference all the time. You can undoubtedly avoid this problem by coordinating your notes and arranging a whole series of references along the way.

Engineering 130

Engineering Reputation Data Advertising 130

Buzzstream

JUNE 30, 2021

In Cision’s State of The Media Report 2020 , it found that a mere 1% of journalists surveyed said that they ‘consider 75%-100% of the pitches they receive as relevant’. I covered Showbiz news, which entailed covering any breaking celebrity stories from social media or sources (such as cheating scandals, breakups, pregnancies etc.).

Writing 71

Writing Pitching Study Data 71

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Here are our best tips for getting quoted in a media interview, and staying in the picture. One of the most powerful things you can do in a media interview is use a visual metaphor. Media love conflict. Be accessible. Be helpful.

Media 168

Media Interviews Report Leadership 168

Solo PR Pro

DECEMBER 1, 2020

These plans are the backbone of the success of your communications plans, so every PR solopreneur needs to know two things: how to create a rock-solid PR plan and what to do before and after writing it. And don’t forget to secure your client’s confirmation with the details in writing! Put your genius on paper — write the plan.

Writing 65

Writing Analysis Meeting eBook 65

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. In my time with Siege Media, I learned to build and vet my own lists, leading to many more relevant pitches and high-authority coverage.

Construction 62

Construction How To Media Google 62

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. And much like media relations, there are nuances involved. Differences between analyst and media briefings. A deck is also a useful “takeaway” for reference when an analyst drafts a report.

Wireless 309

Wireless B2B Report Media Relations 309

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is.

Writing 40

Writing How To Viral Pitching 40

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips.

Publicity 111

Publicity Writing Guidelines Construction 111

Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community.

Pitching 100

Pitching Report Media Writing 100

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR for Anyone

MAY 24, 2022

land media attention. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You don’t need to send out an expensive press release to land in the media. And that is that you have to have a press release in order to land in the media.

Pitching 130

Pitching Television Interviews YouTube 130

Doctor Spin

FEBRUARY 15, 2024

Communications (with an ‑s) refers to the means used to transmit information. Refers to transmitting information and understanding from one entity to another. Refers to the systems, technologies, and methods for transmitting messages over distances. Merriam-Webster.com. Communication vs Communications. 2024, January 2).

Communications 52

Communications eBook System Corporate 52

ImPRessions - Crenshaw Communications

JUNE 8, 2021

Are you a strong writer, social media whiz or maybe have a special touch when it comes to media relations? After hearing next steps, maybe offer writing samples or additional references to help speed the decision. It’s also a fast way to learn your own strengths and preferences. Can you describe the company culture?

Interviews 296

Interviews Employee Agency Company 296

PRSay

JUNE 9, 2022

Migration, Deaf and inclusive storytelling are among terms and concepts covered in the 56th edition of “The Associated Press Stylebook and Briefing on Media Law.”. An exception occurs when writing about historical events that are widely acknowledged as terrorist actions, the AP says.

Guidelines 135

Guidelines Storytelling Report Community 135

Victorious PR

NOVEMBER 21, 2022

Paid versus earned media can make for a tricky choice. But it’s important to understand the differences between paid and earned media which could mean a successful business and reaching one’s respective audience , or not. Paid Media. That being said, paid media is also YOU writing about YOURSELF. Earned Media.

Real Estate 52

Real Estate Media Advertising Advertising 52

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media. Ready to brush up on your media relations skills? Create digital press kits.

Pitching 58

Pitching Media Journalism Data 58

PR Fuel

NOVEMBER 11, 2021

A press release refers to written communication that reports news related to an organization. Press releases are released to the media to be made public. Writing effective press release headlines and content can help capture the interest of both your audience. What Is a Business Press Release? What Is Advertising?

Advertising 105

Advertising Advertising Writing Product Launch 105