5 ways the COVID-19 pandemic is changing media relations

PR Daily

Navigating the ever-changing landscape of media is never easy. In the midst of this, the media landscape continues to evolve. Prior to COVID, unless your clients lived in a major media market, chances of regular national TV appearances were slim.

4 ways OKCupid handles media relations during COVID-19

PR Daily

Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information.

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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

5 keys to successful media relations right now

PR Daily

The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. However, much of what’s “changed” about media relations during this time is simply getting back to its fundamental goal: thoughtfully building and nurturing relationships with journalists. RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Think of your media relationships like you would your friendships.

Why and how to embrace multimedia storytelling

PR Daily

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No.

The importance of solid messaging and storytelling

PR Daily

The initial message was well-received (relatively speaking) because it demanded a binary behaviour change (i.e. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. Yes, your company might sell whizz-bobs to multiple stakeholders and you may be “niche” with 17 USPs, but at the end of the day media outlets want easily explainable descriptions and key messages that its readership will understand.

Bob Woodward: PR and media relations should go old school

PR Daily

Woodward, the investigative journalist who along with colleague Carl Bernstein chronicled the Watergate scandal, shared the lessons he has learned about storytelling, the truth and public trust in a career of covering White House triumphs and travails. The tools we use to analyze information, such as digital and social media, have evolved, but powerful figures, including President Richard Nixon, have long attacked the press and other revered institutions. “A

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! You can do this through outstanding storytelling, compelling data and enticing quotations. Free guide: 10 ways to improve your writing today.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. According to Edelman’s trust report , 48 percent of consumers do not believe the messages that businesses offer, especially when it comes to paid media.

9 steps to improve your PR writing

PR Daily

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. While it is true that media relations have to go beyond simple press releases , this feature still represents a cornerstone of the PR role. According to the report, over 90 percent of journalists and influencers still prefer email pitches as the source of business-related information.

Get creative: 5 ways to revive your writing

PR Daily

Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”. You can free write on a notepad, laptop or even an iPhone.

How the pandemic has revealed a need for new comms skills

PR Daily

RELATED: Learn how to shoot videos that move audiences on any channel ]. In Ragan’s Future Role of the PR Pro report, storytelling led the way as a crucial skill: Garrett makes the case for a tried-and-true skill for the PR set: writing. You need to write.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people.

Increasing Your Media Coverage Through Storytelling


29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. However, the root motivation for seeking that media coverage is usually to increase business outcomes. Remember that effective media relations requires more than just storytelling.

A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling? Same goes for our video storytelling.

Why media relations is paramount to academic institutions

PR Daily

We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. However, to higher-education PR pros who spend many working hours trying to get reporters to write and say nice things about our students, faculty and institutions, there is still life left in what we do. Media relations still matters. Media relations efforts can aid in all of these endeavors. Layoffs.

Valuable content can strengthen your brand more than any promotion

PR Daily

The company’s content and media director, Paolo Mottola, shared the spread on LinkedIn: Along with beautiful visuals, REI included a camping checklist that readers can physically check off if they have the print version.

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Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. By contrast, speechwriters and media relations professionals listed “telling interesting stories about boring topics” as their top concern. Public relations.

Metaphors and clichés: How imagery paints or taints our writing

PR Daily

Modern messaging relies on storytelling, and vivid language lies at the heart of the most compelling yarns. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Say, for instance, you were writing about social media lurkers, or those who hide behind false identities to offer their ideas. Because we curate articles from various sources, writing styles differ widely—especially in terms of industry insider lingo.

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

The Onion has been writing scathing, satirical headlines and articles for more than 32 years, but what’s on the cutting room floor far outweighs what ends up online. Do you have a favorite headline or article about social media management that makes you laugh?

5 ways communicators can bolster SEO

PR Daily

The NHS ranks well for search queries related to illnesses, symptoms and treatments, because the NHS website has abundant content relating to a range of health issues. It also helps readers with links to information on its social media accounts.

