article thumbnail

What are the Best PR Coverage Trackers & How to Use them?

Onclusive

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. An inability to properly interpret language and context could result in inaccurate assessments of sentiment, potentially leading to misinformed decisions in PR strategies.

How To 195
article thumbnail

What are the Best PR Coverage Trackers & How to Use them?

Onclusive

Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. An inability to properly interpret language and context could result in inaccurate assessments of sentiment, potentially leading to misinformed decisions in PR strategies.

How To 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Set measurable goals and start tracking right away. 2023 is almost over. Now is the time for intelligent promotion.

Trends 182
article thumbnail

How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

Threads can be used to disseminate vital information, address concerns, and maintain transparency during a crisis, and its “softer, gentler” environment might be a welcome change from Twitter or other platforms like Reddit. Its simplicity can also streamline crisis messaging and keep it focused, ensuring a clear and consistent response.

B2B 170
article thumbnail

Introducing Crisis Dashboard

NewsWhip

Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. . Announcing the NewsWhip x Reddit Partnership. In many cases they live in different tools entirely. . Navigate with Confidence.

Crisis 158
article thumbnail

Six key features for newsrooms seeking a CrowdTangle replacement

NewsWhip

I recently spoke to Chris Miles , the former Head of Strategy and strategic partnerships lead at CrowdTangle, as well as many top newsroom executives. Our breakdown by reaction data also allows you to get a sense for how a post makes people feel in real time, by measuring Angry reactions against Wows, Hahas, Sads, and more.

Reddit 78
article thumbnail

How to Leverage Emotions to Boost Digital PR

Cision

Emotional intelligence drives consumer culture which influences your business strategy. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Measure the Sentiment That Matters.