Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

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Meeting Energy Local Media 97

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. I, for instance, edit travel content for Expedia. The invitation seemed interesting at first. So don’t ask.

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Pitching Journalism Writing Print 0

Bianchi Biz Blog

SEPTEMBER 11, 2023

FleetOwner, part of Endeavor Business Media’s Commercial Vehicle Group, addresses topics such as fleet operations, vehicle maintenance, and industry regulations, and since being in this position I’ve also covered alternative fuels and cybersecurity risks to fleet owners and drivers. Any pet peeves with PR people?

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Meeting Media Travel Journalism 104

Bianchi Biz Blog

NOVEMBER 20, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you?

Journalism 114

Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. Can you tell us what types of stories, trends or issues are on your radar now? Still, a reliable public charging network is critical for those without access to home chargers and for everyone traveling long distances.

Automotive 77

Automotive Meeting Report Insurance 77

Bianchi Biz Blog

APRIL 17, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. What advice do you have for PR people that want to pitch you?

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Engineering Automotive Agriculture Media 77

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

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Internal International Travel Tourism 103

Bianchi Biz Blog

OCTOBER 9, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. What advice do you have for PR people that want to pitch you? Describe the craziest or most fun story you have worked on.

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Transportation Meeting Newspapers Media 99

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend.

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Trends Marketing Real Estate Public Affairs 77

Sword and the Script

SEPTEMBER 18, 2018

However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. I understand more about a media company’s ins and outs and the structure and challenges they face.

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Media Relations Media Insurance Insurance 68

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

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Tourism Travel Conference Crisis 120

Cision

MAY 12, 2017

This week, Kaitlyn and I touched base about her career thus far, the importance of building strong relationships in the industry and the benefit of early adoption in digital trends! What is your secret to media relations success? Be adaptable, build relationships and have a keen understanding of the media landscape.

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Financial Television Leadership Travel 180

Bianchi Biz Blog

JUNE 19, 2023

Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. At Transport Topics, the sweet spot to send your pitch email is about a month before the actual editorial calendar date. Know your industry.

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Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

JULY 10, 2023

Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. To my point above: a pitch really has to drive home why this thing matters to people.

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Meeting Report Automotive Media 83

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you?

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Meeting Automotive Engineering Journalism 72

Shift Communications

FEBRUARY 25, 2019

However, when times are busy, many may opt to send a blanket pitch to all their contacts in the hopes that someone bites. We are in an age where our industry is changing rapidly, so it’s more important than ever to take advantage of our modern technology to send customized, targeted and relevant pitches to our media contacts.

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Crisis Travel Pitching System 140

5W PR

AUGUST 27, 2020

Are Satellite Media Tours Still Possible Since satellite media tours involve a brand’s spokesperson being interviewed by multiple media outlets around the world without a spokesperson traveling to different locations, satellite media tours are still possible. Consider the Importance Of B-Roll Footages.

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Media Travel Radio Interviews 68

Bianchi Biz Blog

MAY 2, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Two recent ones who had some very interesting things to say: former EPA admin Margo Oge , who explained how federal emissions regulations work; and CharIN North America President Oleg Logvinov , who discussed the latest trends in commercial EV charging.

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Meeting Media Travel Interviews 81

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Meltwater is a PR platform with approximately 400,000 contacts.

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Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Bianchi Biz Blog

JUNE 21, 2021

Can you tell us what types of stories, trends or issues are on your radar now? We are very much focused on the future of the auto industry, and how trends such as electrification and autonomous driving will reshape the industry. Some of the most fun I’ve had as a reporter has involved traveling to Washington, D.C.

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Meeting Report Automotive Real Estate 95

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. What brought you back to DKY?

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Publicity Leadership Corporate Agency 174

Bianchi Biz Blog

JANUARY 10, 2022

Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. I also love to travel and am proud to tell people where my roots are. Supply chain, supply chain, supply chain.

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Meeting Report Automotive Media 74

Bianchi Biz Blog

OCTOBER 3, 2022

Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. Over the past 15 years, the number of traditional auto suppliers participating in CES had steadily trended upward. We expect that trend to continue.

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Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

MARCH 21, 2022

Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you? Not doing any real (or enough) research of the people and publications that could best fit the information they are pitching. Any pet peeves with PR people?

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Meeting Newspapers Agriculture Media 73

Bianchi Biz Blog

FEBRUARY 8, 2021

Can you tell us what types of stories, trends or issues are on your radar now? My automotive stories usually focus on the electrification evolution, trends in autonomy, or the growing use of technologies like additive manufacturing. I got my start in journalism when I pitched a story about a cutting tool innovation.

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Technology Meeting Automotive Media 56

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people who want to pitch you?

Transportation 91

Transportation Meeting Report Media 91

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

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Newspapers Journalism Pitching Report 120

Cision

AUGUST 2, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. You’ve helped secure placements for your clients in a variety of media.

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Fashion Apparel Pitching Consumer 120

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you? Stick to the keep-it-simple principle.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Landis PR

MARCH 29, 2021

What types of stories, trends or issues are on your radar now? I also would love to travel, immerse myself in a new culture, speak with locals and share the experience with readers. What advice do you have for PR people who want to pitch you? Landis Communications Inc.’s and introduced them and their work to the community.

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Meeting Media Local Interviews 96

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. 6,517 media members from 79 countries. We can offer some help here.

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Automotive Mobile Transportation Trade Shows 79

Bianchi Biz Blog

JANUARY 25, 2021

I’ve traveled to dozens of states and countries and can say hello, thank you, and some form of let’s go/hurry up in eight languages, which tells you a lot about my personality. Can you tell us what types of stories, trends, or issues are on your radar now? people that want to pitch you? Daily News and J.D. Power, amongst others.

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Automotive Meeting Industry Media 70

Bianchi Biz Blog

OCTOBER 19, 2023

We expect this trend to continue, as these “old-line” companies continue to transform themselves, evolve to meet new challenges and expand their product lines to offer advanced technologies for tomorrow’s vehicles – in support of emerging electric, software-defined, connected, automated, smart and shared vehicles. We can offer some help here!)

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Automotive Mobile Software Technology 87

Bianchi Biz Blog

SEPTEMBER 26, 2022

Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you? I love life in Texas— the winters are wonderfully mild—and it’s an easy flight to anywhere, which is good because I travel quite a lot.

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Meeting Automotive Media Journalism 74

Communications Conversations

JULY 8, 2015

But, engaging most reporters on social media sites like Twitter? There are certainly reporters, editors and other media who actively engage on social. But given my recent media pitching experiences (largely with trade media, by the way), I have to say, those people seem like the exception. Not the rule.

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Twitter Report Pitching Agriculture 60

Sword and the Script

APRIL 28, 2015

Deadlines, research, case studies, press releases, more research , media relations, contributed articles, trend pitches, rejection, acceptance and more research. If you enjoyed this post, you might also like: The PR Road Less Traveled: In-House to Agency Life. There is much more to PR then what meets the eye.

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Case Study Crisis Study Travel 60