Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

5 ways the COVID-19 pandemic is changing media relations

PR Daily

Navigating the ever-changing landscape of media is never easy. In the midst of this, the media landscape continues to evolve. Prior to COVID, unless your clients lived in a major media market, chances of regular national TV appearances were slim.

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Create shareable content: 5 Hollywood storytelling tips

PR Daily

Nobody likes writing posts or shooting videos that nobody ‘likes.’ Emotional storytelling is the best way to truly connect with your audiences,” says Brandon Daniels, currently a motor oils product manager at Marathon Petroleum. Pressure is essential from a storytelling perspective.

4 ways OKCupid handles media relations during COVID-19

PR Daily

Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information.

5 keys to successful media relations right now

PR Daily

The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Think of your media relationships like you would your friendships.

Conquer the “statistic scaries” and optimize data-driven storytelling

PR Daily

While many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset. The post Conquer the “statistic scaries” and optimize data-driven storytelling appeared first on PR Daily.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The survey and an accompanying event were sponsored by 3BL Media and News Direct.

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5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. FREE GUIDE: 10 ways to improve your writing today ]. When considerations collide, storytelling suffers.

Why and how to embrace multimedia storytelling

PR Daily

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No.

Bob Woodward: PR and media relations should go old school

PR Daily

Woodward, the investigative journalist who along with colleague Carl Bernstein chronicled the Watergate scandal, shared the lessons he has learned about storytelling, the truth and public trust in a career of covering White House triumphs and travails. The tools we use to analyze information, such as digital and social media, have evolved, but powerful figures, including President Richard Nixon, have long attacked the press and other revered institutions. “A

7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! You can do this through outstanding storytelling, compelling data and enticing quotations. Free guide: 10 ways to improve your writing today.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

Multimedia: The Future of Media Relations

Glean.info Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. According to Edelman’s trust report , 48 percent of consumers do not believe the messages that businesses offer, especially when it comes to paid media.

9 steps to improve your PR writing

PR Daily

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. While it is true that media relations have to go beyond simple press releases , this feature still represents a cornerstone of the PR role. According to the report, over 90 percent of journalists and influencers still prefer email pitches as the source of business-related information.

6 openings to avoid when pitching reporters

PR Daily

Crisis comms and media relations expert Nick Lanyi shares some of the more offensive ledes that will doom your pitch. Cold emailing is a big part of the PR/media relations job. RELATED: Join us for our Crisis Communications Virtual Conference ].

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What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. The idea of “ storytelling ” was even stranger. I’m a believer in storytelling.

8 rules to follow for media relations in 2021

PR Daily

Experts share their inspiration and advice for finding earned media success in the coming year. So, what will be the key to success for earned media in 2021? I think that brands are looking for a way to cut through in a more meaningful way to get media coverage,” she says. “We

Get creative: 5 ways to revive your writing

PR Daily

Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”. You can free write on a notepad, laptop or even an iPhone.

Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. However, the root motivation for seeking that media coverage is usually to increase business outcomes. Remember that effective media relations requires more than just storytelling.

A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling? Same goes for our video storytelling.

Why media relations is paramount to academic institutions

PR Daily

We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. However, to higher-education PR pros who spend many working hours trying to get reporters to write and say nice things about our students, faculty and institutions, there is still life left in what we do. Media relations still matters. Media relations efforts can aid in all of these endeavors. Layoffs.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. By contrast, speechwriters and media relations professionals listed “telling interesting stories about boring topics” as their top concern. Public relations.

Report: Twitter seen as most valuable social media network for journalists

PR Daily

However, the bird app’s grip might be slipping, which shows the dangers of placing all your media relations eggs in one basket. What’s the most important social media channel for connecting with reporters? Only 6% of journalists never check a company’s social media handles.

Metaphors and clichés: How imagery paints or taints our writing

PR Daily

Modern messaging relies on storytelling, and vivid language lies at the heart of the most compelling yarns. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Say, for instance, you were writing about social media lurkers, or those who hide behind false identities to offer their ideas. Because we curate articles from various sources, writing styles differ widely—especially in terms of industry insider lingo.

How storytelling can inhibit good communications

PR Daily

Storytelling has become a buzzword in the communications industry, but sometimes it pays to be simple and direct. Nothing ruins a good writing session like the Evil Story Whisperer who lives in the back of my brain, deriding my how-to B2B marketing posts because they aren’t epic narratives. Special thanks to Andy Crestodina , who made a similar point, giving me the courage to write this.). RELATED: We're celebrating the maestros of media relations. ].

Cinnamon Toast Crunch flounders in shrimp-tail crisis

PR Daily

The prawny saga has become must-see social media entertainment. Cinnamon Toast Crunch tried to deploy a crisis response strategy that wasn’t prepared to handle Karp’s lucid, engaging social media storytelling.

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Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Ira Glass, one of our nation’s most celebrated storytellers and host of the popular radio show “This American Life,” says, “Great stories happen to those who can tell them.” Not everyone is a natural storyteller.

How content marketing offers a foundation for your PR strategy

PR Daily

But if you want to get as much mileage out of your content as possible, you’ll also need to work your content assets into your media outreach. It doesn’t necessarily have to be your CEO, but it should be someone who’s comfortable talking to the media.

Lessons PR pros must learn from the COVID-19 crisis

PR Daily

Intense news media. The volume of national and international media inquiries just exploded during the first several months,” said Moles. “We We jumped from a couple dozen media inquiries in January to more than 400 in April. “We

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Journalists Offer Tips on Interviewing, a Key to Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. The post Journalists Offer Tips on Interviewing, a Key to Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project. ” write Karen Dietz and Lori L. 5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts.

How PR pros can be allies for beleaguered reporters in tech and beyond

PR Daily

As media outlets become short staffed and reporters face increasingly complex stories in industries like tech and finance, PR pros can be essential partners in sourcing great stories. Earned media challenges in 2021. Social media graphics?

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How are brands defining employee experience in core values statements?

PR Daily

RELATED: Discover best practices in measurement, data and strategies to boost brand awareness ]. Content Marketing Crisis Communications Leadership Communications Media Relations PR Industry Storytelling The PR Daily List Writing & Editing

9 steps to improve your PR writing

PR Daily

Writing remains one of the basic skills of every successful PR officer. While it is true that media relations have to go beyond simple press releases , this feature still represents a cornerstone of the PR role. as the source of business-related information. In such circumstances, you absolutely need to perfect your writing skills to become a more effective PR professional. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ].

Infographic: 8 keys to rediscover your writing magic

PR Daily

RELATED: Earn recognition for your incredible comms efforts ]. In “How to discover your writing genius (and do your best work),” she relays her own recent struggles to remain productive amid such grim global circumstances. She writes: “Recently, my muse disappeared.

Don’t be a #PRFail: 5 common pitch fumbles to avoid

PR Daily

What are the media relations gaffes that will earn you a mention on Twitter? In most cases, the errors that earn the PR practitioner an unwelcome shout out on social media could have and should have been avoided through vigilance, attention to detail and common sense.

3 ways to make tech the good news story of 2021

PR Daily

Relative to travel, CES panelists discussed contactless ticketing and explained how “digital nomads” are taking perpetual “workcations.” Clearly and succinctly convey why fresh tech, relative to your clients, is important to the health and safety of your target audience.

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