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5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. RELATED: Join us for Ragan's How to Compete for Attention in the Election News Cycle Webinar ]. Curiosity breeds creativity.

4 ways OKCupid handles media relations during COVID-19

PR Daily

Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information. Yet, successfully navigating media relations efforts during this time of uncertainty requires communications savvy. At the core, all communication and media professionals are storytellers,” Kaye says.

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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

Get creative: 5 ways to revive your writing

PR Daily

Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Get out of your head—free write. That’s why we self-edit when we write.”. Use those 15 minutes as a creative pick-me-up, not an assignment.

Why and how to embrace multimedia storytelling

PR Daily

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. By contrast, speechwriters and media relations professionals listed “telling interesting stories about boring topics” as their top concern. Public relations.

How the pandemic has revealed a need for new comms skills

PR Daily

RELATED: Learn how to shoot videos that move audiences on any channel ]. In Ragan’s Future Role of the PR Pro report, storytelling led the way as a crucial skill: Garrett makes the case for a tried-and-true skill for the PR set: writing. You need to write.

Infographic: 8 keys to rediscover your writing magic

PR Daily

If you’re feeling creatively drained and strained right now, you’re not alone. RELATED: Earn recognition for your incredible comms efforts ]. She writes: “Recently, my muse disappeared. My writing felt labored. I wanted to get back to writing.

How PR pros can lead the conversation during COVID-19

PR Daily

While no business has a ready-made playbook to address the COVID-19 pandemic and all its implications, from health and economics to the acceleration of digitizing entire industries, public relations firms are well-equipped to push through it because they are used to working on the fly.

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5 lessons from The Preakness’ virtual press event

PR Daily

When you can’t hold a presser or traditional media event because of public health concerns, you have to get creative. Instead, the team at The Brand Guild produced a unique experience to bring reporters into the event and give them something to write about: a virtual press event.

Dickies embraces ‘digital-first’ approach in global campaign

PR Daily

The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world. Video has become an essential storytelling asset for companies of all stripes, as captive audiences voraciously seek and consume online content.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Why it’s important: As COVID-19 continues, brand managers will have to get more creative to find ways that help them grab consumer attention as well as headlines—without causing backlash or criticism.

7 PR lessons from ‘Hamilton’

PR Daily

It’s what drives him to write, fight for justice, defend his clients and build the nation to match his vision. There’s only a small window to jump on a social media trend or be the first to the table with a clever phrase that stands out online. Not throwing away your shot means taking some calculated risks, combined with creative problem solving and careful preparation. Remember that you don’t control the narrative of your media coverage nor social media engagement.

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Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

The New York Times reported : During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976. Hormel will also donate one meal to Feeding America for each entry, up to 10,000 meals, and is also encouraging people to post the declicious masks on social media platforms under the #BreathableBacon hashtag.

Should your brand speak up during a global crisis?

PR Daily

Even if you don’t get any interest from editors, sharing your tips on your blog and social media can still go a long way. Get creative but be honest with yourself about the value you can really bring to the table. COVID-19 Crisis Communications Employee Engagement Marketing Media Relations Social Media Storytelling Visual & Video Communications Writing & Editing

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Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature

PR Daily

NBC News reported : “We believe that this moment calls for a direct discussion about racism to help children grasp the issues and teach them that they are never too young to be ‘upstanders’ for themselves, one another, and their communities,” said Kay Wilson Stallings, executive vice president of creative and production at Sesame Workshop, in a statement. So far in 2020, we’ve seen a 133% increase in the number of media-fueled incidences on Yelp compared to the same time last year.

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Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

Digital marketing comes in many shapes and sizes, as evidenced by the array of victorious campaigns in PR Daily’s 2020 Digital Marketing & Social Media Awards. From repurposing Thanksgiving leftovers to building homes from scratch, from addressing children’s health issues to celebrating older people’s enduring vitality, communicators stretched their creative muscles to develop memorable brand experiences for their respective audiences.

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Is humor the answer for getting consumers to wear a mask?

PR Daily

Even if you write off the customers who throw a tantrum in the checkout line at Costco, there are plenty of people who just haven’t been convinced that wearing a mask is an effective and essential action to take when going out in public. Getting creative, with some comedy and abuelita-isms!

A slew of PR pros share what they do for a living

PR Daily

‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Write and create content for internal and external audiences about my company.”. “I Write for businesses.”. RELATED: Join us for our Leadership and Executive Communications Conference ]. “I I write and post content for our customers and our employees to teach them about our company, products and vision.”. “I I am a storyteller, and I look out for people.”. “I

How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

Vander Groef: We’ve definitely learned that the current public psyche is important to consider when developing any creative campaigns, and I think brands will be placing more importance on this going forward. Branding COVID-19 Crisis Communications Executive Communication External Communications Marketing Media Relations PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Social media and digital marketing pros, the move should prompt you to evaluate your social media KPIs—and not just on Twitter. As consumer behavior has changed, so too has interactions across social media platforms.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

For 10 consumers, is offering to bring the trip to them—as well as garner media coverage. — Twitter Investor Relations (@TwitterIR) July 23, 2020. — Twitter Investor Relations (@TwitterIR) July 23, 2020.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

The effort is a creative way to help consumers “travel” during COVID-19. Don’t be afraid to get creative when adjusting your efforts throughout the pandemic. First, video content, when done well and coupled with excellent storytelling strategies, has the power to boost your bottom line.

