Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Try our services.

Survey 170

Survey Media Relations Pitching Media 170

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

MAY 24, 2018

When I was introduced at a board meeting of investors and stakeholders, the founder casually mentioned that I’d be serving as a media spokesperson as the company navigated tricky messaging around gray areas of the industry. This came as a surprise to me, and later a board member pulled me aside to talk about it.

Media Relations 136

Media Relations Media Ethics Reputation 136

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. Decisions like this depend on brand goals and target audience and should be taken up together by both teams as part of overall media strategy.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. In March of 2023, it added generative AI to its software.

Software 85

Software Media Relations Pitching Media 85

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Traffic from earned media was 56% more likely to complete a goal (i.e. Quality referral traffic from press releases.

Study 139

Study Media Relations Media Measurement 139

Business Wire

MARCH 11, 2021

I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release. Media relations today is harder than ever, and so is catching reader attention. And, now, we’re seeing media becoming as valuable as the news release text itself. And for good reason.

Blogging 441

Blogging Report Media Relations Media 441

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. His solution?

Media Relations 120

Media Relations Media Pitching Measurement 120

Shift Communications

JANUARY 18, 2018

These reporters, who are basically celebrities for anyone in the healthcare space, addressed a crowd of 30 people and held a casual conversation about JPM, opening the floor to questions, comments, jokes and more. Here are some ways how to build great media relations with relevant press: Check out Recent Coverage.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. How much ROI am I getting from sending these press releases or doing this press outreach and these pages?

Analytics 120

Analytics Media Relations Media Software 120

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. A PR team has a significant amount of responsibility as far as preparation of press materials, kits and other forms of content. Reputation Management. Crisis Response.

Media Relations 70

Media Relations Media Financial Reputation 70

ImPRessions - Crenshaw Communications

MARCH 13, 2024

Last month I saw a report that the world’s largest PR firm Edelman Worldwide, after being criticized for representing fossil fuel interests, lied about working for the Koch Foundation. The nitty gritty of journalist negotiations PR teams often invoke their media relationships, with good reason. That means a fair hearing.

Agency 182

Agency Handbook Construction Pitching 182

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Usually, PR people who do their homework are pitching you something that you care about,” Jacobs said.

Report 172

Report Local Media Pitching 172

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Well, it’s important to keep in mind that when journalists speak on panels, they are thinking about their typical interactions with PR pros. Think about it from their perspective. How is this possible? Just the facts.”

Media Relations 94

Media Relations Pitching Media Conference 94

ImPRessions - Crenshaw Communications

JUNE 8, 2023

Nicholas Carlson of Insider puts it this way: I guess the lesson is: when your boss is about to do something really stupid, throw your body in the way. When to give media full access to the boss It’s the inside version of “Fire the agency!” ” But can an internal PR team prevent bad media relations decisions?

Reputation 334

Reputation Television Internal International 334

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Journalists are very active in social media and Twitter in particular. How do Journalists use Twitter?

Twitter 100

Twitter Media Relations How To Media 100

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. . #2

SEO 60

SEO Media Relations Pitching Report 60

Sword and the Script

MARCH 10, 2019

For example, one open-ended comment about a PR agency submitted by a JOTW survey respondent who works in-house, could easily have appeared on a survey by an in-house attorney about a law firm: “Too slow or suggests stupid ideas just to make money off of me or bills creep up over time. Media Relations is Hard and Getting Harder.

Survey 98

Survey Media Relations Corporate Communications 98

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

MAY 7, 2021

But when it comes to the hand-to-hand combat of media relations, an instinct for the game surely helps. That’s the conclusion that Bloomberg Businessweek’s Brad Stone came to about Amazon’s Jeff Bezos and his tangle with the National Enquirer in 2019. But maybe that’s how moguls are. Negotiate well.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.

Wireless 309

Wireless B2B Report Media Relations 309

Marketwired

JANUARY 8, 2016

This makes media relations that much more important in the 21 st century. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation. We’ve seen all too often when companies misread the media.

Media Relations 100

Media Relations Media Crisis Pitching 100

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. What can PR do about it? Study the media. Got a study or survey about marketing or PR?

Survey 76

Survey Media Relations Report Media 76

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Here is my list of ad tech “scaries” and how ad tech providers can manage these issues with the press. . The best way to address privacy in the press is to talk about how the company has invested in privacy, and how privacy has been folded into the product roadmap. Privacy laws spook marketers. However, beware!

Privacy 434

Privacy Case Study Policies Advertising 434

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Is the Press Release Truly Dead?

Writing 177

Writing Pitching Report Industry 177

Communications Conversations

AUGUST 11, 2017

And that’s exactly what I want to talk about today. Mainstream media still dominated the landscape. Where no platform or media dominates. But make no mistake about it, these are two separate realities. In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years.

Media Relations 87

Media Relations Media Local Leadership 87

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

How To 195

How To Resources Pitching Tools 195

ImPRessions - Crenshaw Communications

JUNE 27, 2022

The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. But tools like press releases and feature story placements are just the beginning. Social media adds value. Social media posts can be more than company news and updates.

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

I t’s important to be transparent with the PR agency about the good and bad. On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. In media relations, timing is everything. Be Responsive.

Agency 310

Agency Measurement Meeting Reputation 310

Flack's Revenge

OCTOBER 15, 2020

He wrote: Electrek can confirm that Tesla has dissolved its PR department — technically becoming the first automaker who doesn’t talk to the press… The move has been confirmed. The attention for this story might not be surprising since it involves media and big tech. I’ve written often about the evolution of PR here.

Leadership 282

Leadership Social Media Trends Facebook 282

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. Many have paid-media envy, because it looks easy. Here’s why.

SEO 227

SEO Agency Reputation Policies 227

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Join us for The Ultimate Guide to Earned Media Measurement & Strategy webinar on 9/23 at 1pm EST.

Measurement 356

Measurement SEO Web Social Media 356

PR for Anyone

NOVEMBER 11, 2021

Think about how you want to be seen in the world and then work on how you are going to share your message with the world. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations.

Publicity 225

Publicity Marketing YouTube Video 225