Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

Media Relations 76

Media Relations B2B Media Conference 76

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Pitch early–literally!

Media Relations 100

Media Relations Pitching Media Report 100

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Offer your SME right away. Mairin McCabe.

Pitching 89

Pitching Comparison Writing Radio 89

Flack's Revenge

OCTOBER 29, 2015

It said: “Ladies and gentlemen, we interrupt our program of dance music to bring you a special bulletin from the Intercontinental Radio News. ” Soon afterwards, there were news reports that a mysterious blimp-like vehicle had landed in rural Pennsylvania. Tips: It’s generally safe to assume that your pitch sucks.

Pitching 120

Pitching Radio Measurement Course 120

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. The companies in the study reported an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Finally, developing a strategic content syndication partnership might be an option for you.

Measurement 356

Measurement SEO Web Social Media 356

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Understand that reporters are working from home with limited resources. Get media training before you go live on radio or video. Need ideas?

Pitching 52

Pitching Training Radio Media Training 52

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market.

Software 140

Software Pitching Analysis Community 140

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Find your organization’s best stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

Prohibition

JUNE 26, 2023

Collaborating with micro-influencers or enhancing your brand’s social media presence are effective strategies in today’s digital landscape and can allow you to converse directly with potential customers. Pitching stories related to your business to these outlets can provide significant PR benefits.

Company 62

Company Radio Social Media Pitching 62

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. As long as it's coming from a genuine place, you can land some solid pitches. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media.

Pitching 58

Pitching Media Journalism Data 58

Critical Mention

MAY 12, 2021

Critical Mention’s Earned Media Suite also allows users to analyze audience reach and share-of-voice values, as well as website metrics through Google Analytics. Users can create reports and share them with colleagues and clients via email, PDF, Slack and more. Until next time! Critical Mention. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

PRSay

FEBRUARY 20, 2020

Extra notice for journalists provides more time to gather sources and accurately report on complex issues. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An For your PR team, the embargo allows for maximum coverage and simultaneous releases.

Radio 198

Radio Tools Journalism Interviews 198

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is ESG Reporting?

Viral 52

Viral Crisis Communications SEO Reputation 52

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Bianchi Biz Blog

JUNE 21, 2022

During the two years it took to transition from driving to writing, I scaled back the driving, did a two-year stint hosting an all-night radio show targeted to truck drivers at CHAM radio in Hamilton, Ontario, and contributed as many stories as I could to various magazines. What advice do you have for PR people that want to pitch you?

Meeting 87

Meeting Media Chemicals Radio 87

Landis PR

MAY 17, 2021

He has been on CNN and national public radio multiple times. Finish this sentence: If I am not reporting I am… . If I am not reporting, I am hiking in the woods with my dog or cooking new recipes with my wife. What advice do you have for PR people who want to pitch you? Landis Communications Inc.’s

Meeting 92

Meeting Media Retail Radio 92

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. And you can’t get buy-in unless you can quantify your previous programs’ success.

Report 40

Report Media Television Radio 40

Bianchi Biz Blog

SEPTEMBER 7, 2021

Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. You might also be interested in: Meet the Media: Sean O’Kane, Senior Reporter at The Verge. Meet the Media: Alexa St.

Meeting 91

Meeting Transportation Media Journalism 91

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I anchored and reported there for almost 18 years. I am now a senior media relations manager at the University of St. Paul Business Journal).

Media 112

Media Journalism Report Video 112

Sword and the Script

FEBRUARY 4, 2020

This year, the questions are even better, and I’ve looked at the initial results and, all I can say is, I can’t wait to share the final report with you. Mr. Ives also told Alfred Ng , a reporter for CNET , “that it had just restored its servers using company backups.” The CNET report indicated the DNC is among the TVEyes customer base.

Software 104

Software Analysis Data Tools 104

Critical Mention

FEBRUARY 27, 2020

How did you use your experience as a reporter to your advantage in PR? My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Journalism 78

Journalism Social Media Radio Fashion 78

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Live reporting is unscripted — it doesn’t go through a copy editor. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Bianchi Biz Blog

JANUARY 24, 2022

It’s absolutely essential and why both our publications support the work organizations like the National Safety Council, PAVE, AAA, Consumer Reports, and the SAE are doing with the “Clearing the Confusion” campaign. I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN.

Meeting 78

Meeting Automotive Media Technology 78

PR Insiders

AUGUST 26, 2021

Like me, you are probably saddened by news reports that COVID-19 is making a resurgence. Once again, the pandemic is poised to dominate news cycles and, in addition to worrying about health concerns, anyone who is trying to gain media coverage will need to think about how their message fits into the current media conversation.

Media 78

Media Print Education Radio 78

Bianchi Biz Blog

OCTOBER 19, 2023

No other conference or expo in the world draws such a powerful and unique mix of forward-thinking, tech-oriented automotive, vehicle and mobility technology executives, auto journalists and reporters, influencers, and industry analysts as CES does. If you haven’t started yet, you’re running out of time.

Automotive 88

Automotive Mobile Software Technology 88

Critical Mention

DECEMBER 20, 2019

Proactively pitch to journalists who cover your industry or area. Sword and the Script reported that referral traffic from online press releases accounts for just 12% of the total, the average session lasted 59% longer and had a 12% higher goal completion than other sources. Publish newsworthy articles, press releases and blog posts.

How To 103

How To Brand Branding Media 103

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content.

Community 92

Community How To Marketing Data 92

Critical Mention

JULY 22, 2020

Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Be at ease with our dependable contact lists that’ll help streamline your media outreach efforts. Our Media Contact Database will help facilitate the process of finding contacts and preparing pitches.

Media 111

Media Data Local Tools 111

Bianchi Biz Blog

OCTOBER 3, 2022

CES was created more than 50 years ago as the Consumer Electronics Show and hosted only 250 exhibitors (including companies like Motorola, Phillips and LG) who were focused on consumer electronic products like TVs and radios. CES is an ultra-competitive venue when it comes to media attention. We expect that trend to continue.

Automotive 128

Automotive Mobile Technology Hotels 128

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

MaccaPR

JULY 8, 2015

Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. That kind of PR pitching reveals a shot-gun approach. You can do your social media online – my social media style is to do in-person socializing with a human being in front of me! Star Tribune ’s. MARQ magazine, ex-managing editor of.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

SEPTEMBER 30, 2021

Although CES was born more than 50 years ago as the Consumer Electronics Show and hosted only 250 exhibitors (including companies like Motorola, Phillips and LG) who were focused on consumer electronic products like small radios and TVs, it has expanded steadily in scope and size beyond electronics.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Beyond PR

SEPTEMBER 28, 2016

The Washington Post itself previously had three people covering the DC beat, says Washington Post reporter Aaron Davis, who covers District politics and government. The Post’s attention to these topics is directly affecting its beat coverage, much like another DC media outlet, radio station 88.5

Transportation 40

Transportation Education Banking Radio 40