Ben & Jerry’s debuts podcast about racism, Uber to require passengers to take ‘mask selfies,’ and Twitter adds context to trends

PR Daily

Also: Alaska Airlines waves change fees, the Joe Biden presidential campaign turns to Animal Crossing, 70% of consumers feel social media encourages brand transparency, and more. About 13% turn to Creative Commons licenses, so don’t forget to check out Google’s Image Search changes.

How to measure the impact of communications during COVID-19

PR Daily

This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15. Their highlighted strategies will include media monitoring, short-form content creation, and metrics that matter (and those you can discard). How can you track analytics on Google Tools and social media to build a case for the value of your work? Many organizations have overhauled their master plans for outreach and engagement because of the crisis.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

How should you prioritize media requests in the current crisis? Here are some tips from Ragan Consulting Group’s Nick Lanyi on how to triage your media relations strategy. Many organizations will still be hiring employees during the lockdown, and that will require HR and communicators to get creative. The post Chief empathy officers; Managing media requests; Employee burnout; and more appeared first on PR Daily.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

The pandemic has forced many individuals and organizations to get creative as they stay at home. RELATED: Deliver powerful leadership messaging in a digital landscape ]. Whether through a new tool or with a social media post that encourages your community to come together, your focus during the crisis should be on ways to help your community feel more connected while staying physically apart.

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

Perhaps you can offer a recipe with long-lasting pantry items or launch a contest with your social media followers in which they dress up as their favorite TV character using the items inside their homes. Be on the lookout for information and opportunities to share your messages, but keep in mind that misinformation continues to cloud the digital media landscape. A creative campaign that used a popular song to teach people life-saving skills.

Print? Really? Here’s why it’s a smart option for marketers

PR Daily

Do you evaluate print advertising as part of an overarching media strategy for your brand? Linda Thomas Brooks, president and CEO of the Association of Magazine Media , offers insights into trends in magazine publishing and implications for marketers and advertisers. A successful media strategy factors in the whole ecosystem. However, TV still delivers a powerful message in a way that can’t be replicated by other media types.

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Rethinking remote work, focus on digital channels, and balance hope with caution

PR Daily

The average adult is 17 weeks away from returning to their normal routines, and 89% expect employers to be generous and creative in mitigating the impact on employees. Fisher Phillips writes : When sending the employees home, do not identify by name the infected employee or you could risk a violation of confidentiality laws. Here’s a roundup of the week’s crisis communication news for communicators.

How small nudges can change the world

PR Daily

We might call them “relatively small maneuvers,” or nudges. The power of relatively small maneuvers should tell us otherwise—and offer hope for driving real change in the way people think and act. Perhaps what’s most exciting about relatively small maneuvers is how they showcase power of communications. It’s important to remember that creative strategies are only half the battle. Relatively small maneuvers can be revolutionary.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Also: Popeyes seeks musicians to perform its jingle, Natural Light offers a virtual commencement ceremony, top social media platforms for marketers, and more. Though brand managers are still assessing risks with social media content during COVID-19, finding ways to tailor your products and services to those staying indoors, coupled with a game or contest, can provide a welcome distraction and increase engagement. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Steak-umm’s social media manager, Nathan Allebach, recently tweeted snark regarding brand managers trying to look cool on social media: brands being cool on twitter, a thread: — Steak-umm (@steak_umm) October 12, 2020.

A slew of must-read books for writers

PR Daily

Content creators and other professional communicators, comb through these tomes to learn something, get inspired and hone your storytelling. If you’re mired in a writing rut, read. More specifically, to revive and refresh your creativity—and possibly recapture your passion for prose—it’s wise to read about writing. Henneke from Enchanting Marketing has compiled a handy list of books about writing, which she has broken up into subsections.

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. The BBC reported : “At the heart of our company, there has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for one another. Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Whether through a new feature (such as Facebook’s “Care” reaction) or tailored messages similar to Instagram’s move, social media users have more opportunities to reach out and support one another through the pandemic. Do the same in your social media campaigns by asking what you can do to help your community and responding to their questions, concerns and stories. Eastern time as we discuss with Kaye best practices for media relations in a crisis.

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

Let me dial your phone number so we can converse about a relevant work related topic’?” Overhauling your content and media relations strategies are tough, yet necessary tasks as the crisis continues. More than half of consumers (58%) say that the current crisis has affected their view of brands, according to Social Media Link’s COVID-19 Brand Sentiment Navigator Report. Image courtesy of Social Media Link. Image courtesy of Social Media Link.

Why Communicators Get a Pass to Watch ‘The Bachelor’ Guilt-Free


Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Be sure to use the expertise of a creative team , or your content could suffer.

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Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. The video is an outstanding example of emotional storytelling, and it shows communicators the power of showing what your product can do, instead of telling consumers and journalists about its qualities. Social media users’ reactions can spread viral vitrol, forcing leaders and other individuals off social media as they recover.