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What are the Best PR Coverage Trackers & How to Use them?

Onclusive

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation.

How To 195
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What are the Best PR Coverage Trackers & How to Use them?

Onclusive

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation.

How To 195
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5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. What are people saying about your brand when discussing CRM systems on social media? 2023 is almost over.

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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends. Still, Threads offers communications professionals a fresh opportunity to interact and reach new users who were otherwise not present or felt disenfranchised from other social media platforms.

B2B 170
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Six key features for newsrooms seeking a CrowdTangle replacement

NewsWhip

With CrowdTangle being deprecated in August 2024, many newsrooms are seeking an alternative for their social media news gathering, multichannel audience development, competitive benchmarking and developing ideas from social media trends.

Reddit 78
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Introducing Crisis Dashboard

NewsWhip

In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access.

Crisis 158
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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

Clearly, there is a successful strategy in place. That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. When I think of Disney, I think of stories about heroes, villains, music, and happily ever after. Short answer: both!

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