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Back to school for brands: Get “in shape” with a message triangle

PR Daily

COVID-19 Crisis Communications Executive Communication Leadership Communications Media Relations PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editing

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9 steps to improve your PR writing

PR Daily

Writing remains one of the basic skills of every successful PR officer. While it is true that media relations have to go beyond simple press releases , this feature still represents a cornerstone of the PR role. as the source of business-related information.

Infographic: 8 keys to rediscover your writing magic

PR Daily

RELATED: Earn recognition for your incredible comms efforts ]. In “How to discover your writing genius (and do your best work),” she relays her own recent struggles to remain productive amid such grim global circumstances. She writes: “Recently, my muse disappeared. My writing felt labored. I wanted to get back to writing. When do you stumble in the writing process, and how can you get unstuck?”

How storytelling can inhibit good communications

PR Daily

Storytelling has become a buzzword in the communications industry, but sometimes it pays to be simple and direct. Nothing ruins a good writing session like the Evil Story Whisperer who lives in the back of my brain, deriding my how-to B2B marketing posts because they aren’t epic narratives. Special thanks to Andy Crestodina , who made a similar point, giving me the courage to write this.). RELATED: We're celebrating the maestros of media relations. ].

7 PR lessons from ‘Hamilton’

PR Daily

It’s what drives him to write, fight for justice, defend his clients and build the nation to match his vision. There’s only a small window to jump on a social media trend or be the first to the table with a clever phrase that stands out online.

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Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Ira Glass, one of our nation’s most celebrated storytellers and host of the popular radio show “This American Life,” says, “Great stories happen to those who can tell them.” Not everyone is a natural storyteller.

10 ways to get media attention during this pandemic

PR Daily

Since the pandemic, news cycles and media consumption have shifted dramatically. Nielsen predicted media consumption would jump by 60% as a result of the pandemic. RELATED: Ragan's Back to the Workplace Guide ].

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project. ” write Karen Dietz and Lori L. 5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts.

Journalists Offer Tips on Interviewing, a Key to Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. The post Journalists Offer Tips on Interviewing, a Key to Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

5 tips to increase trust in the COVID-19 era

PR Daily

This is especially the case in social media, where misinformation is rampant. Your customers want to have their questions answered so they can feel better informed—and less uncertain,” says David Johnston, director of social media at the Transportation Security Administration. “If Let a sense of service guide your communications, especially on social media.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

It’s a rule that has remained over the years, despite the increasingly crowded digital media landscape. Also: Starbucks’ Pumpkin Spice Latte is back, SeaWorld San Diego opens for a limited experience, YouTube embraces cats, and more.

Should your brand speak up during a global crisis?

PR Daily

Even if you don’t get any interest from editors, sharing your tips on your blog and social media can still go a long way. COVID-19 Crisis Communications Employee Engagement Marketing Media Relations Social Media Storytelling Visual & Video Communications Writing & Editing

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Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. The social media platform’s chief marketing officer, Antonio Lucio, announced that he’s leaving Facebook effective Sept.

How PR pros can lead the conversation during COVID-19

PR Daily

While no business has a ready-made playbook to address the COVID-19 pandemic and all its implications, from health and economics to the acceleration of digitizing entire industries, public relations firms are well-equipped to push through it because they are used to working on the fly. It’s also important to note that not every announcement is related to the pandemic, nor should you present every client as an anti-COVID crusader.

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Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa

PR Daily

Facebook launches ‘Business Suite’ to help social media pros. The social media platform’s chief operating officer, Sheryl Sandberg, announced that the app is meant to “save time and stay up to date” by combining Facebook and Instagram profiles, as well as Messenger and WhatsApp.

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

By seamlessly tying content and commerce together, both fashion and beauty brands can engage and entertain customers through immersive storytelling, including enhanced, auto-play imagery and in-motion graphics.