Cision

MAY 24, 2016

To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. Be realistic about your possible wins – an application won’t always mean a win. Measuring the value of an award, however, can be difficult. Think about what you can do to surpass them the next year.

Measurement 222

Measurement Leadership Pitching Software 222

Axia PR

JUNE 13, 2023

Educating clients and helping them learn more about news media outlets, reporters, and pitching are a larger part of public relations professionals’ job than many realize. Understanding these four media tiers can help you gain quality media coverage.

Measurement 71

Measurement Media How To Education 71

Cision

MAY 16, 2016

So what should your brand include in its measurement strategy ? Neutral sentiment will likely make up the majority of the conversation about your brand. They might have a secret pitching tactic that could give your pitching strategy the boost it needs to establish your brand as a leader. Consider these three factors.

Measurement 159

Measurement Brand Branding Pitching 159

Ishmael's Corner

SEPTEMBER 28, 2014

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. This has less to do with the actual business storytelling and more about how The Man measures journalists. Regarding ideal pitch length —.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Flack's Revenge

JUNE 22, 2015

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. Yet there is one thing that is impossible to measure – and is ignored at our own peril. Yet there is one thing that is impossible to measure – and is ignored at our own peril. You can’t measure this kind of impression.

Measurement 120

Measurement Pitching Internal International 120

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Now you’re ready to think about who will tell your story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

OnePitch

SEPTEMBER 8, 2022

Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What’s the best pitch of yours that resulted in coverage and what elements made it successful? The story was about Signs of Cancer Women Should Never Ignore, and the reporter had a tight deadline.

Pitching 98

Pitching Consumer How To Education 98

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. Rather than try to convince him of how inconsequential it was, I decided to focus my pitching efforts on that outlet.

Measurement 108

Measurement How To Strategy Pitching 108

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! However, this is not just about the purpose of the initiative and investment. Develop your business case as a sales pitch for your PR investment, make sure it speaks the language of your audience—the C-suite. What are the benefits?

How To 396

How To Measurement Data Writing 396

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 108

Report Publicity Marketing Pitching 108

Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Measure Your Success. Go to Social for Small Talk.

Pitching 120

Pitching Report Social Media Measurement 120

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Repurposed content: Refresh previous content and select successful pitch ideas and posts.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 90

Pitching Report Software Survey 90

Onclusive

APRIL 3, 2019

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. It’s about driving measurably better results by telling better stories. Craft Your Movie Pitch. “I

Storytelling 284

Storytelling B2C Retail Measurement 284

Sword and the Script

JANUARY 9, 2024

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This view was echoed in some of the remarks about the rebranding on Reddit. I’d love to hear about it. The new website and Twitter handle ( @helpareporter ) appear to confirm it.

Brand 151

Brand Branding Reddit Pitching 151

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. But what about other assets that the media or customers are likely to see? Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

OnePitch

JUNE 16, 2022

Tell us a bit about your day-to-day and what’s changed since becoming the Associate Vice President at Finn Partners. However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars.

Pitching 63

Pitching Consumer How To Meeting 63

Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness. Onclusive’s Author Intelligence profiles can help.

Media 195

Media Pitching Tools Resources 195

5W PR

MAY 6, 2020

Often forgotten on websites, the About Us page is one of the most important pages. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. Why does About Us mean so much? Future of the About Page.

Survey 88

Survey Storytelling Consumer Analysis 88

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

It feels like every day we hear about a new breach, hack or vulnerability that has impacted an individual or organization. It’s not enough to share thoughts on the latest breach; rather, reporters are often looking for short and long-term insights and advice about the future of the category as well as the reasons the public should care. .

Privacy 294

Privacy Media Telecommunications Conference 294

Cision

MAY 3, 2016

Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. Want more suggested PR measurement factors? Your target audience mention volume helps determine how well you’ve been reaching out and pitching the media outlets and influencers on your media list.

Brand 120

Brand Branding Software Nonprofit 120

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 108

B2B Survey Pitching Software 108

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Access Part I to learn about why influencer marketing is important and how to identify the appropriate influencers for your message. How did this content make the audience feel about your content?

Marketing 156

Marketing Guidelines Measurement Analytics 156

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

We have a brief exchange about the direction of his response. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:30 am Client meeting.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

We have a brief exchange about the direction of his response. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:30 am Client meeting.

Product Launch 321

Product Launch Meeting Report Technology 321

Sword and the Script

APRIL 2, 2024

Journalists were quite vocal about criticizing the company for selling their emails. However, I learned a lot about reporters and pitching in that capacity. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Onclusive

JANUARY 5, 2021

You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. You’ll have valuable insights about the scale, timing, and frequency of media outreach that is optimal for your audience.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! You figure out the audience of the media property you’re pitching #measurepr. If they want to measure brand recognition #measurepr.

Measurement 75

Measurement Media Banking Community 75

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Energy Print Measurement 203

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Our CEO, Dorothy, has written about the need for PR to embrace ChatGPT. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. But ChatGPT isn’t the alpha in this relationship. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. I also hope people tell their friends about it. Are CVBs and other tourism groups pitching you now to come and visit? In some cases, the stories are about health and wellness achieved through that relationship.

Storytelling 60

Storytelling Tourism Travel Local 60